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Heads you win, tails you win–micro-segmentation in banking for high impact promotions and offers
By Suman Mandal, Vice President - Banking Solutions Group, VirtusaPolaris
As banks take the digital route, sometimes even “digital only” approaches, traditional means of reaching out...
Avoidable customer churn costs British businesses £25 billion
Electricity, insurance, gas and broadband suppliers top the CallMiner Index
Empathy in call centres is key to loyalty success
New research released today by CallMiner, the...
OPEN BANKING: A MILLENNIALS OPPORTUNITY?
Key findings: Millennials most open to managing personal finances online but more likely to want the human touch, too
Over half of 25-34 year...
Mobile Google CEO Promises 11 Daydream-compatible phones
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Ford’s 2018 Mustang GT can do 0-to-60 mph in under 4 seconds
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Hulu hires Google marketing veteran Kelly Campbell as CMO
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