Tag: CFO
The CFO’s guide to failing fast to achieve marketing success
By Greg Dos Santos, CFO at Incubeta
In today’s marketing landscape, failure isn’t a flaw—it’s fuel for progress. For senior leaders, the real challenge isn’t...
A numbers game: predictions for finance teams in 2025
Spokesperson: Søren Westh Lonning, CFO, Pleo
In the world of finance, nothing is for certain. This might seem like a cop out – especially for...
After the tax deadline: Next steps for accountancy firms
By Cameron Ford, UK General Manager of Silverfin
For many accountancy firms, tax season has ended. Now, leaders have a chance to reflect on their...
The modern-day financial opportunity
Spokesperson: Ben Swails, Northern Europe Country Manager
If you’ve ever described your internal finance setup as “ancient”, you might not be that wide of the...
How today’s CFO can maximise cost savings through procurement
By Murray Matheson, Principal at Efficio
Reducing third-party costs remains a key focus for executives, with finance and procurement teams taking the lead in uncovering and capitalising...
CFO 4.0: How to make your CFO passionate about marketing
By Damien Bennett, Global Director of Product, Strategy and Growth, Incubeta
Can you keep something secret for me? I’ve been ‘helping out’ both the marketing...