With a global rollout planned for 2026, the partnership elevates the payment experience in seven key markets
Adyen, the global financial technology platform of choice for leading businesses, today announced a new partnership with Lavazza, a key player in the global coffee market. The partnership will unify the coffee brand’s digital payments ecosystem across international markets, while supporting the growth of B2B and B2C ecommerce and retail initiatives.
The collaboration, already live in the US for B2B channels and in the UK and Australia for direct-to-consumer (D2C) channels, contributes to Lavazza’s strategy to consolidate its payment operations. The aim is to reduce the complexity of managing different payment methods across various countries, strengthening security, and creating a scalable infrastructure for future growth.
With Adyen, Lavazza can rely on a robust architecture that meets the company’s current priorities while supporting the path to international expansion. The platform’s inherent scalability optimizes the investment, while bringing innovation to the payment experience, making every purchase a moment that strengthens the customer relationship.
“The true benefit of a unified platform isn’t just processing transactions; it’s seeing the whole picture,” says Roelant Prins, Chief Commercial Officer at Adyen. “By linking its retail, ecommerce, and B2B channels globally, Lavazza is turning fragmented data into a clear commercial advantage. The phased rollout planned for the upcoming months is a tangible example of this: a path that lets Lavazza evolve consistently, market by market, while maintaining operational continuity across channels and touchpoints.”
For B2C channels, payments will launch in Italy in the second half of the year, followed by the US and Germany by the end of 2026. For B2B channels, go-lives in Australia, the UK, France, and Denmark are planned for the fourth quarter of 2026. The expansion will continue into 2027, with the planned activation of B2B payments in Germany and B2C payments in France.
