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Trends in fintech in 2022: From artificial intelligence to financial wellness

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Trends in fintech in 2022

By Jayne Zhang, Lead Digital Transformation and Commercialisation consultant, FPT Software

 

The financial services industry has been pivoting towards digital transformation for the last decade or so.  The onset of COVID-19 pandemic has only heightened the importance of this transformation as the demand for digital solutions has rapidly grown.  The rise of fintechs and brands has also fostered the maturing digital landscape and changed customer expectations.

As competition increases, it’s no longer enough to only offer financial products through digital channels. Surveys show that the main drivers for customer attrition are poor banking apps and a lack of digital services, so the financial services industry needs to embrace new strategies and technologies with a renewed focus on the customer context (experience and engagement) and provide enhanced digital experiences to retain and acquire new customers.  Here are seven trend predictions for 2022 and beyond:

Increased investments in digital platforms, composable banking options and innovation

According to Forrester Research, in 2022, it’s predicted that a quarter of banks will increase their tech spending by 10% or more. Banks must invest in and build an infrastructure that facilitates their digital transformation and helps them provide an exceptional customer experience with digital intelligence and automated decisioning. This includes increased investment into the adoption of the micro-service and API layers that allow for seamless integration into digital platforms and ecosystems.

Creating a unified customer experience and journey

The digital experience is now the primary driver of customer attrition and it’s a major factor for consumers when it comes to choosing a bank. To stay competitive, banks need to deliver an attractive and comprehensive digital experience that works in parallel with their physical branch and call centre services. Business must look at the entire customer journey from end to end – from fast and seamless onboarding to real-time notifications with personal and relevant messaging, offering products relevant to the customer life cycle, well integrated self-service tools, enhanced security and fraud protection, and also offer insights for customers.

Increased focus on creating an AI structure which enables contextual and connected decision making

In order to leverage the digital decision platforms and logic that helps with decision making, there must be an increased focus on data-driven decision intelligence technologies, such as machine learning and AI. Many institutions are moving to a hybrid human and AI decision-making model to compose a full view of the customer, which enables customer life cycle management with intelligent, relevant and timely decisions. According to the International Data Corporation, global spending on AI systems is forecast to jump from $85.3 billion in 2021 to more than $204 billion in 2025. The compound annual growth rate (CAGR) for the 2021-2025 period will be 24.5%.

The power of data

To leverage the vast amount of data available, companies must be able to define, map, analyse, and use this data to create customised digital experiences with personal and relevant messaging and offers that customers want. Data responsibility will become increasingly important with the rise of data aggregation.  Banks must balance the power of data with responsible AI, keeping in mind the importance of ethics, transparency, and security. Consumers are also more data aware with a maturing understanding of how their data could be exposed and used.  This causes them to be more risk averse when it comes to giving out their data without a clear return.  Banks will need to provide data value such as data insights for enhanced risk assessment or fraud protection, to empower customers with their own data, which in turn could give them better engagement and personalisation.

Financial wellness and education – humanising the digital experience and rethinking what it means to be customer-centric

A bank’s bottom line relies on the financial wellness of its customers, thus a focus on the financial health of customer should be a primary strategic goal. Having access to financial services does not necessarily mean they’re financially healthy. The younger generations may be more digitally savvy, but they aren’t financially savvy. What this means for banks is that there’s a renewed need to understand their customers’ life cycles, and their journey, be able to empathise with them, anticipate their needs, and deliver products/services to help them improve their financial wellbeing at the point of need – allowing their customers to feel financially secure. Studies show that putting their customers’ financial wellness at the centre will help banks grow profitable portfolios and increase long-term shareholder value.

Expand their line-up of sustainable finance products

Environmental, social and governance (ESG) considerations are gaining importance. Some regulators are proposing that climate reporting by banks be made mandatory. The ESG transition will need banks to balance business while embracing and implementing ESG-related policies and standards. Financial services firms will be keen to accelerate their speed to market for ESG products and services, such as green loans and mortgages, and checking accounts with sustainability and carbon-tracking features.

Open banking and embedded finance

With regulators in the EU and UK proposing measures to extend data sharing principles across financial and nonfinancial products, 2022 will see a growing number of banks experimenting and pivoting their business models toward a more open, collaborative platform approach. Leveraging this open-banking connectivity and focusing their efforts on delivering select capabilities as a service, powering the growth of embedded finance. This all goes back to the focus on the customer, and being able to provide financial products, features, services and education at the point of the customer need, and not through a separate journey.

 

Business

How to Build Your Credit Up Safely

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by Taylor McKnight, Author for Compare Credit

 

What Is Credit?
Credit is money owed by a person that allows them to pay off debts at a lower interest rate. Most banks use your credit score to determine how much they should lend you. Any business loan or mortgage requires that you have a good credit history. However, if someone has poor credit(www.comparecredit.com/credit-cards/credit-range/poor/), they may struggle to pay back these loans, resulting in higher interest payments, making it more difficult than ever to repay the debt. Lenders are aware of this issue and keep a close eye on your credit rating to ensure that no negative information gets reported. This could prevent you from getting another loan in the future. It is important to note that having a bad credit score does not mean you have had a bankruptcy or other kinds of defaults. Many people often face this problem because of unpaid bills or late payment fees. However, this does not mean that you cannot repair your credit – it simply means that all parties involved must work together to solve the problem.

How to build your credit safely
Building your credit score is a major concern for most people, especially if they plan to purchase something as big as a home or car. A good credit score will help one get better rates in the future and make it easier to finance their next venture. Here are some things you should know to improve your credit to be used for the best possible purposes.

1. Keep paying down your balances every month: One of the biggest mistakes that could hurt your credit score is not paying your balance down each month. People who don’t pay their credit card down within the agreed-upon time typically have high-interest rates and expensive monthly costs.

2. Pay your bills on time: The same goes for making payments on a bill. Not paying it within the specified timeframe will result in negative information being added to your report, further lowering your credit score. Ensure that your bank statements are accurate and that all accounts are up to date.

3. Become an authorized user: Some companies will allow customers to become authorized users after meeting certain requirements. Take a look at the terms and conditions before applying for this option. These programs usually give access to one particular service, such as checking or ATM transactions, but are helpful when you need additional coverage.

4. Set up automatic credit card payments: There are several ways to set up auto payment options on your credit cards, including sending them directly to your checking account via email or the phone. In addition, you may want to consider enrolling in online banking services that automatically make payments from your checking account into your credit card accounts.

Other tips when it comes to credit
1. Learn how to manage debt responsibly. This is true for both personal and business debts. Many people tend to spend more than they earn, especially during rapid growth and expansion. If you find yourself facing difficult circumstances, you can seek assistance by talking to friends and family members, getting professional advice, or using online budgeting tools.

2. Don’t skip any repayments. This rule applies specifically to late payments. You need to continue making regular payments, even if you’re behind by a few days or weeks. Once you miss a payment, you’ll start accumulating late payments that negatively impact your score.

3. Try consolidating your loans. Consolidation involves combining multiple small loans from various sources into one large loan, thereby lowering the total interest cost of the loan and reducing the risk associated with it.

4. Be wise with your credit report. One huge mistake most people make is neglecting to pay their bills on time or paying only the minimum due balance each month. As a result, bad information remains on their reports, impacting their scores. All outstanding balances must be paid off completely. Otherwise, negative items that remain on your report can keep you from achieving the best borrowing potential.

5. Get your questions answered. If you have any questions regarding your credit, ask for answers now rather than waiting until you’re experiencing trouble. With a little research, you should be able to learn enough to begin repairing your damaged credit report.

What to look out for that can harm your credit
1. Not checking your credit report: Most people use their credit cards frequently but fail to check their credit reports periodically. Checking at least every 12 months can give you valuable insight into whether or not there are errors on your credit.

2. Paying your bills late: Late payments can lead to hard inquiries affecting your score, which means it appears that you’ve applied for more credit elsewhere. Make sure you never miss a bill.

3 You Close Old or Inactive Credit Cards: If your close old cards, they may show up on your credit report for some time. Closing accounts can impact your score by causing “hard inquiries” that appear on your credit report. Before closing them, look for inactive or closed card accounts on your credit report.

4. You Have Negative Records: Many people think they’re protected because they haven’t had past credit problems. However, many factors may cause a “bad” rating to linger. A single application for a credit product with a low limit may count towards a negative review.

5. There Are Errors on Your Report: Mistakes such as missing debt or inflated balances can damage your credit report. Find out how much money you owe and what types of products you purchased, then try to dispute those entries on your credit report. Ensure you correct any information that needs to be corrected. Failing to do so could hurt your chances of getting approved for future credit.

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Banking

2022 ESG Investment Trends

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Jay Mukhey, Senior Director, ESG at Finastra

 

Environmental, Social and Governance (ESG) themes have been front and center throughout the pandemic. While the framework has been surging in popularity for several years, COVID-19 served as a period of reflection causing many companies, investors and other individuals to take these factors seriously. It’s something that we can no longer afford to ignore.

Jay Mukhey

We are witnessing drought, adverse weather patterns, hotter climates, and wildfires with more regularity, raising the profile of the climate crisis. Efforts were renewed at COP26 in Glasgow last November to help address the challenge, with the signing of the Glasgow Climate Pact and agreement of the Paris Rulebook. As a result, we are now seeing record net new inflows into ESG investing and impact.

 

Evaluating ESG criteria

Long gone are the days when ESG issues were at the periphery of a company’s operations. In just a few short years, ESG criteria have become a key metric for investors to evaluate businesses they are considering investing in.

Investor money has poured into funds that consider environmental, social and governance issues. Data from the US SIF Forum for Sustainable and Responsible Investment shows that ESG funds under management have now reached more than $16.6 trillion. It’s not just institutional investors who are embracing ESG, with Bloomberg Intelligence predicting that savers across the world will amass £30.2 trillion in ESG funds by the end of the year.

Due to the multitude of divergent factors that contribute to a company’s success on ESG, it can be tricky to pin down exactly what criteria to measure. Depending on the industry a company operates within, environmental criteria could include everything from energy usage, the disposal of waste and even the treatment of animals.

Social criteria are primarily related to how a company conducts itself in business relationships and with stakeholders. For example, does it treat suppliers fairly? Is the local community considered when the business makes decisions that would impact them? Do they have a statement and policy around modern slavery?

While governance criteria have traditionally been an afterthought, this may be changing. Everything from executive pay to shareholder rights and internal controls are relevant to investors within these criteria.

 

Tracking ESG for competitive advantage

Many experts within the financial services industry point to the power of ESG as a major competitive advantage, if used correctly. It has been noted that increasingly corporations, from big Fortune 500 companies down to small scale-ups, will communicate on their sustainability metrics to grow their business and to attract talent. However, it’s no longer enough to just pay lip service to ESG issues, with abstract commitments increasingly being seen as insufficient. Companies must now quickly progress to concrete objectives that can be measured and tracked.

A wide range of data providers now offer detailed information and tools that can measure ESG performance and effectiveness. Yet major challenges remain around bringing together what is often extremely fragmented data and transforming it into actionable insights.

 

Focus areas for 2022

The ESG criteria that investors measure is by no means stagnant. Complex societal challenges regularly emerge that require the attention of companies. Contributors recognize several topics that demand a sophisticated approach, including the COVID pandemic, diversity challenges and powerful social movements.

Companies operating within the financial services sector face several specific challenges related to ESG, with contributors believing that fintech will also continue to play a central role in finding answers to them.
For example, industry experts expect customers to be more demanding of firms in SME lending when it comes to understanding exactly what impact they are having on the climate. For many financial services firms, 2022 will be the year that they will try to reduce the time it takes to bring ESG products and services to market, such as green loans and mortgages, as well as checking accounts with sustainability and carbon tracking capabilities.

When selecting a service provider, customers are increasingly interested in the ESG credentials of their bank or financial institution. Research from PwC finds that 80% of consumers are more likely to buy from a company that stands up for environmental and governance issues. Consumers are one of the main drivers of ESG and many are putting their money where their mouth is. It’s a trend that’s not going away; financial institutions need to start implementing their strategy for ESG now.

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