Tag: marketers
Beyond Vanity: Marketing metrics that drive real business impact
By Alex Langshur, CEO, Incubeta Americas
Ironically, I’ve come to believe that marketing suffers from a communication problem. To be clear, I’m not referring to...
The CFO’s guide to failing fast to achieve marketing success
By Greg Dos Santos, CFO at Incubeta
In today’s marketing landscape, failure isn’t a flaw—it’s fuel for progress. For senior leaders, the real challenge isn’t...
Audience over Aggregators: How brands can reclaim power over customer acquisition
Hannah Kimuyu, MD - Performance, Brave Bison
Aggregator platforms like Booking.com, MoneySuperMarket, Compare the Market, USwitch and more promise a seemingly easy avenue to new...
Broaden the scope of AI adoption, or fall behind the competition
Deb Stambaugh, CMO at Quantcast
While many industries have been slow on the uptake of AI, banks and the broader financial services industry have seemingly...