Tag: marketers

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Audience over Aggregators: How brands can reclaim power over customer acquisition

Hannah Kimuyu, MD - Performance, Brave Bison   Aggregator platforms like Booking.com, MoneySuperMarket, Compare the Market, USwitch and more promise a seemingly easy avenue to new...

Broaden the scope of AI adoption, or fall behind the competition

Deb Stambaugh, CMO at Quantcast   While many industries have been slow on the uptake of AI, banks and the broader financial services industry have seemingly...