Tag: B2B
The bottom line of trust: financial gains from strong legal B2B branding
Josh Tilley, Brand Strategy Director, Initials CX
In finance, a powerful brand reputation differentiates the reliable from the outstanding, the forgettable from the memorable and...
How AI is changing the financial services game
By Dr Lee Eccleshare, AMPLYFI
Outreach opportunities for financial services firms often arise from market signals, such as rumours of mergers and acquisitions. However, the...
B2B Payments Will Enter a New Era in 2024 – Here’s How
By Will Marwick
In the ever-evolving landscape of B2B payments, 2024 promises to usher in a new era marked by transformative shifts. The advent of...
FinTech Shaping the Future of FinServ
It's difficult to fathom life before the internet or smartphones. They have become essential components of our way of life and have caused significant...