Starfish Digital selected Amelia as the intelligent platform of choice for Conversational AI and process automation.


Amelia, the largest independent leader in enterprise Artificial Intelligence (A.I.), today announced a partnership with Starfish Digital, a microservice and digital integration company that enables the automation of data transactions through B2B systems integration. Starfish is deploying Amelia, the market-leading Digital Employee, to deliver and build out microservices to their growing financial client base. Amelia will also be used in their technology stack to facilitate customer assistance.


“Starfish Digital is delighted to be partnering with Amelia, the most intelligent conversational agent on the market,” said Patrick Huang, Chief Executive Officer of Starfish Digital. “By working together, we will make a transformational impact on companies advancing their digital journeys through microservices.”


“Customers of financial services firms want to bank anytime, anywhere via their smartphones,” Huang continued. “Amelia’s conversational abilities coupled with Starfish Digital’s dynamically scalable, fault-tolerant, predictable, and secure technology meets market demands for innovative digital financial solutions designed by experts.”


“Strategically, one of the compelling reasons to partner with Amelia is her multilingual capabilities,” said Sally Clarke, Chief Strategy Officer and Head of Business Development at Starfish Digital. “For customers in countries such as Thailand and Indonesia, the local language is hugely important, and Intelligent Virtual Agents (IVAs) can change the face of front-office operations through automation and, when used in combination with other technologies, revolutionize products and services.”


“We are thrilled to be partnering with Starfish Digital and to help them achieve their mission of providing innovative technology solutions for their clients,” said Chetan Dube, CEO of Amelia. “Amelia has a proven track record of enabling companies to optimize their business processes in more efficient, cost-effective, and consumer-friendly ways, and we can’t wait to hit the ground running with Starfish to make that happen.”


“Starfish Digital is excited to ‘hire’ and partner with Amelia as our Starfish Concierge,” said Dan Choi, Chief Technology Officer at Starfish Digital. “Starfish Digital is focused on delivering B2B connectivity and technology integration through microservices applications. We enable clients to create the digital rails and services needed to automate B2B connectivity and integration and accelerate their business capabilities.”


Starfish hired Amelia as the official Starfish Concierge, which will operate as a critical customer interaction agent providing multi-channel conversational exchanges, customer care and back-end operational support. Amelia’s conversational and multilingual capabilities enable Starfish Digital to interact with their clients personally in their native languages. As their client base grows and expands, Amelia’s HyperAutomation capabilities will facilitate Starfish Digital’s growth without requiring linear growth of resources.


Starfish is initially focused on the Southeast Asia market, where the combined population and potential market is more than 650 million people, with plans to expand globally. Thailand and Singapore are Starfish’s leading markets — where corporations have prioritized digitalization as a result of COVID-19. Starfish hired Amelia in anticipation of changes brought on by the pandemic that will likely lead to the rise of a new type of financial services provider in the region. These institutions will prioritize hyper-personalization, ecosystem plays, risk management, and a trend towards building connected platforms. Starfish will begin offering Amelia’s services to clients in August 2021.


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