Motista Welcomes Amir Zaheer as New Vice President of Sales

Zaheer brings 30 years of analytics and brand management to the predictive intelligence firm


Motista , the pioneer of Predictive Emotional Connection Intelligence solutions for acquisition and growth, today announced the appointment of Amir Zaheer to serve as its Vice President of Sales. Amir will be spearheading strategies that help further serve the growing demand of Motista clients.

Amir Zaheer

Based in Motista’s downtown Chicago office, Amir is laser focused on understanding the challenges that today’s marketers face in an effort to drive sustained growth. In his over 30 years of experience, he has worked with industry-leading brands, harnessing the power of data, analytics, and technology to target the right customers, communicate across media channels, and drive loyal behavior.  Amir’s expertise will boost measurable results for Motista clients — helping them acquire the most valuable, emotionally connected consumers, while growing their existing customers.


“Amir is an outstanding addition to the team,” said Tom O’Sullivan, EVP of Sales at Motista. “His wealth of knowledge and experience will be substantially beneficial to our clients as he helps them optimize marketing strategies and investments by activating Emotional Connection. We are very excited to have him as part of the Motista family.”


Before joining Motista, Amir was a Client Lead at dunnhumby, a global leader in customer science, working with blue chip clients in the retail, QSR, and packaged goods (CPG) sectors. Prior to that, he held brand management roles in the CPG, software, and healthcare industries, including at Procter & Gamble. Before beginning his career at Accenture, Amir received his MBA from the Tuck School of Business at Dartmouth College and his BA from Northwestern University.


“Traditional methods of segmentation and targeting are no longer enough for marketers to stay ahead of the competition. Motista’s Predictive Emotional Connection Intelligence helps clients grow stronger bonds with their customers, beyond mere attitudinal or behavioral metrics. Most importantly, Motista’s Emotional Connection approach identifies the motivators of key outcomes, providing clients a breakthrough methodology that is predictive, actionable, and measurable,” said Amir.



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