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MAKING THE (ENTERPRISE) GRADE IN LOW-CODE SOFTWARE

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SOFTWARE

By Willem van Enter, Vice President EMEA, OutSystems

 

We all use software applications every day, all the time. That part should make sense to everybody. With many of us now happy to call ourselves digital natives, the question is not whether we are going to use apps to make our lives better; it is now a question of which apps we will choose to build our personal workflows around.

This ubiquity of software penetration is a good thing. It allows us to automate our work (and indeed personal) lives in a manner that we may never have considered, even as recently as the turn of the millennium.

But there’s a bigger challenge here.

More users need more apps in more places with more functions spanning more data sources connected to increasingly complex analytics engines, and all of that software has to be deployable across an ever greater number of device form factors and platforms.

 

Low-code validation

Once an IT shop is empowered with low-code efficiency, the speed of development and release can rise sharply. But no business should expose themselves to this level of power without first thinking about all the control mechanisms needed to be able to accommodate new low-code-created apps.

 

Policy, provenance & policing

We’re talking about areas such as user provenance checks (so that we know who built which piece of software and if they were supposed to), policy controls (so that we know which software is accessing which data sources and whether it is supposed to) and areas like scale-provisioning (so that an organization’s IT estate can cope with a much higher throughput of information) and so much more.

The move to taking advantage of low-code software development is happening already. But, for enterprise organisations large and small to truly take advantage of the efficiencies it offers, they need to have faith in the ability of any platform’s ability to ultimately deliver workable, serviceable, functioning enterprise-grade software.

They need, to coin a phrase, to know that low-code makes the grade to enterprise-grade. So, what elements of core form and functionality should they look for?

 

Making the enterprise-grade grade

Building secure enterprise-grade low-code software is imperative; obviously, it is. Secure software development in this space is so fundamental that efficient low-code platforms will always be presented with security controls as an inherent and implicit part of their core functionality.

Nobody expects business applications designed to serve potentially millions of users with digital experiences to let them down, so enterprise-grade security, scalability, governance and performance should form key elements in the platform and toolsets that are used.

Because low-code is typified by a high degree of automation, an effective low-code approach should offer hundreds of automatic security and risk controls in its portfolio. But implementation is just the first step; an always-on monitoring and operations source also needs to exist for the customer to be able to assess their risk factors at any given time.

 

Climbing the scalability peak

Enterprise-grade low-code software may start off as an experimental application or some level of prototype or test case. Its speed of development naturally gives rise to its use in this type of development. But when an application (or some other code-based data service) hits the spot, the team behind it will need to know that it can scale.

Let’s say a small medical tech lab develops an application that helps track some aspect of disease outbreaks that takes a radically new approach in some way. If a viral pandemic ensues, then that software would need to scale seamlessly from something smaller than departmental level to an Internet-wide deployment – all without rewriting any code or hitting a wall.

Climbing the peak to true enterprise-grade scalability with low-code software involves taking advantage of technology that includes containers and microservices. Only by ‘thinking small’ in this sense can you consider being able to ‘think big’ later on and build mission-critical apps that scale to support millions of concurrent processes.

 

Governing principles

Within all of this discussion, it will be crucial to keep an eye on governance so applications built with low-code platforms can comply with controls such as GDPR, Sarbanes-Oxley, PCI, FedRAMP and more. The proven way of doing this is to use low-code development tools that offer a fine-grained control of your software portfolio with the ability to perform dependency checking, audits and validation.

There’s a human factor here, too, i.e., organisations can rely on low-code automation advancements for a lot, but they also need to think about establishing teams that can work simultaneously and keep conflicts to a minimum.

Finally, let’s mention performance. It’s a key measure of how and why any piece of software was developed in the first place. Software needs to work, it needs to drive business forward, and it needs to do so at a pace that is commensurate with and proportionate to the use case requirements behind why it was developed in the first place.

In the low-code universe, we have the ability to deploy enterprise applications that are automatically optimized to ensure they perform as designed and expected. We also have the ability to use pre-built connectors that integrate with automated enterprise logging technology, which gives developers real-time performance monitoring feedback to help avoid possible bottlenecks.

Low-code software application development can offer all of these features, controls and characteristics, so organisations can be assured that low-code does make the grade for enterprise-grade. All that’s needed is for the customer themselves to know how high low-code can go to be able to graduate to this new grade of efficiency.

 

Business

THE ACCELERATION TOWARDS A MOBILE FIRST ECONOMY

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By Brad Hyett, CEO at phos

 

Over the last year, we have seen a big shift towards contactless payments. Fuelling this has of course been the coronavirus pandemic, which has made the public hesitant to handle cash due to the health concerns.

As multiple national lockdowns forced physical stores to close, and customers demanded easy, cash-free payment options, merchants had to quickly adapt. The result? An increased provision of pay and collect services.

In the UK alone, 83% of people use contactless payments according to data from the Office of National Statistics.

So it’s vital that merchants are equipped with the most efficient payment solutions, as the UK heads towards a mobile-first economy.

 

Proliferation of contactless payments

In 2020, 90% of UK card payments were contactless. This equates to an increase of 12% on the year prior, despite the total number of payments made falling by 11% from 2019 to 2020. Moreover, the affordability of smartphones has increased significantly over the last decade. And it’s estimated that 84% of UK adults now own one.

We’re Seeing merchants embrace more efficient and cost effective payment methods in response. While physical payment terminals are often too expensive for many small businesses, software point of sale, or SoftPoS, enables merchants to turn hardware that they already own – i.e. their mobile device – into a point of sale terminal.

With merchants increasingly adopting these innovative technologies, contactless payments will continue to gain popularity among the general public. In 2020, 13.7 million people in the UK either didn’t use cash at all or only used it to make a single purchase. That’s double the same figure from the previous year.

 

Changing consumer demand

Now more than ever, consumers are aware of how innovative payment solutions can add efficiency to their daily lives. As such, consumers now demand better payment services, including reduced queuing times, checkoutless stores, and bespoke loyalty schemes.

Businesses such as Mercedes offer an end-to-end digital car purchasing service, so customers can go through the whole car purchasing journey from the comfort of their own home. This includes car deliveries, financing, insurance and more.

Meanwhile, eCommerce giant Amazon has started trialling checkoutless ‘Go’ stores, speeding up the shopping experience by eliminating the queuing process altogether. The days of waiting for a table at a restaurant are also over, as more people have grown used to booking in advance.

Hence, it’s important that we empower small businesses to remain competitive and provide them with the payment solutions to meet customer demand.

 

Global transformations

The digital payments revolution isn’t slowing down anytime soon. By 2026, only 21 percent of transactions will be made using cash.

The US might have been slow out of the gate, but it’s starting to see increased adoption of mobile payments. In-store mobile payments grew by 29% in the States last year alone.

This growth was primarily fuelled by Gen Z-ers and millennials. Latest projections show that there will be 6 million new mobile wallet users by 2025, with millennials accounting for 4 million of this figure. These two generations, the former in particular, have grown up with mobile banking.

For most Gen Z-ers, their first foray into financial services was with a challenger bank like Starling or Monzo. These banks are able to offer online features such as ‘split the bill’, fee-free withdrawals abroad and much more to cater to the modern financial needs of the younger generation.

The Middle East experienced similarly sharp increases in contactless payments. From 2019 to 2020, there was a 200% growth in contactless transactions. This shift towards a mobile-first economy in the region was inevitable; the pandemic merely accelerated this shift. A recent study showed that 80% of people living in the Middle East planned to continue using contactless payments post-pandemic, with speed and security being the main draw.

 

The future is mobile

As parts of the world now start to come out of lockdown, there’s an openness to new solutions and a widespread acceptance of new technologies.

It is now a case of when, rather than if, we’ll see a permanent shift to cashless in the future. For businesses, embracing digital innovation will be key to remaining competitive and keeping pace with consumer demand in this fast-changing payments landscape.

 

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HOW MERCHANTS CAN IMPROVE THE ONLINE PAYMENTS EXPERIENCE

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By Alan Irwin, Senior Director of Product at Global Payments UK

 

The dramatic increase in online shopping over the past 18 months has encouraged many businesses to invest in developing their omnichannel shopping experiences. The reasons vary – some are keen to capitalise on the trend of older shoppers migrating towards ecommerce and some are trying to make up for loss of sales in brick-and-mortar stores during the pandemic. It is also true that many businesses are shifting their models to sell direct to consumers to avoid high marketplace fees and are therefore building their ecommerce channels for the first time.

The checkout experience is arguably the most important and delicate part of the ecommerce transaction, as it can make the difference between a happy customer likely to return, and a shopping cart abandoned out of frustration and confusion. A survey from March 2020 suggested that 88% of online shopping orders were abandoned, i.e. not converted into a purchase. A seamless, customer-centric online payment experience is therefore critically important in ensuring completed transactions. But with so many payment providers available, what should businesses be looking for when trying to keep friction to a minimum?

 

Keep clicks to a minimum

Less touchscreen interaction equals less abandonment. Adapting the payment page to fit any device and supporting popular mobile digital wallets like Google Pay ensures a seamless, stress- and hassle-free checkout experience for the customer and keeps clicks to a minimum. Friction can present itself in the most minor features – for example, when the customer is navigating the payment form, the appropriate keypad should be shown to the customer when required. It’s much easier to enter a card number using the dial pad instead of switching between QWERTY keypad layouts.

Simplifying online forms with autofill and tokenisation also significantly reduces friction at checkout and shortens necessary time taken. Ensuring checkout forms are tagged correctly for “autofill” is a great way to offer customers a single-click to input the payment, shipping, and billing data that they have stored in their browser profile. Similarly offering a guest checkout option will help convert customers who are in a hurry or looking for a one-off purchase. This can also be achieved by offering to store the payment details (called ‘tokenisation’) for express repeat and one-click purchases.

 

Make it easy to understand

A tailored payments approach can increase both domestic and international global sales. By offering a checkout experience in the customer’s language, the option to pay in their currency of choice, and use their preferred method of payment (whether it’s PayPal, Alipay or card), businesses can build loyalty quickly and put customers at ease. It is equally important for merchants to ensure they always display simple direction and information about next steps to instil confidence and prevent customer drop-off. The customer should be informed of what is happening at every stage in the process, for example, whether they will proceed to SCA (Secure Customer Authentication) next or go straight through to completion.

In addition, validating forms in real-time means merchants can highlight potential errors to the customer early on, and payment providers should provide this functionality. This could be an invalid expiry date, an incorrect digit in the card number or incorrect CVV number based on card type. When issues are only flagged at the end of the process, this forces the customer to go back through the steps to figure out the error. Real-time signposting of problems removes this potential friction and reduces the potential for a declined transaction.

 

Ensure seamless security

Merchants should work with a payment partner who offers the right blend of security and compliance management without it coming at a cost to the end-to-end checkout experience for the user. Instilling trust and security in your checkout flow while utilising the right solutions to drive seamless authentication flows will increase customer confidence and help prevent drop-off.

The greatest level of security and control comes from either utilising hosted payment fields that the
merchant can natively integrate into their checkout flow, or a hosted payment page where they can
manage the look and feel. Showcasing your brand on the checkout page with trust signals and logos also adds to building trust with the customer.

Staying ahead of regulations is also important. Secure Customer Authentication (SCA) will soon be mandatory in the UK for all eligible digital transactions, and this doesn’t have to be a friction-full process. Tools like Transaction Risk Analysis (TRA) and Exemption Optimisation Service (EOS) can quickly score transactions and drive exemptions where there is the right blend of transaction risk.

 

The devil is in the details

These three rules for successful ecommerce checkout experiences may seem straightforward, but it is important to apply them at a micro level. It can take only one minor point of friction to cause a customer to abandon their cart, and this will inevitably be replicated across other similar customers. It is critical to identify friction points early on and anticipate customer needs throughout the process. Discussing these points and any opportunities to improve customer checkout experience with your ecommerce team and payment provider is an important first step towards ensuring your entire shopping experience remains competitively seamless and loyalty is won. It may be that your payment provider cannot address them, in which case it could be time to move on in order to stay competitive.

 

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