By Willem van Enter, Vice President EMEA, OutSystems
We all use software applications every day, all the time. That part should make sense to everybody. With many of us now happy to call ourselves digital natives, the question is not whether we are going to use apps to make our lives better; it is now a question of which apps we will choose to build our personal workflows around.
This ubiquity of software penetration is a good thing. It allows us to automate our work (and indeed personal) lives in a manner that we may never have considered, even as recently as the turn of the millennium.
But there’s a bigger challenge here.
More users need more apps in more places with more functions spanning more data sources connected to increasingly complex analytics engines, and all of that software has to be deployable across an ever greater number of device form factors and platforms.
Once an IT shop is empowered with low-code efficiency, the speed of development and release can rise sharply. But no business should expose themselves to this level of power without first thinking about all the control mechanisms needed to be able to accommodate new low-code-created apps.
Policy, provenance & policing
We’re talking about areas such as user provenance checks (so that we know who built which piece of software and if they were supposed to), policy controls (so that we know which software is accessing which data sources and whether it is supposed to) and areas like scale-provisioning (so that an organization’s IT estate can cope with a much higher throughput of information) and so much more.
The move to taking advantage of low-code software development is happening already. But, for enterprise organisations large and small to truly take advantage of the efficiencies it offers, they need to have faith in the ability of any platform’s ability to ultimately deliver workable, serviceable, functioning enterprise-grade software.
They need, to coin a phrase, to know that low-code makes the grade to enterprise-grade. So, what elements of core form and functionality should they look for?
Making the enterprise-grade grade
Building secure enterprise-grade low-code software is imperative; obviously, it is. Secure software development in this space is so fundamental that efficient low-code platforms will always be presented with security controls as an inherent and implicit part of their core functionality.
Nobody expects business applications designed to serve potentially millions of users with digital experiences to let them down, so enterprise-grade security, scalability, governance and performance should form key elements in the platform and toolsets that are used.
Because low-code is typified by a high degree of automation, an effective low-code approach should offer hundreds of automatic security and risk controls in its portfolio. But implementation is just the first step; an always-on monitoring and operations source also needs to exist for the customer to be able to assess their risk factors at any given time.
Climbing the scalability peak
Enterprise-grade low-code software may start off as an experimental application or some level of prototype or test case. Its speed of development naturally gives rise to its use in this type of development. But when an application (or some other code-based data service) hits the spot, the team behind it will need to know that it can scale.
Let’s say a small medical tech lab develops an application that helps track some aspect of disease outbreaks that takes a radically new approach in some way. If a viral pandemic ensues, then that software would need to scale seamlessly from something smaller than departmental level to an Internet-wide deployment – all without rewriting any code or hitting a wall.
Climbing the peak to true enterprise-grade scalability with low-code software involves taking advantage of technology that includes containers and microservices. Only by ‘thinking small’ in this sense can you consider being able to ‘think big’ later on and build mission-critical apps that scale to support millions of concurrent processes.
Within all of this discussion, it will be crucial to keep an eye on governance so applications built with low-code platforms can comply with controls such as GDPR, Sarbanes-Oxley, PCI, FedRAMP and more. The proven way of doing this is to use low-code development tools that offer a fine-grained control of your software portfolio with the ability to perform dependency checking, audits and validation.
There’s a human factor here, too, i.e., organisations can rely on low-code automation advancements for a lot, but they also need to think about establishing teams that can work simultaneously and keep conflicts to a minimum.
Finally, let’s mention performance. It’s a key measure of how and why any piece of software was developed in the first place. Software needs to work, it needs to drive business forward, and it needs to do so at a pace that is commensurate with and proportionate to the use case requirements behind why it was developed in the first place.
In the low-code universe, we have the ability to deploy enterprise applications that are automatically optimized to ensure they perform as designed and expected. We also have the ability to use pre-built connectors that integrate with automated enterprise logging technology, which gives developers real-time performance monitoring feedback to help avoid possible bottlenecks.
Low-code software application development can offer all of these features, controls and characteristics, so organisations can be assured that low-code does make the grade for enterprise-grade. All that’s needed is for the customer themselves to know how high low-code can go to be able to graduate to this new grade of efficiency.
GOING GLOBAL: 7 TIPS TO GET STARTED
The idea of selling your products or services to new markets across the globe is an attractive prospect for any business, large or small. But while reaching new customers and unlocking the potential for further growth can seem exciting initially, adapting your business to foreign markets is no small feat. Factors such as cost, communication and cultural differences can all affect your business’ success when going global. This guide will explore some of the key considerations to make when you’re thinking of expanding your business overseas.
Evaluate Your Finances
One of the main questions to ask when looking to go global is whether or not your business can afford to do so. Crossing borders can be a complicated and expensive process which can take away time and resources from other opportunities at home. Growth for businesses abroad is often a slow process; establishing products and services in other countries takes time, so you will need to factor this into your planning. Thorough analysis of domestic and international markets should always be undertaken before making the decision to expand your business overseas.
Location, Location, Location
Choosing the right location is crucial to the success of your business expansion. International business network Going Global Live says that taking your business to the right countries initially can save you money on excessive marketing and advertising, putting you face-to-face with your target market from the outset. You should weigh up the pros and cons of potential locations, such as the likelihood of being able to fill your new HQ with prime, homegrown talent, as well as access to desired markets aided by foreign investment bodies. It is also important to consider the relevant laws and regulations laid out by national and regional governments.
Ensure You Have the Right Infrastructure
Making sure your business has the right infrastructure to handle expansion abroad will put you in a good place going forward. Implementing a clear management strategy, both locally and centrally, will set your business up for a smooth and successful launch overseas. Having up-to-date IT and communications systems at the centre of your business will allow you to share information and data securely. When it comes to shipping, choosing the best – and most efficient – transport and storage providers will give you the peace of mind that your products are safe in transit. Companies such as S Jones are ideal for businesses looking for more information on storage solutions for shipping overseas.
Build a Strong Team
Appointing a strong team to oversee your expansion is crucial to your company’s success in new markets. Hiring people with a good knowledge of your target market, as well as a focus on your business’ interests, is key when establishing your overseas HQ. Working with local partners can help you to communicate your business’ unique selling point in a meaningful way. Having an experienced partner or mentor that you can trust to oversee the expansion will allow you to stay focused on the bigger picture and ensure that your attention isn’t taken away from your core customer base.
Once you’ve made the move to globalise your business, be sure to have faith in your ideas and don’t be deterred by slow progress. Dr Shai Vyakarnam of the Cranfield School of Management says that while there is a fine balance between faith and stubbornness, you’ll need “incredible levels of self-belief and faith in your idea” to succeed, and that you “only need to be able to turn a few key people in your favour and the others will follow”. Making well-informed decisions quickly will allow you to stay on track and will nullify the threat of any lingering self-doubt. While progress may be slow at first, be sure to remain patient and be prepared to build personal relationships to gain the trust of your new partners and customer base.
Consider the Impact of New Ideas
When implementing new ideas for your business as whole, consider how they will be received by your new international customers, as well as by your existing customer base at home. What might be seen as a positive idea in your home country could be perceived as offensive or alienating by your customers abroad. Factors such as differing time zones, languages and cultural appropriateness should always be taken into consideration when making key decisions to eliminate the risk of alienating foreign customers and damaging your reputation overseas.
While it is important to have faith in your business and be patient initially, you should also be willing to make changes as things develop. Acting on the advice of experts is key to navigating new markets successfully. It may be that your products and services require innovation to meet demand, or that cultural differences lead you to make changes to your marketing strategy. Being adaptable will give you the best chance of meeting consumer demand on a global scale.
When trying to expand your business to an entirely new customer base, try to bear in mind some of the above points. As long as you remain patient and open-minded, then you should have little difficulty in marketing your business globally.
Homepage, S Jones Containers, https://www.sjonescontainers.co.uk/
‘7 Tips for optimizing international business communication’, 99designs, https://99designs.co.uk/blog/tips/tips-for-optimizing-international-business-communication/
‘Going Global: How To Expand Your Business Internationally’, Business News Daily, https://www.businessnewsdaily.com/8211-expand-business-internationally.html
‘Going Global Means Thinking Global: 8 Tips to Consider’, Cranfield School of Management, https://www.google.co.uk/amp/s/blog.som.cranfield.ac.uk/blog/going-global-means-thinking-global-tips%3fhs_amp=true
‘Our Top Tips for Going Global…’, Going Global Live, https://www.goinggloballive.co.uk/news/blog.asp?blog_id=21679
REDUCING FRICTION ONLINE HAS BECOME BUSINESS CRITICAL
Andrew Shikiar, Executive Director at the FIDO Alliance
The global pandemic has pushed the importance of remote access and authentication right up the agenda for many businesses. All those occasions where people would normally show up in person to open a bank account or pick-up some high street essentials were simply not possible for large parts of the year. Even as restrictions have eased across the country, these kinds of face-to-face transactions remain an unappealing prospect or a last-resort to many.
Not surprisingly, this has led to unprecedented demand for online and remote services. This brings with it a host of challenges and opportunities, and we have seen many examples of companies brilliantly adapting and reacting to this new way of life. But one issue that businesses and individuals have been grappling with for years – that of frictionless transactions and authentication – has now been put under a brighter spotlight as it is increasingly critical to get right.
Friction impacts the bottom line
The core challenge facing businesses is how to strike the right balance between giving customers the best possible experience of online service, and the necessary regulatory and security implications that directly affect – and often contradict – that ideal user experience.
We’ve all likely experienced the very real kinds of friction I’m talking about – it’s the account you gave up on registering for, or the purchase you abandoned because the process was just too frustrating.
Friction like this has direct bottom line impacts through the loss of sales and/or disaffected customers – and it is substantially more pronounced in the current climate. People have less money to spend, they are spending a greater proportion of this reduced pot online, and businesses are competing for their livelihoods to claim their share. Providing a frictionless experience can be the difference between success and failure.
Banking and retail lose out
Nowhere is this problem more keenly felt than in the retail and banking industries. Countless transactions simply don’t happen each year due to issues with passwords or mobile One Time Passwords (OTPs) at the point of signing-up or checking-out.
Data from Statista shows that 69.57% of digital shopping carts and baskets are abandoned and the purchase not completed. And Mastercard’s analysis estimates that up to 20% of mobile e-commerce transactions are abandoned or otherwise fail (e.g., from undelivered SMS OTPs) mid-way.
In addition, independent web usability research institute Baynard found that one out of five consumers abandoned their online shopping carts citing the checkout process as “too long and complicated”. That means 20% of customers taking their custom elsewhere, likely to a competitor, because the process presented too much friction.
Passwords are a major part of the problem
Organisations have struggled to strike that balance between frictionless yet secure online log-ins in large part because of historical dependence on passwords – which simply aren’t fit for purpose in today’s online economy. Passwords were designed to be simple but, as we can all likely attest, they have become incredibly cumbersome and difficult to manage.
The demands placed on consumers to remember and keep track of the array of different passwords they need, and the different requirements of password complexity which varies from provider to provider, is proving to be untenable.
Not only are passwords a major cause of consumers giving up on purchases or preventing them from signing up for new services, but they also fail in delivering on their primary objective: to protect accounts and sensitive data. All too often the password has proven to be a single point of failure, and one that is all too easy for hackers and fraudsters to get hold of – a trend accelerated by the coronavirus pandemic.
There has been a move toward developing and adopting open standards that enable any online service provider to authenticate users in a way that is both highly secure and almost completely frictionless – with all major platform and cloud service providers coalescing around a common approach.
It’s clear from the way consumers have embraced using their fingerprints and FaceID to unlock their devices that simple, natural gestures work – and that they are often preferred over using a password. By adopting the latest authentication standards, organisations can enable their customers to use these same easy gestures on their every-day devices to prove their identity and approve even the most sensitive of transactions.
The standards also improve security by moving away from the traditional model where your password or similar piece of ‘secret’ information is stored on a server, to one where credentials are stored on an individual’s device. This means they cannot be phished or divulged through other means of social engineering, while also inherently stopping the large-scale breaches that impact millions or billions of users in one go.
Due to these developments, the kind of poor user experience that leads to abandoned shopping carts and lost customers during the sign-up process is completely avoidable. There is now nothing stopping banks, retailers, and a range of other businesses from offering a superior, and low-friction user experience while also maintaining the safety and integrity of the networked economy.
GOING GLOBAL: 7 TIPS TO GET STARTED
The idea of selling your products or services to new markets across the globe is an attractive prospect for any...
KASHFLOW AND YAPILY PARTNER TO SUPPORT SMES WITH DIGITAL BOOKKEEPING AND CASH FLOW MANAGEMENT
KashFlow continues its mission to provide SMEs and accountancy firms with software that keeps bookkeeping easy to understand and even...
WHY HIGH NET WORTHS SHOULD BE LOOKING AT ANGEL INVESTING IN A NEGATIVE INTEREST RATE ENVIRONMENT
By Oliver Woolley, Envestors As England gets through its second lockdown, Bank of England policymakers report the UK we...
VIVA WALLET SUPPORTS E-COMMERCE GROWTH THROUGH ITS MARKETPLACE SOLUTION
Viva Wallet’s PSD2-compliant payment solution for online marketplaces removes the requirement for them to become licensed providers of regulated payment services. Viva Wallet is able to handle the streamlined processing of customer transactions through a PSD2-compliant escrow account...
REDUCING FRICTION ONLINE HAS BECOME BUSINESS CRITICAL
Andrew Shikiar, Executive Director at the FIDO Alliance The global pandemic has pushed the importance of remote access and authentication...
QUICK FIXES TO LOWER YOUR CAR INSURANCE
Car insurance is something we all have to pay for, no matter how much we despise it. However, it’s not...
ALL-SEASON TYRES AND HOW TECHNOLOGY IS CHANGING THE FUTURE OF TRANSPORT
Avid vehicle enthusiasts will likely know that summer and winter tyres are developed from different rubber compounds which work at...
EQUIPPING YOUR TEAM WITH THE SKILLS TO MANAGE THE CHANGING LANDSCAPE
By David Wharram, CEO of Coast Digital For businesses to emerge from the COVID-19 pandemic stronger than ever, companies...
BANKING ON THE FUTURE: WHY PAYMENTS TRANSFORMATION IS THE KEY TO SUCCESS
Simon Wilson, Co-Head, Payments at Icon Solutions Standardisation, regulation and technological innovation means payments are well on the way...
DIGITAL FINANCE: UNLOCKING NEW CAPITAL IN DISRUPTED MARKETS
Krishnan Raghunathan, Head of Finance & Accounting Services at WNS, explores how a digitally transformed finance department can give enterprises...
DATA DILEMMAS IMPACTING ESGS
Mario Mantrisi, Chief Strategy and Knowledge Officer, Kneip It’s been well documented over the past few months that the...
SIX PILLARS FOR A SUCCESSFUL CLOUD
by Giuseppe Paternò, IT Infrastructure Architect, Security Expert, and Cloud Solution Guru COVID-19 pandemic is pushing many companies to...
MARQETA CONTINUES EUROPEAN GROWTH, SIGNING THREE NEW DIGITAL BANKING CUSTOMERS
Marqeta is supporting the development and launch of three new digital banks across the UK and Europe Marqeta, the...
TECHNOLOGY IS OUR FIRST DEFENCE AGAINST MONEY LAUNDERING
Jesse Chenard, CEO of MonetaGo Fraud is an age-old problem that has plagued every industry since businesses began trading. It...
STOCARD BUILDS ON SUCCESS AS IT EXPANDS STOCARD PAY TO FOUR MORE EUROPEAN COUNTRIES
Stocard, the leading European mobile wallet with over 50 million users, launches its payment functionality, Stocard Pay, in Germany, France,...
3 KEY DIGITAL MARKETING TRENDS FOR 2021
– Emma Digital marketing is an industry where the trends are changing on a daily basis, meaning those in the...
SBER ANNOUNCES PARTICIPATION IN A PRIVATE EQUITY FUND
Sber in cooperation with a leading Middle East sovereign wealth fund announces its commitment as a cornerstone investor into an...
HOW INSURERS CAN KEEP UP WITH A NEW WAVE OF MILLENNIAL PET OWNERS
Chris Blatchly, Chief Digital Officer & Consulting Leader for Insurance, Cognizant In the midst of COVID-19, puppies and kittens...
ADVANTAGES OF OFFSHORE BANKS: WHAT THEY HAVE TO OFFER MILLENIALS
Contrary to popular belief, offshore banking isn’t just for the super-rich, nor is it illegal. In reality, and with professional...
A GUIDE TO LLC TAXES FOR SMALL BUSINESSES
By Tricia Joyce Starting a small business can be an exciting, if sometimes stressful, journey. While finally being able...