Nicole Sahin, CEO and Founder, Globalization Partners
International expansion is rarely simple for any business, no matter its size. There are complex issues that need to be carefully navigated such as in-country legal, HR, and payroll compliance.
Ramping up operations in a foreign territory can be risky and a little daunting. But it can also be exciting, and if the right due diligence in terms of planning and preparation has taken place, it can be an important stepping stone to increased revenue and profitability.
The critical role that people play within a business is well-documented. And nowhere is this more critical than your first hire in a new territory. Not only is this person the external face of your organisation in a new region with a huge responsibility to ensure operations get off to a strong start, in the start-up phase he or she must be prepared to wear many hats from making the coffee to securing strategic deals. This takes a certain character.
Without doubt, there is a huge pressure on this individual, and there will likely be many unforeseen hurdles to overcome. But my seven tried-and-tested steps below, should help mitigate some of the challenges and lead the way to making a confident start.
1. Do your market research
A critical element of the planning and preparation, it is the importance of learning everything about the new territory in order to assess its suitability. There is an array of expertise and online resources to help. For example, GlobalPedia provides up to date and thorough information on country-specific laws, compliance, payroll and business protocols.
2. Get to know your competitors
Assess the competitive landscape and learn what practices are most successful. Understand what services or products rival businesses provide. Study their marketing strategies and make sure you really understand the region. Use this knowledge to create a local go to market strategy that differentiates your business and establishes a local presence.
3. Understand what you have to offer
You need to figure out where exactly your business fits into the local market. Are you bringing a market-changing disruptive product or service to the region, or introducing a sought-after product that will change lives? Knowing who you are, how you differ from competitors, and how you can benefit the market, is an absolute paramount.
4. Establish a well-balanced team
The first person in a new region also often has the responsibility to create a well-balanced team. It is beneficial to employ local talent with the cultural expertise needed to succeed. These should be experienced professionals who will be able to hit the ground running. Social media platforms such as LinkedIn and recruitment websites are good places to identify local talent.
5. Create a strong local presence
What works for your head office’s region may be totally inappropriate for this new territory. The local market strategy must take into account a number of factors: how well-known is your brand; what local challenge is your product or service addressing; what will your business bring to this new area? Marketing the company correctly is important when expanding into new regions, so the local market knows exactly who you are and what you do. Creating a strong local presence will help drive sales and boost business quickly.
6. Connect your local and global teams
Keeping local employees engaged with the corporate mission should also be a top priority. This includes providing regular communications that deliver insights on the wider operational context and clarifies how employees are expected to perform. Video Conferencing with HQ will help motivate your new out-of-country team, promote connected relationships with your international colleagues, and facilitate achieving your company’s goals.
7. Accept expert help to minimise stresses
Years ago, a company would require a large investment if they wished to secure presence in another country. However, today they are able to access other regions quickly and easily through an employer of record. This eases the stresses of international expansion, and minimises the associated risks, as the employer of record handles the employees’ legal, HR and tax needs. This enables the company to focus on winning over the new region.
International expansion need not be daunting. These first steps are crucial ones – but doing the research, focusing on strategy and building a diverse and balanced team, gives business the best chance of local success. And by removing added stressors like complicated legal matters, the local dream team can concentrate on the task at hand and confidently deliver on a local strategy that will ultimately grow the business.
Author Bio: Nicole Sahin, CEO and Founder at Globalization Partners
Nicole Sahin’s mission is to eliminate barriers to doing business internationally and building global teams. As founder and CEO of Globalization Partners, she is recognised for having created an innovative solution that enables companies to hire great talent anywhere in the world, without the complexity of setting up foreign branch offices or subsidiaries. Businesses are able to leapfrog over the legal, HR and tax complexities without having to figure out “how” to do business in a foreign country, while getting all the benefits of a global team.
TOUCH-FREE AUTHENTICATION FOR ALL: WHY WE NEED A SAFER PAYMENT METHOD IN THE ‘NEW NORMAL’
David Orme, SVP, Sales & Marketing, IDEX Biometrics ASA
Ever since March, when the World Health Organization encouraged people to not use cash, coronavirus has made touch-free shopping a necessity for all consumers. However, as economies across the world begin to reopen, we are seeing in-person shopping and payment via touch-pads return. So, with payments beginning to return to ‘normal’, the global payments industry must now consider an important question: how can we protect consumers from the pandemic and potential future health crisis’ during the transaction process?
During the pandemic, touch-free payments began to gain international traction across the world, changing behaviour during the payment process. While previously, consumers were happy to key in a PIN, or even provide a signature for a purchase, they are now familiar with more convenient and safer touch-free methods, and they’re not likely to let them go.
In Europe, high street chains have rapidly shifted to contactless payments, often refusing to accept cash. Meanwhile in the USA, levels of contactless payments have rocketed since the pandemic, after a slow initial adoption of the service – US banks only adopted contactless cards in 2019 compared to 2007 in the UK. According to Visa, overall contactless usage in the USA has grown 150% year-on-year as of May 2020.
Even mega-retailer, Walmart, has recently introduced contactless options for in-store shopping and delivery to protect its customers during the pandemic – showing there is growing demand for a touch-free and convenient way to pay across the world. This has raised awareness of touch-free payments among consumers looking to reduce contact-based interactions and time spent at the checkout during the pandemic.
Mobile payments are growing
Mobile payments are growing, again showing the desire for touch-free authentication among consumers. According to Forbes, the US mobile payment market – currently only sixth in the world – has increased 41% and is worth more than $98 billion.
To respond to the growth of touch-free payments among small vendors, PayPal has launched a new QR code-based payment app that allows market stall holders or businesses without a PoS machine to accept payment through a code. This means even the smallest of merchants, from small stores and farmer’s markets to craft sales, can now go cash-free and use touch-free payments for everything.
Meanwhile, China has long been using QR code-based apps, such as WeChat Pay from tech giant TenCent and AliPay from Alibaba. The apps are so widely used that street vendors display QR codes for payments and together the two fintech giants control about 90% of China’s digital payments market.
But card is still king
At the same time, payment cards are still consumers preferred way to pay. Of course, we only need to look to Apple and Google, who recently have launched physical payment cards despite running mobile payment apps for further proof that payment cards are far from dead.
So why aren’t cards on their way out, given the growth of mobile payments?
We know that consumers still look to payment cards for security and a sense of familiarity while shopping. According to IDEX Biometrics’ research carried out in the UK, only 3% of consumers choose to use mobile payments, while nearly two-thirds (65%) state that carrying their debit card provides a sense of security. And when it comes to touch-free payments, only biometric payment cards can provide the most secure level of validation with an easy digital experience for shoppers.
Despite the popularity of WeChat as a payment app, China’s biggest card provider China UnionPay has recognised that its customers aren’t ready to give up on physical payment cards either. China UnionPay has recently certified the first biometric fingerprint card technology in the country as they look to the use of biometric technology in cards to provide an extra layer of security, with added convenience and hygiene during a payment transaction.
Secure touch-free card payments
Biometric fingerprint payment cards provide end-to-end encryption – securing the user’s card and data. A fingerprint biometric card allows the user to authenticate their ID by touching their finger to the card’s sensor while holding it over the contactless card machine. Therefore the shopper only has to hold their own card over the PoS system and the entire transaction process is free of public PIN pads or checkout counters – making it no different to how consumers currently use contactless payments cards. This touch-free payment technology provides the consumer with the convenience of contactless or a mobile payment but with far greater security, as the card is personally tied to the owner.
Biometric identification is already firmly incorporated into our everyday lives. Thanks to unlocking our phones and authenticating payment apps, we are increasingly using our fingerprint to verify our identity. Now that consumers are familiar with the technology, biometric identification in payment cards will become essential to help consumers navigate the shopping and transaction process safely, speedily and securely.
As our economy gradually reopens, financial services providers must protect consumers during the transaction process. In stores, on transport systems – even in stadiums – a fingerprint biometric payment card will provide touch-free payment authentication for all.
THE BASICS OF BUSINESS FINANCE
When you’re starting your business, you’ve got a lot to be thinking about. You need to find affordable suppliers, market your business effectively, bring in paying customers, and perhaps even hire staff to get your fabulous idea off the ground.
Although they’re not the most exciting of these topics to think about, your business finances and how to best manage them should be at the top of your list. Get them right from day one and you can worry less about those smaller details and focus on making your business a success. Get them wrong, and you could be creating unnecessary stress and worry that could potentially harm your business.
With this in mind, here’s a useful introductory guide to business finance that can help you navigate the basics.
Find the right business bank account
Choosing a business bank account is a key decision that could either save or cost your business money. It will help you keep your personal and business finances separate, budget effectively, manage your accounts and complete your tax returns more easily, even if you’re just a sole trader. You may also be able to access financial support that has been specially tailored to your business needs.
However, business banks offer different services and charge different fees compared to your personal bank account. That’s why it’s worth finding out which account would be best for your business needs.
According to leading small business advisors Informi, “The high street banks (Barclays, HSBC, Lloyds, NatWest) have all upped their game in order to keep up with the digital-only offering of the so-called challenger banks (Monzo, Starling, Tide Business).”
Keep track of everything
Whenever your business spends money or earns money, you should make sure you’re making a note of it and keeping the information somewhere safe.
Getting organised early will simplify your bookkeeping and accounting process, form great business habits and help you stay financially in the black. Depending on your business structure, this may also be a legal requirement.
This should include, but not be limited to:
- Incoming and outgoings
- Invoices sent (including invoice dates, numbers and full client information)
- Inventory details including dates purchased, stock numbers, purchase prices, dates sold, and sale prices.
Understand your tax obligations
Starting a brand-new business is an exciting time and the last thing you want to think about is taxes. However, you also don’t want to be hit with a large, unexpected tax bill at the end of the year. That’s why you should always be clear what your obligations will be and budget for it accordingly.
What you need to pay depends on whether you’ve registered as a sole trader or as a limited business:
Sole traders (self-employed): You’re liable to pay tax on all your income after your personal allowance is deducted. You’ll also need to pay your own national insurance contributions.
Limited companies: You’ll need to pay corporation tax and make employers’ national insurance contributions. Any employees must pay tax and national insurance on their income via a PAYE scheme. If you’re hiring freelancers, they may need to take care of their own tax.
This needn’t be confusing if you’ve kept financial records from the beginning and you’re clear on what you need to pay. For more information on UK government business taxes, visit their website.
Consider whether you need finance
Paying for your new equipment, premises, advertising, wages and other overheads can soon add up when you’re in the initial stages of starting your business.
If you don’t already have enough funding, you could get extra support from the government or bank. This may be in the form of a loan or grant such as the UK government StartUp loan.
However, be careful about taking on too much debt, especially during these unpredictable times of the coronavirus. Consider how much you can repay and make your decision accordingly.
Take care of your business finance basics and it will be much easier to start and sustain your new business during these challenging times.
Make sure that you choose the best bank for your needs, keep detailed records, understand your tax obligations and consider whether you need extra finance to help get your business off the ground.
But most of all, have fun! This is the start of an exciting new era in your life.
‘Choosing the best business bank account’ – https://informi.co.uk/business-administration/choosing-best-business-bank-account
‘6 Small Business Finance Basics You Must Understand’ – https://smallbiztrends.com/ – https://smallbiztrends.com/2016/01/small-business-finance-basics.html
‘Business finance and support’ – https://www.gov.uk/ – https://www.gov.uk/browse/business/finance-support·
‘Apply for a Start Up Loan for your business’ – https://www.gov.uk/ – https://www.gov.uk/apply-start-up-loan
‘Business tax’ – https://www.gov.uk/ – https://www.gov.uk/browse/business/business-tax
‘Finance Your Startup Business’ – https://www.startupdonut.co.uk/ –https://www.startupdonut.co.uk/financing-a-business/start-up-funding/finance-your-start-up-business
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