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Insurance is getting smarter.

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Alex Hamilton, copywriter at London advertising agency isobel

 

The somewhat drib-drab insurance sector has been struck by lightning — tech lightning.

The tech revolution that has been changing everything from the way we bank to the way we order groceries has reached a new frontier — the way we buy insurance.

Can traditional status quo insurance firms take lessons from new innovative start-ups? And if they do, can nimble start-ups out manoeuvre them to grow their market share and become the new kids on the block.

 

What’s behind this boost in insurance start-ups?

Simply, the barriers to entry for digital companies have gotten smaller and smaller.

Online protections have improved, and consumers have gotten a lot more comfortable trusting digital firms — some of which might not even have a brick-and-mortar office.

It’s a trend that’s noticeable all over, as people grow more trusting of technology, and eager to unleash its bounties of convenience.

 

The app model. 

Most insurtech companies start with and are mainly focused around an app. A good app streamlines the process.

In the insurance world, the key to growing customers and retaining them is partly of course down to price — but more and more customers are looking for an easy, effortless experience.

Having an app that authenticates you, manages your claims, your history, and allows easy one-tap ways to get in touch with someone on chat or over the phone is hugely sought after.

Apps allow for maximum simplicity. Take Cuvva, a brilliant, beautifully designing app that allows you to book car insurance on the fly for 1 hour or as a rolling subscription, it’s as flexible as you need it to be.

The app is so simple, streamlined and flexible that it’s practically become a must-have companion for millennial drivers who are often switching between their mates’ rides or mum and dad’s wheels.

 

It’s not just about big data, it’s about getting smarter.

Insurtech companies are increasingly collecting huge amounts of data from their customers and leveraging it to offer more niche packages and better deals.

Tesla car insurance in the US is a great example of taking driver tracking to the next level, offering drivers reduced rates on the quality of their driving and unlocking the option of the FSD beta in some states — all based on an algorithm with multiple data sets, not just speed and incidents like many other car insurers.

The result is cheaper, smarter insurance, that as of Tesla earnings on the 20th of April, is the second most common provided of insurance among Tesla’s in Texas. Soon to be no.1.

But many insurtech companies are also using AI to move faster and give their consumers even more convenience.

Lemonade is a prime example. Their peer-to-peer pool model allows for lower prices. And their AI and facial recognition software allows them to authenticate a claim within seconds — so you can get the pay-out you need in just a few taps. No paperwork. No waiting around. Instant results.

 

A new approach to “BRAND”.

Insurance used to be about trust.

Increasingly, trust has become a given, and it’s moving to be more about features, technology and brand.

There’s no better example of a brand voice shaking up the mundane than DeadHappy. They take a more light-hearted approach to what is perhaps life’s most serious undertaking — life insurance.

Their Deathwish feature allows you to set up rules and payment plans for what happens when you’re not here anymore. It takes the formality out of what is often an unnerving, perhaps unsettling experience — and does well to attract a younger audience with a website that looks more like social media site than a traditional insurer.

Having a powerful brand is a hell of a way to get one up on the traditional institutions. Making insurance approachable and human, not transactional and corporate.

If the status quo want to stay relevant, they’ll have to adopt the technologies and conveniences of their challengers – implement them at scale — and fast.

But even then, that may not be enough. Like banking, what was once all about trust and reputation, is moving to be about technology, convenience and more than ever brand.

 

Wealth Management

Green with Envy – an Environmentally Conscious Data Center

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Mark Fenton, Product Manager, Future Facilities

 

Environmental considerations are at the top of every business leader’s agenda and an increasing focus for governments worldwide. For example, in COP 26 discussions at the end of last year, the UK committed to data centers becoming carbon zero by 2050. As a result, there’s growing pressure on data centers – which consume around 1% of global electricity usage – to become greener. Digital twin technology can help data centers reach this goal and achieve additional benefits at the same time.

So, what is a digital twin?

A digital twin is a 3D, virtual replica of a physical data center that can simulate its behaviour under any operating condition or scenario. Using advanced computational fluid dynamics (CFD), the replica can help managers plan changes they intend to make, in terms of layout and technology implementation, in a safe environment. Digital twins provide a clear view of the airflow/cooling systems and the power supplies within the data center and give a physics-based view of how they are operating and allow a sand box to test out potential improvements in a virtual environment. This allows stranded capacity to be freed and cooling to be used at the highest possible temperature whilst maintaining ASHRAE levels, without risk. These capabilities can also be applied to making data centers greener as we’ll explore throughout this piece.

Unlocking efficiency to meet environmental goals

Digital twin technology is already being used by several large global financial services enterprises to unlock operational efficiencies and support green goals.

Mark Fenton

For example, a top five global financial services organisation recently implemented the technology in its data centers containing high-density racks of approximately 14KW to maximise capacity and fine tune efficiency without risk. With a digital twin, they achieved a holistic view of cooling, space, power, electrical, and reporting, meaning that changes could be made to increase capacity without triggering overheating or/and an outage. By unlocking capacity, they also delayed the need to build a new data center at great financial and environmental savings.

Extending the lifespan of existing data centers

Black & Veatch has also used digital twin technology to increase the lifespan of its customer’s existing data centers. It reassessed its clients’ data centers using digital twin technology and found that the lifespan of their facilities could be extended by maximising capacity and space utilisation, as well as effectively distributing stranded power. By running several modelling scenarios, Black & Veatch established the optimal configuration to yield mechanical systems performance. This ultimately ensured its clients’ existing data center could meet the company’s needs for longer, mitigating the environmental impacts of building a new data center before absolutely necessary or outsourcing to colocation, saving the company millions of dollars.

Financing data centers in an energy crisis

Finally, a digital twin was used for a financial services customer to measure the data center’s availability, capacity, and efficiency to understand its current operational performance. Through physics-based simulation with digital twin modelling the company’s data center reduced the PUE from 2.35 to 2.0, resulting in a $1.15 million saving in energy costs across a 24-month period. This was made possible by integrating digital twins with existing monitoring and DCIM systems to be automatically updated with new deployments, maintenance schedules, and larger capacity project planning. With this, managers could track energy usage and monitor and optimise efficiency for more environmentally friendly outcomes.

While reducing energy usage is vital for the health of the planet, it’s also essential from a business cost perspective. In the context of the current energy crisis, the cost of running data centers is increasing significantly, so operators must think of ways to minimise expenses, and energy efficiency offers a clear road to this.

A new era of data center management

In 2022, data center managers face a whole host of challenges, none more prominent than the climate change battle. As such, data centers have a responsibility to run as efficiently as possible to maximise capacity. Small changes to the data center’s efficiency across large global organisations can make a big difference to the overall business and environmental cost. Not only will this be greener for the planet but will also help protect companies against rising energy prices.

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Technology

How Digital Adoption Platforms can enhance digital transformation and customer experience in the insurance industry

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By Vara Kumar, CPTO & Co-founder, Whatfix

 

Like many industries, the insurance sector was prematurely hastened towards digitalisation due to the Covid-19 pandemic. Now, digital adoption continues to be a key focus of many organisations to strengthen their fully or partially remote workforce with nearly 50% of IT spend being put behind the growth of core applications and infrastructure, and an additional 25% being invested into digital solutions.

But with millions of claims processed every year, needing to provide superior customer service to drive retention, complex procedures and processes to navigate and both internal rules and external regulations to follow, digital transformation plans for insurance organisations are filled with challenges.

Increasingly digitalised workforce

With the pandemic came an overhaul of how we work. Remote and hybrid working is now the norm, and across most industries, there’s been a huge expansion in both the number and type of digital applications used to communicate, collaborate and enhance productivity across an organisation.

For the insurance industry, this has meant that every employee, from underwriters to customer service agents, has had to adapt to handling their steps of the process, from setting up coverage to filing a claim, remotely, and across multiple platforms and tools.

The challenge is ensuring this more digitalised workforce fully understands how to successfully navigate each application effectively and efficiently to ensure they can deliver on their services and customer experience (CX). But putting together a skilled, high-performing IT team can be difficult – according to an enterprise study, 54% of organisations said they’re not able to accomplish their digital transformation goals because of a lack of technically-skilled employees. This is further complicated by the fact that, in an age of labour shortages, the sector is forced to get creative and find ways of managing the workload and navigating new technologies with a smaller workforce.

Changing customer expectations

On top of the challenges that the increasingly digitalised workforce is experiencing, the tech-savvy customer of today also expects more from their insurers. Indeed, the pandemic forced customers as well as organisations to become more IT-literate, and in the customer service space in particular, customer expectations are high.

Customers today want and expect to be able to make maturity or house insurance claims in an efficient and straightforward manner, across multiple platforms, from phone to email to social media, preferably in a matter of minutes.

McKinsey observes that improving the value chain from the customer’s point of view is an important step within digital-ecosystem efforts, and HubSpot found that 90% of consumers expect an immediate response to a customer support issue, with 60% defining ‘immediate’ as under ten minutes. Even pre-pandemic 44% of customers were comfortable utilising chatbots for insurance claims, and 43% were comfortable using them when buying insurance policies.

Undergoing a digital transformation on the customer side is crucial then, as insurance providers that can meet these changing customer expectations are more likely to attract and retain customer loyalty now and in the future. However, just 30% of insurers believe that they have the capabilities to fully digitalise their customer experience.

So, what can insurers do to meet the technological demands of a digitalised workforce and a multi-channel CX for tech-savvy customers?

Using DAPs to boost digital transformations and CX

In a rapidly changing market, Digital Adoption Platforms (DAPs) can be a huge advantage to insurers looking to manage the challenges of today and come out on top. A piece of instructional no-code software that sits as an additional layer on top of other software applications, such as Claims Management or Policy Administration Systems, to help train and guide users on how to best use the software, DAPs can massively improve the agility and effectiveness of business processes across an organisation.

On the employee side, for example, DAPs can help insurers to manage challenges of a frequently changing workforce by making it easier for employees to get to grips with new digital applications. With the likes of  guided walk-throughs and task lists, which help employees through each step they need to know and just-in-time nudges to reduce policy administration, claim, or underwriting processing times, employees are more efficient and technology adoption is streamlined and accelerated. Easy to integrate into existing systems, DAPs can be used to not only train and onboard new employees but also upskill veteran workers, training the workforce as a whole on the latest technologies being used across the industry. As a result, everyone from underwriters, claims, and service representatives will better understand insurance tools that will enable them to be more productive and better deliver customer experiences leading to better business outcomes. Indeed, from the customer perspective, DAPs can enable companies in the insurance industry to keep CX positive and smooth. Firstly, by training on near real-life scenarios and secondly, by being able to more easily navigate applications, processes and systems internally, customer service representatives will be able to spend more time and focus on the customer and on resolving their queries, without being hindered by technological hurdles. For example, errors made in policy or claims processing can be reduced if employees can use self-help elements of DAPs to mitigate issues and solve queries themselves, in real-time. As a result, customers will be happier with their service, and more likely to stay loyal to that brand.

Customer-facing platforms can also be improved using DAPs. Typically, legacy apps whether on our phones or online, can make it difficult for users to complete their tasks, leaving them frustrated. With DAP user-specific content and just-in-time support, such as pop-ups, automated walk-throughs and user guides for every part of the user journey, customers can experience a smoother journey and have their queries and issues resolved more efficiently..

Drive efficiency and customer satisfaction

DAPs are already growing in popularity, with Gartner predicting that by 2025, “70% of organizations will use digital adoption solutions across the entire technology stack to overcome still insufficient application user experiences.”

So, now is the time for insurance providers to leverage this technology to facilitate their digital transformation plans. By ensuring their increasingly dispersed and digitalised workforce can use the latest applications to their full potential, and that their customer journey is as efficient and easy-to-use across the multiple channels customers expect, insurers will see huge benefits, from increased efficiencies to improved customer satisfaction.

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