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How payments are changing for entertainment company streaming services

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Aaron Gale, Vice President, Sales & Account Management, Video Games at Paysafe.

 

Consumers want more. And why shouldn’t they? Now accustomed to instant gratification due to always-available smart devices, with almost everything we need at the touch of a button, it’s no surprise that expectations have increased.

This means businesses must deliver more, especially when it comes to payments. More secure transactions. More seamless experiences. More payment methods. And if they can’t deliver more? Consumers will look elsewhere.

This is absolutely the case for entertainment companies with streaming services, where consumers paying for film, TV, music or video games subscriptions, as well as one-off rentals and in-game purchases now demand greater privacy, efficiency, and control when making transactions.

Here’s how entertainment companies can meet these needs.

Gaming is a growing force for entertainment company streaming services

Aaron Gale

First, it’s important to get a sense of how the space has evolved for entertainment companies with streaming services.

While the industry was once towered over by monoliths Netflix and Amazon Prime, it has seen drastic change, with a huge increase in the number of services available. With every production company seemingly boasting their own service and unique offerings, consumers’ spending is now spread wider than before.

This means competition is increasingly fierce, so it’s never been more important for platforms to offer smooth payment experiences. Anything less could see customers looking elsewhere.

As for other changes: while film and TV have been the foundation upon which companies’ streaming platforms are built, gaming is now becoming increasingly important.

Streaming giants are taking notice of this, looking to offer players the ability to remotely access hardware on a service’s servers, so they can instantly play streaming games on PCs, consoles, or smart devices. Even Netflix is looking to video gaming as its next platform for growth.

So how can entertainment companies find firm footing in a changing landscape?

Customers want security and convenience, not one or the other

While this level of change can be challenging for entertainment companies with streaming services, the good news is their popularity doesn’t seem to be on the wane. The recent Lost in Transaction research — which surveyed 14,500 consumers in North America, Europe, the UK, and Latin America about their payment habits — found streaming services are the second top spending category (25%), after eating out and takeaways (27%).

The challenge is meeting heightened expectations. The same research found video game players demand security from their transactions – 76% of respondents who make online gaming purchases think it’s important for in-game payment methods to respect their privacy. But they don’t want this to compromise on convenience and speed.

Now, streaming companies must deliver a swift, secure and seamless payment experience to meet consumer demand.

How alternative payment methods can meet consumer needs

By offering alternative payment methods (APMs), like digital wallets or eCash (also known as online cash), entertainment companies with streaming services can provide a payment experience that meets and exceeds consumer expectations.

With eCash, the viewer or player doesn’t have to connect a card or bank account to make a payment and can avoid sharing bank details. Instead, they receive a prepaid code and pay online using that. This allows consumers to overcome security concerns — 49% of respondents who make online gaming purchases think eCash is the safest way to pay for in-game purchases — while enjoying a friction-free way of making payments.

In addition, Lost in Transaction found 63% of respondents who make online gaming purchases think digital wallets are the most convenient way to pay, and 58% think they’re the safest option. Digital wallets don’t require consumers to share financial details either, with all data stored securely in an encrypted format. For consumers tempted by a new streaming subscription, or a cool new skin in their favourite video game, all they need to do is log into their digital wallet and confirm payment.

By working with the right payment services provider, entertainment companies with streaming services can seamlessly integrate APMs like digital wallets and eCash into their ecosystem, and give consumers exactly what they want: more.

 

Finance

How technology can help win the war on financial crime

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By Andrew Doyle, CEO of AML compliance software, NorthRow

 

Financial crime is on the rise and the stats are alarming. In the UK alone, 64 percent of businesses (according to data from the Global Economic Crime Survey) have experienced fraud, corruption or other incidents of financial crime within the last 24 months, while ONS stats show there were 3.7 million incidents of fraud in England and Wales in the year ending December 2022.

So it’s no surprise that financial institutions and other regulated firms are under increasing pressure from regulators (and the ever-evolving legislation they must adhere to) in the battle against dirty money. Regulators are imposing crippling fines for any compliance breaches, not to mention the significant reputational damage that comes with non-compliance.

Historically, financial firms have employed large numbers of staff to combat money laundering, but regulators are now expecting to see digital solutions in place to counter the risk of financial fraud, and with good reason. Technology can be the deciding factor in the war on financial crime and here’s why:

Better risk detection

Technology platforms can analyse historical data to predict potential incidents of money laundering, enabling organisations to take preventive measures, while also identifying unusual patterns or changes in customer risk profiles, which may also indicate suspicious activity.

Advanced analytics can help companies identify complex patterns across large datasets, making it easier to detect networks of fraud. It is also possible to assign risk scores to transactions or entities based on their likelihood of being associated with money laundering. This helps in prioritising high-risk cases for investigation.

Andrew Doyle

Enhanced customer due diligence

Automated software platforms can analyse customer information, public records, and other data sources to perform thorough due diligence on clients, identifying potential risks or suspicious behaviour before they are signed up.

RegTech automates the process of verifying customer identities and conducting enhanced due diligence on individuals and on companies, ensuring compliance with Know Your Customer (KYC) and Know Your Business (KYB) regulations, both vital components of anti-money laundering efforts.

More accurate identity verification

Biometric verification is a powerful tool in enhancing anti-money laundering and fraud detection. It involves using unique physical or behavioural characteristics of an individual to verify their identity. Traits like fingerprints, facial features, iris patterns, and voiceprints are unique to each individual and are nearly impossible to replicate or forge. This makes them highly reliable for verifying that clients are who they say they are.

Biometric verification can also reduce the number of false positives in fraud detection by providing a highly accurate means of confirming the identity of a customer. This leads to more reliable results and lessens the need for manual intervention.

Continuous and real-time monitoring

Real-time alerts allow for immediate action when suspicious activity is detected. This can prevent or minimise potential financial losses and damage to a company’s reputation. By identifying and acting upon suspicious activities in real-time, financial institutions can reduce the risk of financial losses associated with incidents of economic crime.

Continuous monitoring with real-time alerts can also help refine the accuracy of anti-money laundering systems over time. This reduces the number of false alerts and decreases the need for manual intervention.

To the future

According to data from Capgemini, 68 percent of UK institutions are already looking into real-time anti money laundering monitoring systems to stay ahead of potential threats while 86 percent, says Refinitiv, agree that innovative digital technologies have helped them identify financial crime.

So the data tells us that companies are already heading in the right direction when it comes to fighting fraud, but as the landscape of financial crime continues to evolve, financial firms must ensure they do the same.

By leveraging the right technology, businesses can ensure they not only meet regulatory requirements and safeguard their operations, but also protect their reputations and crucially, maintain that all important customer trust.

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Finance

In 2024, payments will evolve to broaden accessibility

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Attributed to Roy Aston, COO at Paysafe.

 

As we look to 2024 and beyond, businesses will need to adapt experiences to changing consumer needs and demands, working with payments providers to increase accessibility, offer broader choice, and more.

We break down some the forces driving evolution in payments over the coming years.

Payments need to be available to everyone, everywhere

Regardless of their location or situation, consumers do not want to wait when it comes to payments. The proliferation of smart devices has given users access to everything, all at once, and this is also expected when making transactions.

In 2024, banks and financial institutions will continue to push ahead with this journey to offer smooth, secure payments to everyone, everywhere, delivering services at the lowest possible barrier to entry. This also means ensuring consumers, even those that are unbanked or underbanked, have access to remittances and cross-border payments.

The first step in achieving this goal will be to improve reliability, security and availability, which may see traditional payment methods like debit and credit cards – still the most popular payment methods – become less dominant, while alternative payment methods (APM) like eCash and digital wallets will grow.

This is because, with the right payment provider, merchants can ensure these APMs are available anywhere in the world – eCash, for example, does not require a bank account to use. In addition, digital wallets and online cash can offer swift, secure transactions, helping users overcome security issues by not requiring them to enter their financial details.

Financial companies will embrace collaboration in 2024

While businesses can address consumer payment concerns using APMs, they must also look to bolster their own defences as the threat landscape changes. Increasingly advanced technology, like AI models, are now accessible to far more people, including threat actors.

To combat this escalating threat, it’ll be no surprise to see more financial companies collaborate in 2024 as they seek to improve cyber risk mitigation. This makes perfect sense – and would be a positive step for the industry – though it is easier said than done.

Businesses must share data legally, while aimed toward a positive purpose, rather than for pure profit. For example, if a financial organisation gains intelligence on a cyber group, they could share this with other companies to protect against bad money movement.

Ideally, collaboration could help improve anti-fraud, anti-money laundering, and cyber security measures, and more broadly reduce risk for businesses and consumers alike. But first, thinking around data governance may need to change.

Existing trends will evolve

While exciting new trends will emerge in 2024, we’ll also see the evolution of some that have yet to reach their full potential.

Embedded payments, for example, will continue to develop, with more businesses bringing together financial products with features like loyalty schemes to offer more added value to consumers.

Decentralised finance, too, should continue to build momentum in 2024. While decentralised finance, and specifically NFTs, have faced challenges this past year, it will be no surprise to see companies get to grips with changing regulatory requirements and continue to build in this area.

Open banking could also see a big 2024, with more APIs becoming available, and companies starting to develop new solutions to enhance customer experience and reduce friction in the payment ecosystem.

And while evolution rather than revolution is a necessity in technology, it’s always exciting to look ahead to the big trends that could shape the future – perhaps not in the year ahead, but beyond.

The future is quantum

Quantum computing is a trend that is as exciting as it is potentially frightening. Able to perform computations that are exponentially faster than ever before, quantum computing represents a new frontier and it will be thrilling to see how it is used in the years ahead.

Combined with AI, for example, quantum computing could optimise processes at a speed and scale never seen before – with serious benefits passed onto consumers.

In the nearer term, however, ensuring payments are available and accessible for everyone must remain the focus in 2024.

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