Business

Building a sustainable future – what’s on your agenda for 2023?

Published

4 months ago

June 2, 2023

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The most successful and progressive leaders are embracing ESG or Environmental, Social and Governance principles throughout their businesses, but how are they going about this and is it having a positive effect on their overall performance?

This was the theme for the latest Brighter Thinking Roundtable, hosted jointly by Menzies LLP and the Chartered Institute of Credit Management (CICM) in London. Senior-level executives from ten organisations attended the event to share their experiences of signing up to an ESG agenda and the difference it has made to their businesses.

Driven in part by changes affecting tender requirements for public sector contracts and corporate reporting, ESG has become a priority for Boards across the UK, regardless of the size of their organisations. Even though many of the auditing requirements related to ESG performance currently apply only to larger companies, the ‘trickle-down’ effect is such that small and medium-sized businesses realise that demonstrating a commitment to ESG will be critical to their long-term success.

Embracing the ESG agenda

Whilst the business case for ESG compliance has strengthened significantly in recent years, business leaders agree that a ‘tick-box’ approach to delivering changes is unlikely to bring lasting benefits. The push to embrace ESG is more likely to prove beneficial if it comes from a genuine desire to make a positive difference to the world and to connect with customers and employees in a more meaningful way.

Nikki Walker, CEO of Quality Compliance Systems (QCS) Ltd, said: “For us, ESG is core to who we are and a real business driver. Our inclusive culture enables us to maximise the diversity within QCS to connect with our customers. We have benefited massively just by making ESG part of our conversation with customers and employees. One of the measurable benefits has been a decreasing attrition rate.”

Richard Singleton, Finance Director and Head of ESG at Menzies LLP, is responsible for rolling out the firm’s ESG strategy and developing a new service line for clients. Whilst this work began before the pandemic, it has accelerated significantly in recent years. Describing the firm’s ESG journey, he said:

“As you might expect from a firm of accountants, we started out by looking at areas such as carbon accounting. We calculated our own carbon footprint and put in place a plan to reduce energy consumption and where possible, switch to renewables. As a relatively low energy user, we set a target to achieve net zero emissions by 2027 and we are making good progress.

“Whilst focusing on the environment was our starting point, more recently we have recognised how important social value delivery has become to stakeholders internally and externally. Existing employees and candidates have high expectations in this area. They want to know that their employer or prospective employer is doing the right thing – from its approach to diversity and inclusion, to staff remuneration, benefits and training, and they are not afraid to ask questions.

“At a time when many businesses are facing staff shortages and competing for talent, we recognised that ESG was an opportunity to differentiate our business and wanted to support our clients in achieving the same.”

Larger companies have tended to lead the agenda on ESG, sometimes initially focused on the corporate agenda due to the questions raised by investors, who want to know they are investing in responsible, sustainable businesses. Karen Young, Director of Accountancy & Finance at Hays UK&I, part of Hays PLC – a firm that employs over 10,000 people – described how looking after the environment, whilst supporting communities and charities, is ‘part of the DNA’ of the Hays business. She said:

“Doing the right thing is not a new concept. Charity partnerships are a longstanding focus at Hays; one of the first things I was asked to do when I joined the business as a trainee over 25 years ago was to run the London Marathon to raise funds for the Hays’ corporate charity that year, which was Macmillan Cancer Support, a cause close to my heart. This initiative of building strong charity fundraising partnerships has continued to this day.

“However, Hays now has a global programme called ‘Helping for your tomorrow’ that is about us using our core skills and expertise to help lift the employability of those who may not have the same opportunities as others. The programme focuses on both fundraising and corporate volunteering into local communities. We have a clear key strategic priority around social value in our UK&I business and our activity is communicated regularly across the organisation and externally too.

“One workstream is the development of a strategic collaboration with the charity, EveryYouth, which sets out to help disadvantaged young people succeed in life – homelessness being perhaps the most striking indicator of disadvantage. Project Flourish is dedicated to the improving the social mobility of some of the most disadvantaged young people in the UK, through an employability programme. The initiative is designed to help young people gain employment and, just as importantly, develop and flourish once in their new role.”

Karen also emphasised the importance of strong leadership. She said: “A couple of years ago, one of our Executive Board addressed a meeting and asked us ‘Is the world a better place because Hays is in it? If not, we need to do better’. We took inspiration from this and haven’t looked back.”

Appointing an ESG leader

For most small and medium-sized businesses, and some larger ones, it may not be possible to recruit a dedicated ESG leader. Boards are more likely to appoint someone within the business to take on the role. Finance teams are the obvious place to look due to their focus on managing and reporting business data, which is a natural fit for carbon footprint assessments and setting performance-linked targets. Sometimes a representative from the HR team is pulled in to provide a ‘people perspective’ and to support the cascade of information internally. However, there is no hard and fast rule and other businesses might choose to appoint the head of investor relations or sales director as their new ESG leader.

For some businesses, the nature of their activities can be difficult to reconcile with a socially responsible agenda. For example, debt collection can be perceived as having a negative impact on society, but some businesses are trying to change this by adopting an ESG-led approach.

David Sheridan, Operations Director at ARC (Europe) Ltd, a consumer-focused debt collection agency based in Walton-on-Thames, explained: “Employee wellbeing and mental health awareness is an important area for us. Some of our customers have mental health problems, so our employees are trained to deal with this in an empathetic way, providing signposting to health services and other support where needed.

“Alongside our Employee Assistance Programme, we have dedicated St John’s ambulance mental health first aiders within our business to provide our teams with the training and support to deal with challenging conversations with customers who are really struggling with serious mental health issues. In an industry with a high attrition rate, we also recognise that handling challenging calls can affect employee wellbeing. We take this seriously by really listening to what they want and ensuring that our pay and benefits packages are aligned.”

Rebecca Williams, Coface’s Head of Direct Products UK & Ireland, echoed the importance of focusing on real needs, saying: “When implementing ESG strategies, as employers we must take care not to overlook the basics: this is when it could become a tick-box exercise. We should start by really making sure we know what our stakeholders need from us and develop work streams that make a tangible difference.”

Finding the right ideas that will engage employees and sit well with customers can be a challenge for employers, particularly when budgets are tight and teams are stretched due to worker shortages. Nevertheless, business leaders had plenty of ideas to share. Menzies LLP hosts ‘Make a Difference Week’ in July each year, offering a menu of fund-raising and community engagement activities for employees to get involved in, some close to local offices and others on a national scale. Hays is partnering with an organisation called Neighbourly this summer to deliver a volunteering programme to people in local communities called ‘Hays gets Neighbourly’.

Richard Singleton added: “Some of the best feedback we have had from employees was around Earth Day (22 April, 2023), when we gave each employee a voucher to buy a plant. They felt good about working for Menzies and caring for the plant reminded them of the importance of nurturing the environment. Some employees said the initiative had a positive effect on their families too, as their children were able to help with the planting and watch it grow.”

Greening up supply chains is a problem area for some businesses, and it can be time consuming initially. Putting in place processes to help the business make greener choices will lead to better decisions in the future. Running ‘blind testing’ workshops to get employee feedback on proposed switches for pens, paper and coffee can increase engagement and encourage individuals to offer their own ideas.

For small and medium-sized businesses, embarking on an ESG journey can be daunting and knowing where to start is important. Understanding stakeholders’ needs is critical, but if employers get it right there can be tangible business benefits – from increased employee and customer engagement through to reduced attrition rates and a better-motivated, more productive workforce. Summing up the main message from the roundtable, Sue Chapple, Chief Executive of the Chartered Institute of Credit Management (CICM), said:

“For those that are wondering whether now is the right time to embark on an ESG journey, or take it to the next level, the question should not be ‘do we want to do this?’ but ‘when shall we start?’”

First published at Credit Management magazine.

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How can law firms embrace automation and revolutionise their payments?

Published

19 hours ago

September 28, 2023

editorial

Attributed to: Ed Boal, Head of Legal at Shieldpay

Once again, AI is dominating international headlines. This time, it’s due to a closed-door meeting this month between tech leaders and US senators to discuss the technology’s regulation.

AI and automation isn’t just for the likes of Big Tech. We’re seeing predictive and automated technologies transform almost every sector and the legal industry is no exception. In fact, recent research from HBR Consulting found that 60% of law departments had implemented a legal data analytics tool last year and more than 1 in 4 indicated they were using AI for at least a single use case.

However, adoption isn’t without its challenges. Reticence remains among some and there’s also the danger of ‘transformation fatigue’ slowing real progress. If law firms want to reap the many benefits of automation – including revolutionising their payment processes – these challenges need to be carefully considered and thoughtfully addressed.

An area of great opportunity

Often seen as conservative, the legal industry has been gradually warming up to the idea of automation and technology.

While some pioneering firms have been quick to embrace automation tools, others remain cautious about disrupting their established workflows. As we navigate this landscape, it’s clear that certain areas of legal services are ripe for innovation.

One area is contract management. The process of drafting, reviewing, and managing contracts has traditionally been time-consuming and prone to human errors. Automation can alleviate these pain points by streamlining the entire lifecycle of contracts, from creation to renewal, thereby enhancing efficiency and reducing risks.

Another promising domain is legal research. Thanks to advancements in natural language processing and machine learning, legal professionals can now leverage AI-powered research tools that analyse vast volumes of legal data to provide accurate insights and case precedents swiftly.

But, while progress is undoubtedly being made, the legal sector still lags other sectors when it comes to innovation.

What’s getting in the way of progress?

This isn’t always down to a resistance to change. Often, it’s a result of firms spreading their resources too thinly across numerous technology initiatives.

Ed Boal

Attempting to tackle everything at once can result in ‘transformation fatigue’, where the benefits of individual innovations get diluted – leading to frustration and slower progress.

Before legal firms embark on digital transformation projects, a critical first step is introspection. Recognising and acknowledging areas where legacy processes and manual tasks still hold sway is paramount to optimising the impact of automation.

For many firms, archaic practices continue to consume valuable time and resources, diverting attention from higher value, billable tasks. One often-overlooked area is payments.

Legal firms play a critical role in complex transactions, from M&A and real estate deals to litigation and arbitration payments. The associated admin and processes represent a drain of firms’ time and resources. Spanning everything from collating stakeholder payment details and verifying payee identity to ensuring compliance with Know Your Customer (KYC) and Anti Money Laundering (AML) regulation, this adds unnecessary stress for lawyers – who would rather dedicate their time and expertise to their clients’ legal needs.

The repercussions of such time-consuming financial processes reverberate throughout the entire organisation. Administrative burden weighs heavily on the team, affecting productivity and ultimately, the bottom line: recent research from Shieldpay, surveying the UK’s Top 100 law firms, found that almost 1 in 3 (32%) say KYC collection and verification checks take 4-9 working days.

At the same time, firms are exposed to significant financial risk which can make handling client funds a costly endeavour. Not only are they penalised with fines if found to be in breach of stringent client account rules but firms are also subject to hefty premiums for Professional Indemnity (PI) insurance. No wonder 73% of all legal professionals and 90% of junior law professionals are concerned about the risks and time costs associated with holding client funds.

Revolutionising payment transactions

In short, manual payment processes are more than just an inconvenience for modern law firms. They can damage relationships with clients – who have come to expect a fast, painless and automated payout experience in a digital world – and impede revenue generation by tying up top talent in an endless cycle of paperwork and (unbillable) admin.

So how can firms take the pain out of legal payments?

Fortunately, new payment technologies have emerged as a formidable ally. Third-party payment providers offering solutions for law firms, such as escrow and paying agent services for specific transactional deals, or more embedded payment solutions such as managed accounts (TPMAs) – i.e. outsourced client account functions – offer secure and instant transactions, while prioritising transparency and automation.

TPMAs operate as an escrow payment service in which the third-party – a licensed external payments partner – receives and disburses funds on behalf of a firm and their client(s).

With advanced encryption ensuring data security, working with a regulated payment partner means legal professionals and their clients can engage in financial transactions with peace of mind – while law firms benefit from improved operational efficiency.

And the advantages don’t stop there. Enhanced transparency builds a sense of confidence and trust, while the elimination of manual data entry and repetitive tasks allows legal professionals to devote more time to legal services and fostering stronger relationships with their clients.

AI and automation has much to offer the legal sector. But its adoption must be carefully planned in order to avoid transformation fatigue that risks stalling progress altogether. With typically shallower pockets than Big Tech giants, it’s important for law firms to focus their efforts on specific areas that could benefit from automation, rather than rush to overhaul their entire way of working, all at once. This controlled phase-out is the key to avoiding adoption frustration, seeing a real impact on profits and productivity and setting firms up for real, lasting change.

Business

In-platform solutions are only a short-term enhancement, but bespoke AI is the future

Published

2 days ago

September 27, 2023

editorial

By Damien Bennett, Global Director, Principal Consultant, Incubeta

If you haven’t heard anyone talking about artificial intelligence (AI) yet, then where have you been? Conversations about AI and its advantages to society have been a key talking point over recent months, with advances being made in the generative AI race and ChatGPT opening a whole plethora of possibilities. Many have highlighted the advantages of AI, but notably it’s ability to create human-like content.

But these discussions have only scratched the surface of what AI is capable of doing. It is for far more than just essay writing, adding Eminem to your rave and photoshopping dogs into pictures.

In marketing, we have been using AI for years, for everything from analyzing customer behaviors to predicting market changes. It’s enabled us to segment customers, forecast sales and provide personalized recommendations, having a huge impact on how our industry works.

It is even, for the more savvy marketers of the world, becoming a key tool in maximizing budget efficiency – which is apt, considering over 70% of CMOs believe they lack sufficient budget to fully execute their 2023 strategy.

Now, as AI becomes more intelligent, the number of efficiencies it can unlock continues to rise. Not only can it help brands get the most out of their available resources and identify any areas of waste, but it can also help highlight new opportunities for growth and maximize the impact of your budget allocation.

The trick, however, is to veer away from the norm of using in-platform solutions with a one-size-fits-all approach and create your own, bespoke solutions that are tailored to your business needs.

Pitfalls of in-platform solutions

In-platform solutions aren’t by any means a bad thing. In fact, built-in AI tools have become increasingly popular, owing to their ease of integration, user-friendly interfaces and minimal set up requirements. They come pre-packaged with the platform, offering the user the ability to leverage AI technologies without the need for in-depth technical expertise or the upfront cost of building a solution from scratch.

However, the streamlined and accessible nature of in-platform AI solutions comes at the expense of complexity and customization. They are designed to serve a broad user base, but for the most part are built using narrow AI solutions with predefined features and workflows.

This makes them great for assisting with common AI tasks, but they lack the flexibility to tailor functionality towards unique business requirements or innovative use cases, limiting the potential efficiencies and cost savings that can be unlocked. Additionally, if a business’ competitors are using the same platform, they are probably using the same AI solution, meaning any strategic advantage gained from these will be reduced.

Bespoke AI solutions, on the other hand, may carry a higher initial investment – but can offer a significantly more attractive ROI over a short amount of time.

Why customized and adapted AI is the key

The difference between bespoke AI and in-platform solutions is similar to that between home cooked food and a microwave meal. Yes, it is more time consuming to prepare, and yes it likely carries more of an upfront cost, but the end result is going to be far more appealing and will carry more long-term value (financially… not nutritionally).

That’s because bespoke solutions, by nature, will have been tailored to address your brands specific needs and challenges. These custom-built tools allow for much greater efficiencies by streamlining workflows across different channels, automating more complex tasks, and providing deeper, more relevant insights.

The increased level of optimization can significantly improve productivity and reduce operational costs over time, offering a higher ROI. The increased flexibility of bespoke AI also allows brands to implement innovative use cases that can significantly differentiate them from their competitors.

The data analyzed can be specifically chosen to match business requirements, as can the outputs of the AI tool, providing a significant advantage when understanding and acting on the insights provided.

Additionally, these tools are, by nature, more scalable. They can be updated, upgraded and expanded as needs change, ensuring they continue delivering value as the business grows. They can also be designed to integrate with any existing IT infrastructure, from CRM systems and databases to marketing platforms and sales tools – leading to more efficient and effective decision-making.

Managing finances with AI

It’s no secret that AI in marketing automation has, and will continue to, revolutionize the way marketing is done. It has a bright, if slightly terrifying, future and can help CMOs to unlock new efficiencies, maximize the impact of their budgets and increase their ROI. And as this technology becomes more advanced, its impact will only increase.

But we already know that…and so does everyone else.

So, in order for businesses to make themselves stand out from the crowd , they must look to fully adopt the power of AI. Creating a customized and unique AI solution could be the way to set yourself apart from your competitors. A bespoke AI tool can provide brands and businesses with features unique to them and their business needs. As a result, companies will benefit from more useful data and better results to make more data-driven decisions for their business. Ultimately, this will help brands to maintain a competitive edge over their competitors, deliver ROI and most importantly optimize their budgets.