Connect with us

Top 10

BANKING AT THE RAZOR’S EDGE

Published

on

By Doug Gross, Chief Executive Officer, NGDATA

What can banks learn from the world of fast-moving consumer goods like razors or make-up? On the face of it, not much. But dig a little deeper and you soon realize that the financial services industry has a lot to learn from the way that FMCG brands are empowering their customers with new ways to order and choose their products.

The way we consume has changed beyond recognition in the last two decades. It’s not only that our supermarket shelves are groaning with foods from around the world, or that we can order any conceivable item online – we now have the benefit of subscription services that put the consumer even more powerfully in control. These services provide an important lesson for banks seeking to protect and grow their customer base.

Lessons for the banking industry

Subscription services enable customers to select a range of items from a retailer that are perfectly tailored to their needs or tastes. It’s the same principle that has long been common in B2B technology through the ‘as-a-service’ model, and in banking the notion of paying a monthly or annual fee for services is nothing new. But with the digital age, subscriptions have reached new heights of customer experiences (and expectations). Within the consumer sphere, businesses like Dollar Shave Club post monthly packages to subscribers with a selection of their preferred products.

More than a quarter of UK consumers are currently signed up to a subscription box service, according to research by Royal Mail. In fact, the market is due to be worth £1 billion in the UK by 2022 because they appeal to a monumental shift in consumer demand for autonomy, flexibility and convenience.

But if subscription services can shift shaving accessories and cosmetics, can it ever be applicable to the world of banking? The industry has experienced a seismic shift in recent years, with a slew of challenger banks entering the market and offering far more choice, improved money management features and tailored financial products to their customers on their favourite platforms.

We believe that it’s time for the industry to harness their data and technology and adopt the same personalised, ‘as-a-service’ approach that has helped to transform so many other businesses and sectors. Here’s how they can do it.

Increased convenience: Be Timely

Meeting customers on their own terms is paramount to engaging with digital-first shoppers. We no longer want a salesman on our doorstep, but relevant, consistent and timely content at our fingertips to help us create a compelling, customer-first experience.

The idea of paying a monthly fee for your bank account is nothing new. But the features and level of convenience customers are demanding is constantly increasing. From app-only banks such as Monzo and Revolut using push notifications, to the increasing use of audio phrases as passwords from the established banks, banking needs to happen on the channels that customers prefer. Harnessing new opportunities such as these enables banks to remove the friction of the banking process and make their customers feel valued by proactively providing services some customers may not yet know they need or qualify for, such as loans, insurance, or even opportunities to play the stock market through a smartphone app.  

We can find a great example of this by looking across the Atlantic, where Bank of America recently launched a newAI-powered chatbot called Erica. This tool acts as a powerful personal financial assistant, helping customers to manage their money and get advice on different financial products. What’s more, Erica provides access to BoA’s enormous library of financial resources, helping users to improve their financial literacy. As you’d expect from a modern app, Erica can understand voice or text commands, providing an intuitive (and friendly) experience that makes a real difference to the way that customers engage with the bank.

More personalization: Be Relevant

Years ago, we had an individual relationship with our bank manager, who knew provided relatively impartial advice and knew us by name. Those days might be long gone, but technology now affords banks the opportunity to rekindle this intimate connection with each customer. Mobile apps can deliver a truly personalised experience, but this is something conventional banks struggle to achieve. By clever use of data gathering and allowing customers to lead the process, banks can create truly unique and personalised communications each time.

For example, London-based banking giant HSBC has been using artificial intelligence (AI) to give US credit card customers a personalised shopping experience. They’re in the process of creating a rewards program that processes customer data to predict how clients may redeem their credit card points, so they can market offerings, including travel, merchandise, gift cards and cash more actively. The technology recommends a redemption category to promote to each credit card holder. HSBC sent out emails based on these recommendations earlier this year and also emailed a random category to a control group. About 70 per cent chose rewards in the AI-recommended category while the number of opened emails rose by 40 per cent.

Better experience: Be a Frictionless Adviser

In today’s age of customer empowerment, every business needs to be a customer-first company to compete, and banking is no exception. One of the best ways to improve customer experience (CX) is to give customers sight of products and services that they don’t know exist, making them aware of a huge range of choice – including bespoke offerings.

To do this, banks need to see beyond typical marketing segments and understand the connections between similar customers and predict what they might like – subject, of course, to local laws and regulations. Having true customer DNA / customer 360 gets you past the trial phase and becoming a trusted adviser on products. Banks are already trusted data custodians since they must adhere to a range of stringent regulations governing information security. This makes them uniquely positioned to begin extracting more value and deeper, more trusted customer relationships from the data they hold.

If banks can get a handle on their data, generate real-time and customer-centric recommendations, they will find that an almost limitless choice of new ways to engage with customers with more relevant products, services and communications. Done intelligently, such services will place banks at the “razor’s edge” of their industry.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Banking

Digital Acceleration – the next buzzword in banking tech? Or a new era for the industry?

Published

on

By

Ove Kreison, CTO at Tuum

McKinsey’s latest report on banking found that traditional banks are spending a whopping 85% of their tech budgets on maintaining legacy solutions, with just 15% going towards building anything new for customers.

Digital transformation’ has been the buzzword in banking technology for years, but the figures suggest there’s still a lot of ‘transforming’ left to be desired. Now we’re beginning to see the term ‘digital acceleration’ come to the fore, what does that mean for the state of banking technology? What is the difference between acceleration and transformation, and what should banks and other financial services players do to remain competitive?

Digital transformation – the second machine age which has taken an age!

The idea of ‘digital transformation’ didn’t come out of the blue. Banking – like most other industries post-WW2 – has been experiencing the ‘second machine age’ for decades, exploring how technology can digitize processes and services to make cost, operational and organisational efficiencies. All the while, this process has also made it far easier for companies to be more competitive with new digital products that are slicker, quicker and more user-friendly.

Banks have benefited from wherever they have had digital transformation to date – but it is the digital transformation of core technology stacks that is having the most impact and making banks realise operational efficiencies while making them nimbler to adapt to changing customer needs and remain relevant and competitive in a highly disrupted market.  Digital transformation to the core gives banks the ability to launch new offerings to market quicker, renovate and modernize business models, leverage and analyse data from multiple systems taking innovation of the more exciting front-end and customer centric offerings to the next level.  Faster speed to market,  highly personalised offerings, more agile, more scalable.

Success and progress to date, however, has been slow. Traditional banks especially are lumbered with highly complex and costly core technology stacks. Digital transformation and upgrading these core stacks still remains a priority, but the next wave of digital acceleration is now an urgent priority on the c-suite agenda to ensure banks compete and survive in a rapidly evolving industry.

Digital Acceleration vs Digital Transformation

Digital transformation at its core takes the existing ways companies have run their business and applies new technologies to digitize them – for example, taking a paper-based application process and making it online.

Digital acceleration is different. Here, digital becomes the very core of the business model, creating further new digital processes. It gives the power to not just make existing processes digital but to reimagine how those processes impact and improve the business. Some of the most forward-thinking banks are already doing this. BBVA, the second biggest bank in Spain, is actively and openly seeking to become a software company in the future and has digital at the heart of its offering. It embraced open innovation and new technologies to better serve its customers – for example, it launched an app-based money transfer offering, Tuyyo, in 2017. It’s also exploring how technologies like blockchain can be used to transform fundamental banking services such as loan origination, with the aim of improving the way it runs its businesses.

Co-Value Creation – Going it Alone isn’t an Option

A core facet of digital acceleration – especially in a highly mature and saturated market like banking – will be how banks, fintechs, enterprises and others collaborate to mobilise these more diverse capabilities and expertise, bringing mutual benefits to all parties.

The pace of technological change is so hypercompetitive to the point now where organisations cannot always sustain their competitive advantage or ‘do it all’. Constantly updating your offering to maintain market share and react to new demands has become a necessity for banks, but it is exhausting. More and more banks and FS providers are realising that the strategic resources and capabilities needed to deliver these innovative services lie outside of their business, and given the fast pace of change, developing everything in-house is unrealistic given the skills gap, time and cost constraints. Moreover, tech advances around integration and APIs mean collaborating with third-party experts has never been easier or more effective to bring capabilities that, combined with their own core offerings and customer data, provide an important competitive advantage and valuable proposition for customers.

One brilliant example of this is ING. Recognising the struggles associated with traditionally manual and paper-intensive trade finance processes, it launched a blockchain-based commodities financing platfrom Komgo in 2018 with a consortium of other banks and corporates like Société Général, Citi, and Mercuria. In an age of hypercompetition – mutually beneficial collaboration is the answer.

Transform, accelerate, create

Ultimately, banks can continue to digitally transform while also looking to digitally accelerate. In fact, the two go hand in hand; in order to reap the benefits and be able to consider platform co-creation and digital acceleration, banks need to transform their tech stacks from the core to have the capability and agility to think beyond the realms of their own core business and their own technology. Those that get it right by driving innovation from the core, are reimagining their business models for the digital age, tapping into new revenue streams and becoming more customer-centric are not only more relevant now but future proofed for digital acceleration of the future.

Continue Reading

Finance

Regulations, RegTech and CBDCs – Fintech’s Next Chapter 

Published

on

By

Teresa Cameron, Finance Director at Clear Junction 

 

Over the last decade, the UK has embraced the fintech revolution with open arms. The remarkable growth and innovation in recent years has transformed the way financial services are delivered and accessed. In the UK, fintech accounts for around half of venture capital in the UK, and as we race to meet consumer demand, we’re seeing the development of new services flood the market: from digital wallets to AI chatbots, biometrics and touch IDs.

London is recognised globally as a crucial hub for fintech innovation, yet with this great power comes great responsibility. Both the FTX and SVB collapses dented trust in fintech, and this has translated into a dip in venture capital investment in the industry, which declined globally by 30%.

2022 was called fintech’s year of reckoning, but 2023 stands as the year to rebuild and we need to recognise that regulation is not a scary word. Now is our chance to be part of the next evolution in fintech, that will solidify it as an accredited and stable industry. By leading the charge now, we can make sure we have a say on what the future of fintech will look like.

Sustainable practices = sustainable growth

The Financial Conduct Authority (FCA) is set to implement its Consumer Duty in the upcoming months. Whereas before, the FCA has broadly been reactive, this will be the first time that the FCA will be formally setting out regulation and will have a proactively structured programme.

One of the most important aspects is to make sure that financial services put the interests of their customers at the heart of their business operations. This means a higher standard of protection across the industry and providing consumers with transparent information, as well as making sure that staff are trained and held accountable.

This is a huge step to regain trust in the industry right now and help raise the bar in what we can offer consumers. Change begins from the inside and by closely working with regulators and adhering to their guidelines, fintechs in the UK can benefit from the increased trust and confidence in the digital currency ecosystem. This approach not only protects consumers and investors but also means that we can bolster the legitimacy and viability of digital currencies as an alternative to traditional financial systems.

Regtech Revolution

It’s estimated that globally $2trillion is laundered annually, and the threat of financial criminals continues to rise as they become more sophisticated and utilise new technology, either through payments, open banking, or crypto. This, twinned with new global regulations and increasing compliance costs, means the need for innovative solutions in the regtech industry has never been greater.

We’ve seen an explosion in AI and machine learning (ML) tech to help better protect customers, and they have completely transformed the regtech space. These technologies can be used to analyse vast amounts of data and identify patterns that may indicate fraudulent activities. The algorithms can detect anomalies, flag suspicious transactions, and continuously learn from new data to improve fraud detection capabilities over time. That’s not to say that its completely fool proof. Continuous monitoring, regular updates, and staying abreast of emerging fraud trends will also be crucial.

At the same time, as the regulatory landscape becomes more complex and we see new rules develop over time, this tech will help fintechs mitigate risk management practices and maintain compliance in an efficient and cost-effective manner.

CBDCs and decentralized finance 

Central bank digital currencies (CBDC) have been a hot topic of conversation, with pilot initiatives underway globally. Most recently the European Central Bank is currently said to start with proposed legislation in the next several weeks and here in the UK the Bank of England is also blueprinting plans for the ‘Britcoin.’

Digital currency backed by a central bank has been heralded to be a safe and stable means of payment and less volatile than crypto. However, some are concerned over privacy and anonymity surrounding a state-owned currency.

Tom Mutton, who is leading the Britcoin charge, has stated that the BoE never sought to make the digital pound anonymous, and that privacy will be a top priority. Under the Bank’s proposals, consumers would engage with the digital pound through private sector providers. With the increasing integration of digital currencies into mainstream operations, in the UK and abroad, both the government and financial institutions are showing growing interest in making sure there is a stable foundation of regulation as it develops.

Following regulations can pave the way for digital currency companies to tap into traditional banking services, which is crucial for their growth and overall success. Banks tend to be cautious about partnering with digital currency companies due to perceived risks associated with the industry. However, when these companies demonstrate compliance with regulations, it helps alleviate those concerns and makes banks more willing to collaborate.

We are at the beginning of a new age in the fintech space, and it’s an exciting place to be. We, as financial intuitions, have an opportunity to help write the next chapter. It is a long road to map out ahead, but we need to look for sustainable, long-term practices because, ultimately, that equals sustainable long-term growth, and fundamentally means survival for the industry.

Continue Reading

Magazine

Trending

Business15 hours ago

Enhancing cybersecurity in investment firms as new regulations come into force

Christian Scott, COO/CISO at Gotham Security, an Abacus Group Company   The alternative investment industry is a prime target for...

Technology17 hours ago

How to think like an attacker & why it might be critical to your security strategy

Kam Karaji, Global Head of Information Security for Bibby Financial Services, argues at DTX Manchester that the most successful way...

Business17 hours ago

Building a sustainable future – what’s on your agenda for 2023?

The most successful and progressive leaders are embracing ESG or Environmental, Social and Governance principles throughout their businesses, but how...

Banking17 hours ago

Digital Acceleration – the next buzzword in banking tech? Or a new era for the industry?

Ove Kreison, CTO at Tuum McKinsey’s latest report on banking found that traditional banks are spending a whopping 85% of their...

Business17 hours ago

One year until EMIR Refit: how can firms prepare? 

Leo Labeis, CEO at REGnosys, discusses everything that financial institutions need to know about EMIR Refit and how they can...

Business23 hours ago

In the Name of the Family! Firms with CEOs under clan culture influence are much more likely to be internationally focused

In an increasingly globalised world, it is incredibly rare that a firm can expect to grow in the long-term unless...

Finance23 hours ago

Regulations, RegTech and CBDCs – Fintech’s Next Chapter 

Teresa Cameron, Finance Director at Clear Junction    Over the last decade, the UK has embraced the fintech revolution with...

Business1 day ago

Gearing up for growth amid economic pressure: 10 top tips for maintaining control of IT costs

  By Dirk Martin, CEO and Founder of Serviceware   Three years on from the pandemic and economic pressure is...

News2 days ago

Find Your Tribe With Content Marketing

Ian is the CMO at Spotler Group   Seth Godin, a writer, speaker, marketing expert, and influencer, describes audiences as tribes,...

Finance2 days ago

The formula for success: delivering total experience in financial services

  Monica Hovsepian, Global Industry Strategist, OpenText   The tumult of the last few years has thrown many challenges at...

Finance2 days ago

How financial organisations can ensure their data is protected in a SaaS world 

Mark Molyneux, EMEA CTO at Cohesity   The rapid expansion of Software as a Service (SaaS) has changed how we...

Business2 days ago

How freelancers can support the flexible future of the workplace

By Charlotte Gregson, Country Head UK at Malt   The concept of the workplace is changing and not just in...

Banking3 days ago

Banking on legacy – The risks posed by ‘stone age’ banking infrastructure

By Andreas Wuchner, Angel Investor of Venari Security   Introduction If you consider the most significant motivating factors behind cyber-attacks...

Business3 days ago

Beyond the Plastic Era: How Virtual Payments and Digital Wallets are Changing the Way We Pay

Nick Holt, Senior Director Solutions Engineering at Marqeta   In 2017, debit cards overtook cash as the most frequently used...

News3 days ago

Mambu and Mia-FinTech announce collaboration to accelerate introduction of digital finance solutions

Mia-FinTech, the fintech startup that enables banking and financial institutions to evolve towards open finance, and Mambu, a leading cloud...

Finance4 days ago

GDPR – the benchmark for a global privacy framework

by Alasdair Anderson, VP EMEA, Protegrity On the 5th anniversary of GDPR, the regulation continues to be a game-changer, setting the...

Finance4 days ago

Why real-time data remains a top priority for treasurers

Real-time data is vital for treasury teams, and this will continue as currency markets remain volatile and other crises threaten....

DIGITAL REMITTANCE PROVIDERS FUEL INCREASE IN CROSS-BORDER MONEY TRANSFERS DIGITAL REMITTANCE PROVIDERS FUEL INCREASE IN CROSS-BORDER MONEY TRANSFERS
Finance4 days ago

Cross border payments: fact or friction?

Tom Scampion, CEO of Global Screening Services (GSS)   10 years ago, the fastest way to transfer money from country...

Business4 days ago

Compliance and customer experience: It’s not a trade-off

Tage Borg, CTO, Scrive Consumers today are used to smooth, instant transactions made in real time and free from the...

News4 days ago

Dubai Traders Summit 2023 concludes with great success

The Forex Traders Summit Dubai 2023 – Third Edition, a two-day event held on May 17-18, 2023, at The Ritz-Carlton,...

Trending