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360 communications: the key to alleviating exhaustion in the insurance industry

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Nick Delis, Senior VP of International and Strategic Business, Five9

 

Insurance companies are working around the clock to meet soaring demand, operating in a high-stakes, high-stress environment. With climate change increasing extreme weather and flooding, and unsolved car thefts above 30,000 in London last year alone, it’s no wonder emotions are running high. Now more than ever, personalised, empathetic interactions are a must-have to keep customers on side. That’s tricky when the cost of insurance is on the rise too – across both homes and motors.

Insurance companies must be agile if they want to keep pace in this environment. Times of crisis demand issue resolution that is both responsive and personable. It’s a fine balance that requires an integrated approach, harnessing technology to meet the customer where they are. By balancing advances in automation with human interaction, companies can differentiate between routine and sensitive queries. This balance not only alleviates pressure and frustration for agents amidst an influx of queries, but also enhances customer experience and minimises time spent on hold.

Leading with a personal touch

Put people first, and financial success will follow. Human interactions are foundational to success in any business, but are particularly vital to insurance companies, where customers view trust and safety as non-negotiables. In a crisis, a customer wants to reach a human as soon as possible. They don’t want to be left on hold, sorting through complicated automated options. So, where does artificial intelligence (AI) fit into the equation? It is about utilising that technology to power seamless interactions and get customers to the right person to deal with their enquiry.

Nick Delis

Intelligent Virtual Assistants (IVAs) cannot replace the empathy of human-to-human conversations, but they can resolve routine and administrative issues at speed. In doing so, they alleviate pressure from human agents, allowing them to spend time where they are needed most – interacting with customers.

AI can be a great delegator as well as a problem-solver. It can prioritise high-emotion, high-stress calls for human agents and defer simple enquiries to IVAs. During calls, agents can further utilise data to update their customers in real time. In this way, customers receive interactions that are both efficient and meaningful. Currently, only a quarter of businesses are gathering such data and acting on it, too. With 95% of customers valuing friendly employee interactions, insurers would be wise to take full advantage of the insights AI can provide to truly understand what is driving their customers.

Delivering enhanced responses with real-time data

With climate change an ever-more pressing issue and the recent announcement that global heating could rise to 2.7C, large-scale disruption caused by adverse weather will become even more frequent. Insurance companies need effective response strategies for times of emergency. Armed with real-time data insights, insurance companies can perceive the severity of the situation before dispatching staff and resources. Creating digital snapshots of these sensitive situations facilitates quick reaction-time when crises do occur, and ensures that interactions are triaged effectively.

Often, in these scenarios, agent pools become flooded. If they are not managed, customers are stuck on hold and the backlog of calls becomes insurmountable. A customer in crisis should not need to spend 45 minutes on hold and have the negativity and stress of their situation compounded. By feeding real-time data into comms, insurance companies can identify periods of high call demand and anticipate when and where staff will be needed. The benefits of automation are clear to see: it allows employees to dedicate their time more efficiently, rest-up when needed, and as a result, provide improved issue resolution in the long run.

A 360 approach to communications

An omnichannel approach to communications gives insurers the gift of flexibility. Customers can seek out help when they want it, where they want it. A 360 approach across all channels keeps lines of communication consistent and responsive. It is when customers are left in the dark that their trust in a company takes a hit. Meeting customers where they are, on their channel of choice, avoids such outcomes by increasing engagement, closing every loop of communication, and increasing customer satisfaction as a result.

Agent assist technology can play a big part in reducing customer frustration. Once an IVA has identified an urgent use case, it can verify customer identity before feeding contextual details through to a human agent. Customers don’t need to explain themselves multiple times. Instead, agents can read through interaction history in real time. Access to such data can be the difference between a good and bad interaction, particularly when dealing with complex and personal cases.

For insurance companies to avoid burnout in a frequently challenging climate, they need to start from a point of humanity. As the world rushes to meet challenging climate targets, and the economy remains volatile, insurers may look to facts and figures to stay afloat. In doing so, they risk forgetting the heart of their business – people and customers. AI, real-time data and 360 communications will be integral in making these meaningful connections with customers. Interactions made during difficult times will secure loyalty in years to come – no matter the challenges ahead.

Banking

Emerging technology will power long-term sustainability within the UK banking industry 

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By Peter-Jan Van De Venn, VP Global Digital Banking at Hexaware Mobiquity.

 

Sustainability has been a big focus for the banking industry in recent years, with the issue becoming increasingly important for consumers. It’s no wonder that sustainability has become baked into the purposes of almost every bank, from Natwest to HSBC.

However, the economic uncertainty of the last year has led to many banks putting it on the back burner. Challenging market conditions have forced financial institutions to change their priorities to concentrate on protecting the bottom line. Our research found there’s been a significant drop in the number of UK banks saying that sustainability remains a key business strategy. 12 months ago it was a major priority for 100 per cent of banks, but now that number has shrunk to 60 percent.

Whilst it’s understandable that banks are feeling the pressure at the moment, there’s a risk that they will miss out if they hit the pause button. From cost savings brought by innovative digital products and services, to improved brand reputation and increased profitability, there are a lot of longer-term benefits they could be failing to unlock. So how can they keep moving forward?

Losing momentum

Emerging technology holds the key to their success, with the power to disrupt current behaviours and promote a more sustainable culture. Banks are already aware of this, with 76 percent using digital transformation to drive sustainability, but a lack of leadership has made it difficult to build momentum in the last 12 months. Currently just over half (54 percent) of banks have tasked an executive at board level with overseeing sustainability – way down from 83% just 12 months ago.

This lack of board authority means banks are struggling to engage the entire organisation to move ahead with sustainable initiatives. As a result, almost two-thirds of banks are seeing progress slow, admitting they are not actively taking steps to foster more sustainable behaviours throughout the organisation. Those that have taken their foot off the gas need to find a way to move forward again.

No time for standing still

Banks know that technology can drive sustainable behaviour. For instance, many of them are already encouraging their workforce to work remotely, as a way of reducing travel. This has two benefits – not only does it cut the costs of running physical offices at full capacity, but also reduces the bank’s carbon footprint. There has never been a better time to invest in technology to drive more sustainable behaviours.

New digital products and services can also extend the benefits beyond employees to encompass the wider customer base. A fair number of banks are already investing to make this happen. More than a third (35 percent) of banking organisations are using Machine Learning (ML), Artificial Intelligence (AI), cloud and analytics to make digital services more easily accessible. Investment in these technologies will be critical as the number of physical bank branches continues to decrease, with figures from Which? showing this is taking place at a rate of 54 branch closures each month.

Hitting environmental and social responsibility goals

Emerging technologies can also help banks keep pace with tightening ESG rules and regulations. Banks are faced with demands for increasingly granular reporting and transparency on ESG – demanding a new approach. In line, 41% of them are developing data visualisation tools to improve stakeholder engagement and understanding of ESG risks and opportunities, while 37% are using machine learning and artificial intelligence to identify and track ESG risks and opportunities across a wide range of data sources.

More than one in three are also using the blockchain to improve transparency and traceability in supply chains, and implementing digital tools and platforms to collect, analyse, and report ESG data and metrics in a standardised and consistent manner. All these applications of emerging technology will put banks on track to address global environmental challenges and unlock a greener future.

Long-term sustainability

As the economic pressures hopefully start to subside, increasing numbers of banks will start investigating how they can use emerging technologies to provide engaging experiences and value-added services for customers, to drive greater revenue and efficiencies.

Whilst banks are right to focus on their revenue under difficult trading conditions, it’s important they don’t miss out on the long-term benefits that sustainability can bring. To capitalise on this, banks must keep pushing the boundaries and invest in emerging innovations to drive more sustainable banking behaviours, benefiting the planet and driving great digital experiences for customers.

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Banking

The Future of Banking: Streamlined Cash Management for ATMs

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Gaetano Ziri, Innovation Manager, Auriga

 

“Maintaining free access to cash for the community demands robust strategies to mitigate the escalating costs incurred by banks and ATM operators in handling cash. A pivotal step in this direction is modernising cash management systems to foster efficiency and reduce operational costs.

Back in 2018, a report by McKinsey underscored the urgent need to overhaul the largely manual and disjointed systems relied upon by nearly half the banks worldwide for forecasting cash requirements at branches and ATMs. Despite the decrease in cash usage noted by the European Central Bank, the cost of managing cash has not abated, primarily due to surging labour costs.

To reconcile the demand for free access to cash with the requisite cost reductions, banks are increasingly turning towards tech-driven solutions in cash management that elevate service levels while driving down expenses.

The Complex Landscape of ATM Network Management

Operating a vast ATM network can be a double-edged sword for banks, simultaneously offering customer convenience and engendering considerable challenges, including substantial cash handling, management, transit and security costs. Each ATM embodies a multifaceted operation involving numerous cash transfer operatives, necessitating a coordinated strategy to forestall costly inefficiencies.

The remedy is a holistic, data-centric approach to streamline the management of intricate ATM networks and counter the escalating costs associated with cash access. The merits of such an approach, grounded in continuous data collection and analysis across ATM networks, encompass:

  • Strategic Planning: Leveraging real-time data to craft bespoke strategies for individual branches or regions, assuring optimal cash flow management and averting superfluous cash loading orders.
  • Operational Transparency: Facilitating stakeholders with instantaneous access to accounting and operational data relating to cash supply chains, thereby enabling timely interventions and adaptations.
  • Enhanced Customer Experience: Minimising ATM downtimes to guarantee uninterrupted cash access to customers, enhancing their banking experience.

Innovations in Cash Management: A Closer Look

So, how does this revolutionary cash management technology function? The answer lies in a series of sophisticated features that employ cutting-edge predictive analytics, automation, and data-driven decision-making:

  • Predictive Analysis: Forward-thinking solutions predict cash necessities of distinct units, offering precise demand and cash flow projections by considering variables such as seasonal fluctuations, holidays, and daily usage trends.
  • Automation and Monitoring: Swapping manual processes or basic mathematical functions with modern software solutions for cash management ushers in real-time monitoring and efficient intervention planning, which can potentially diminish order management costs by a significant margin, whilst improving precision and operational fluidity.
  • Optimised Cash Transit Management: Utilising predictive analytics to strategically plan cash restocks, thereby reducing the likelihood of ATMs depleting their cash reserves and improving customer satisfaction.
  • Data-Driven Decision Making: Availing a comprehensive dashboard to generate timely reports and monitor critical metrics facilitates strategic decision-making grounded in accurate data, substantially reducing residual cash stock in ATMs.

As the financial landscape evolves, banks and financial institutions are impelled to adapt and innovate. Traditional cash management approaches are increasingly becoming outdated, paving the way for modern, data-driven solutions. These not only embody a commitment to technological advancement but also signify a strategic movement towards future readiness.

Embracing such technologies promises streamlined operations, substantial cost reductions, and a superior customer experience, setting a new standard in ATM network management.”

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