‘Investor and advisor Sharon Brown highlights the importance of access to drive business growth’
For many businesses, scaling up and sustaining growth often seems unachievable, even when the brand has a profitable product or service. Investor and advisor, Sharon Brown, principal of Amplify Equity Inc. has recently adopted a laser focus for helping businesses step-up to the next level by leveraging investor expertise, industry experience, networks, and connections to help them grow faster.
With a proven pedigree of over 197 successful and award-winning product and service launches, Sharon Brown is a tech entrepreneur, investor, advisor, and launch strategist who invests in the growth of businesses in the SaaS (software-as-a-service), AI, wearables, and physical product niches.
Having established a foothold as an expert in physical products, technology, and services, Sharon is now drawing on her extensive implementation experience to help companies and entrepreneurs with established businesses to fully realise the growth potential of their products and services.
Through her company Amplify Equity Inc., Sharon is putting even more resources into play to help businesses grow, and she’s leveraging her investor experience in picking high-potential products and services that can be shaped into market winners.
Sharon Brown commented: “For many businesses, the reality of having success and achieving growth depends solely on having the right connections at the right time to enable the reach needed that will generate incremental revenue. This is where any business wanting to get to the next level is ideally matched with an investor and growth advisor. Connections, access, network, and expertise (C.A.N.E.) can be the very difference between success or failure – These four levers can be tapped to achieve growth in exchange for equity.”
Sharon continued: “The benefit of an investor and advisor relationship doesn’t stop with cash flow; a good investor opens doors to opportunities beyond linear growth. It’s about recognising opportunities to reduce expenditures, opportunities to maximise marketing and sales strategies, and opportunities to develop in directions that will see the company dominate in other markets too.”
By expanding her investor reach through Amplify Equity Inc., Sharon has an edge in advising and investing in different businesses in the growth and scale stages. In doing so, she leverages her background engaging with and launching products and services across a broad range of industries — technology, consumer goods, finance, aerospace, food and nutrition, marketing, healthcare, recruitment, legal and more.
Sharon has developed an acute understanding of the primary challenges that entrepreneurs face when looking to scale-up. Combining this with a long history of successful launches means that as an investor, Sharon offers an unrivaled support system — integration, strategic implementation, portfolio management, business analysis, and launch expertise — for those businesses looking to realise their growth potential.
Investing in both the tech and non-tech arenas, Sharon Brown is always looking to connect with those growing companies and emerging brands seeking to expand their market positions through growth and acquisition.
TOP 5 LINKEDIN PROFILE OPTIMIZATION HACKS FOR ASPIRING BANKERS
According to Firmex, finance professionals cannot afford to be not on LinkedIn. A significant number of organizations acquire talent in the financial industry through LinkedIn.
Especially for aspiring professionals, your internet presence matters a lot as recruiters are most likely to search your name on the internet before making a decision about your application.
As an aspiring banker on a professional platform, you should consider changing the outlook of your profile, to garner the recruiter’s attention. Your profile is unlikely to get noticed if it is out-of-date and inaccurate.
Here’s how you can optimize your LinkedIn profile:
Here’s an example of a good headline for a banker:
“Aspiring Banker majored in finance specializing in forecasting and risk management best practices”.
Scrolling through most professional profiles for bankers on LinkedIn, these individuals pay little attention to the headline.
A well-optimized headline gives the recruiters reasons to click on a profile. Though you just have 120 characters to make it great and charm the recruiter.
You can include pointers on what you are trying to achieve as a banker, or include your major as a way of connecting the skills-gap. If you are an MBA degree holder, then you can reflect this on your headline along with the major.
Though here are a few things you should know about creating a headline:
- Be professional and avoid writing words like “superstar worker”, “top performer”, etc.
- Be discreet with your job search, don’t directly mention “looking for a job”, “unemployed”, etc.
- Research on other professional’s headlines with a network presence.
- Include the usage of strong adjectives/action verbs.
On LinkedIn, develop meaningful connections with professionals and recruiters. With little effort, you can significantly increase your number of connections.
However, having 5000+ connections is not valuable if they are irrelevant to your interests. Hence, keep your connections limited to professionals in the finance industry.
- Connect with individuals that are relevant in the finance industry and send a personalized message along with the connection request.
- You are most likely to get ignored if you mindlessly send out requests. Though LinkedIn advocates being active, you should derive an invitation strategy for effective network expansion.
- Message recruiters that are hiring professionals in the finance industry and ask them for advice on how you can further optimize your profile.
Your LinkedIn profile works as a digital resume. It should give an idea of a constructive career progression. Hence, LinkedIn profile optimization becomes quite important.
- Write points in a bullet form, don’t include long paragraphs.
- Mentioning your roles and responsibilities isn’t ideal. Construct the points in a way that showcase all your accomplishments & contributions.
- Add your projects separately; do not add them in the career highlights section.
As with any other search engine, recruiters are dependent on the algorithm to show them the best profile as per their searches. Based on a certain set of relevant keywords in your industry, recruiters will try to search for candidates on LinkedIn.
Here’s how you can use keywords to optimize your profile:
- Research: Thoroughly research the keywords that are of prime importance in the finance industry. Check the profiles of other professionals on LinkedIn and refer job postings to gain an understanding of how to sprinkle these keywords in your profile.
- Section: Utilize each section efficiently of your LinkedIn profile to showcase your contributions and achievements. Don’t just stuff your profile with contextual keywords. In the end, your profile should foremost be easily readable.
- Industry and Skills: Update the industry in your profile and include all the skills you are familiar with. Further, you can even include skills that you are not familiar with. Let’s say you need to include “Budget Forecasting” in your profile and you have not had any real-life experience with it. You may write it as “Interested in gaining experience in budget forecasting”.
Skills & Recommendations
Recruiters look for professionals who can deliver, hence your profile should include the skills that are highly relevant to your targeted profile. Though in the banking industry recruiters search for general skills as well. So, make sure your profile is a match for both.
Further, just listing your expertise is not going to be enough. Get your mentors, employers, etc. to write you a stellar recommendation. If you provide credibility for your skills then it can do wonders for you.
- Just as the headline of your profile, your picture is equally important. Make sure you use a professional-looking photograph.
- Continue to engage with your connections through comments and professional messaging.
As you are a banking professional, your profile is probably going to end up looking like all about your core competencies, However, it is important to include a few pointers about your hobbies that describe your personality as well.
HOW MILLENNIALS CAN GET AHEAD WITH THEIR MONEY
Granville Turner, Director at company formation specialists, Turner Little.
Millennials are often painted as globe-trotting creatures that spend more money on avocadoes than their future. But that can’t be further from the truth. Millennials tend to be good savers, at least compared to other generations. Industry data shows that more than 70% of millennials have started putting money away for retirement and beyond.
“Millennials still struggle with investing. Often because they feel they don’t know enough about the market, but it’s never too late to invest in your understanding. It’s a great way to make your finances work harder for you,” says Granville Turner, Director at company formation specialists, Turner Little.
Here are some things you can start doing now, or preparing for, to set yourself up for a future of learning and investing:
The most apparent advantage millennials have over older generations is the luxury of time. Whilst everyone can weigh up the risks and rewards of investing, you’re particularly well-placed to see a solid return on your investments.
When you invest money for longer, you can become less phased by the ups and downs and be able to view inevitable declines as opportunity instead. It’s better to look at yearly or even longer figures for a more accurate reflection of performance.
Put your money to work
Money that sits in a savings account, uninvested, is almost certain to lose value over time due to inflation, or a creeping higher cost of goods and services. If your money is growing or earning you a return, it’s going to help you reach your financial goals faster.
Many millennials believe you need to have a serious amount of money to start investing. But in reality, even small contributions can build over time. The important thing is to start early, and make it a habit.
If you’re ready to start having the right conversations about the future of your finances, get in touch with us today. With years of knowledge and expertise, we’ll be able to assist with any enquiries, no matter how complex.
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