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What embedded finance means for online retailers

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Although the term ‘embedded finance’ (meaning the embedding of financial services into digital products) may be new to many, it is not a particularly new concept. Especially not to online retail. Ever since the e-commerce boom of the late 90s, people have been making payments via websites and platforms. It might be far from the frictionless user experience you get today, but undeniably it was still embedded finance

Fast forward to the launch of the App Store in 2007. Almost as soon as people had apps on their phones, they were making payments on them. None of this was a surprise. The finance and retail industries have always had a relationship. Many major retailers have offered some form of credit – or even their own credit card – for decades. For most retailers, the cost of building their own financial infrastructure has always been out of reach. Digitalising that infrastructure didn’t change that.

But, their relationship has come a long way. According to one study, across the UK, Germany and Belgium, 75% of retailers are using embedded finance to offer credit cards, ‘Buy Now, Pay Later’ (BNPL) schemes and loyalty incentives, while 56% are planning to introduce further financial services in the near future.

The pandemic has accelerated this immensely. Across Western Europe, e-commerce sales grew by almost 30% from 2019 to 2020 as the percentage of consumers shopping online rocketed from 60% to 96%. In the UK alone, 85,000 businesses launched online stores or joined online marketplaces for the first time.

This, in turn, saw a huge increase in the uptake of embedded finance options, with BNPL one of the biggest benefactors. In 2021, Swedish payments provider Mollie saw a 51% increase in BNPL while BNPL behemoth Klarna became Europe’s most valuable start-up.

There are three main reasons embedded finance is so popular among online retailers. First, thanks to APIs, installing one of these options at checkout is now quick and cost effective. Second, it’s proven to increase engagement. And thirdly, there is clearly a huge appetite and thus, the market is growing fast. 69% of millennial shoppers are more likely to shop if BNPL is available and it’s predicted digital wallets will account for 51% of e-commerce payments by 2024.

However, the opportunity goes far beyond this. The next era of embedded finance will be all about offering consumers a vast range of personalised financial services. Moving beyond just BNPL and payments and into insurance, wealth management and even banking itself. Plus, these services won’t just be offered at the point of sale but exactly at the point of need.

Andreessen Horowitz’s Angela Strange famously said “every company will be a fintech”. She was right. Embedded finance is predicted to be worth $3.5tn by 2030, with retail set to make up almost half of that.

However, up until recently, fully making the most of embedded finance was still harder than it needs to be.

 

Excellent products, clashing APIs

Don’t get me wrong, embedding financial products is still far quicker, easier and more cost effective than building anything from scratch.

The problem? All of these products have different APIs. Even among similar products. Integrating with one financial service provider is quick and cost effective. However, finding and partnering with multiple providers is not.

A good way to think about it is how your laptop, phone, tablet, router, headphones and sound system all have entirely different charging ports. Buying one charging cable is fine. Buying multiple charging cables – less so. The solution? A multi-adapter. Or an embedded finance aggregator. Aggregators partner with a number of fintechs to build vast ecosystems of financial products. These then become available with one integration.

Aggregators are essentially a multi-adapter for embedded financial services. With just one integration, online retailers can gain access to as many of these services as they and their customers need.

 

So much more than just BNPL

With one integration, online retailers from any sector can gain access to new financial products to offer their customers including business loans, cards, virtual accounts, cross border payments, foreign exchange and more.

Online retailers can essentially become a one-stop-shop for financial services, allowing their customers to conduct all of their financial business on their site and platform. These can be products that enhance their current offering but they can also be entirely new products and revenue streams.

If they choose, online retailers can even become banks themselves – something modern consumers have an appetite for. According to one report from Cornerstone Advisors, most consumers under the age of 55 would be willing to open a bank account with non-banking providers like Amazon, Google, Starbucks and Uber.

As embedded finance expert Simon Torrance says: “It’s a way for all kinds of companies in all kinds of sectors to hook into people’s everyday activities, create new relationships with their customers, and help businesses think differently about their space in the world.”

 

Multiple benefits for online retailers

By offering their customers additional financial services, online retailers are able to open proven new revenue streams. There are a number of ways this can happen, including commission from the providers, the charging of fees for additional services or specialist accounts or earning on interchange.

Furthermore, by creating their own ecosystems of financial services, online retailers can increase retention and engagement. Research from Accenture and with open banking platform Plaid, found 87.5% of non-financial companies that have begun to offer financial solutions had increased engagement levels, while 85% said they’d attracted new customers.

By offering personalised services at the point of need, retailers tend to see an increase in sales too. According to one report by Gartner, organisations that invest in personalisation, typically outsell competition by 30%.

Now, thanks to embedded finance, online retailers can create new and improved, seamless customer experiences with one integration. By offering customers genuine, personalised services at the point of need, they are able to help them better manage their finances, protect themselves and their families, grow their business and improve their all round financial wellness.

The big question is which online retailers will move first and thrive in this new era.

Business

Unlocking the Power of Data: Revolutionising Business Success in the Financial Services Sector

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By

Suki Dhuphar, Head of EMEA, Tamr

 

The financial services (FS) sector operates within an immensely data-abundant landscape. But it’s well-known that many organisations in the sector struggle to make data-driven decisions because they lack access to the right data to make decisions at the right time.

As the sector strives for a data-driven approach, companies focus on democratising data, granting non-technical users the ability to work with and leverage data for informed decision-making. However, dirty data, riddled with errors and inconsistencies, can lead to flawed analytics and decision-making. Siloed data across departments like Marketing, Sales, Operations, or R&D exacerbates this issue. Breaking down these barriers is essential for effective data democratisation and achieving accurate insights for decision-making.

An antidote to dirty, disconnected data

Overcoming the challenges presented by dirty, disconnected data is not a new problem. But, there are new solutions – such as shifting strategies to focus on data products – which are proven to deliver great results. But, what is a data product?

Data products are high-quality, accessible datasets that organisations use to solve business challenges. Data products are comprehensive, clean, and continuously updated. They make data tangible to serve specific purposes defined by consumers and provide value because they are easy to find and use. For example, an investment firm can benefit from data products to gain insights into market trends and attract more capital. These offer a scalable solution for connecting alternative data sources, providing accurate and continuously updated views of portfolio companies. Using machine learning (ML) based technology enables the data product to adapt to new data sources, giving a firm’s partners confidence in their investment decisions.

Suki Dhuphar

But, before companies can reap the benefits of data products, the development of a robust data product strategy is a must.

Where to begin?

Prior to embarking on a data product strategy, it is imperative to establish clear-cut objectives that align with your organisation’s overarching business goals. Taking an incremental approach enables you to make a real impact against a specific objective – such as streamlining operations to enhance cost efficiency or reshaping business portfolios to drive growth – by starting with a more manageable goal and then building upon it as the use case is proved. For companies that find themselves uncertain about where to begin their move to data products, tackling your customer data is a good place to start for some quick wins to increase the success of the customer experience programmes.

Getting a good grasp on data

Once an objective is in place, it’s time for an organisation to assess its capabilities for executing the data product strategy. To do this, you need to dig into the nitty-gritty details like where the data is, how accurate and complete it is, how often it gets updated, and how well it’s integrated across different departments. This will give a solid grasp of the actual quality of the data and help allocate resources more efficiently. At this stage, you should also think about which stakeholders from across the business from leadership to IT will need to be involved in the process and how.

Once that’s covered, you can start putting together a skilled team and assigning responsibilities to kick-off the creation and management of a comprehensive data platform that spans all relevant departments. This process also helps spot any gaps early on, so you can focus on targeted initiatives.

Identifying the problem you will solve

Now let’s move on to the next step in our data product strategy. Here we need to identify a specific problem or challenge that is commonly faced in your organisation. It’s likely that leaders in different departments, like R&D or procurement, encounter obstacles that hinder their objectives that could be overcome with better insight and information. By defining a clear use case, you will build a real solution to a challenge they are facing rather than a data product for the sake of having data. This will be an impactful case study for your entire organisation to understand the potential benefits of data products and increase appetite for future projects.

Getting buy-in from the business

Once you have identified the problem you want to solve, you need to secure the funding, support, and resources to move the project ahead. To do that, you must present a practical roadmap that shows how you will quickly deliver value. You should also showcase how to improve it over time once the initial use case is proven.

The plan should map how you will measure success effectively with specific indicators (such as KPIs) that are closely tied to business goals. These indicators will give you a benchmark of what success looks like so you can clearly show when you’ve delivered it.

Getting the most out of your data product

Once you’ve got the green light – and the funds – it’s time to put your plan into action by creating a basic version of your data product, also known as a minimum viable data product (MVDP). By starting small and gradually enhancing with each new release you are putting yourself in the best stead to encourage adoption and also (coming back to our iterative approach) help you secure more resources and funding down the line.

To make the most of your data product, it’s essential to tap into the knowledge and experience of business partners as they know how to make the most of the data product and integrate it into existing workflows. Additionally, collecting feedback and using it to improve future releases will bring even more value to end users in the business and, in turn, your customers.

Unlocking the power of data (products)

It’s crucial for companies in FS to make the most of the huge amount of data they have at their disposal. It simply doesn’t make sense to leave this data tapped and not use it to solve real challenges for end users in the business and, in turn, improve the customer experience! By adopting effective strategies for data products, FS organisations can start to maximise the incredible value of their data.

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Business

Making the Maths Work: Addressing Inflation Challenges through Measuring and Managing Risk

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By

Matt Clementson, Head of Enterprise UK&I

Persistent inflation is highly troublesome for every business – with or without a recession. In addition to causing unexpected expenses, it complicates decision-making around stabilising wages, setting product prices, and investing in new areas for growth. Meanwhile, stock and bond prices plummet when alarming inflation data arrives and interest rates increase. It’s time to run leaner, making the reassessment of the strategic objectives highly urgent.

With a seat in the boardroom, CFOs can guide thoughtful discussions covering everything from procurement, resource allocation, and manufacturing to the alignment of business purpose with operational tactics and goals. CFOs must also rethink how their business measure and mitigate risk. Understanding the business’ vulnerability, they can add considerable value to their business by identifying risks early and making organisations accountable for mitigating them.

When the economy becomes uncomfortable, the mathematics behind business operations no longer work seamlessly. During more comfortable times businesses have the luxury to accept some degree of inefficiency and low productivity – but in times like these that’s no longer the case.

So now it’s more important that ever for CFOs to use the right tools and technology to manage and mitigate risk and build business resilience.

Enhancing visibility to measure and manage risk:

To navigate through periods of high inflation, CFOs need technologies that provide comprehensive visibility, and enable informed decision-making, in order to optimising cash flow, minimise     costs and manage risk in a transparent and efficient way.

1. Simplify confusing processes to gain moments of clarity

Effective risk management starts with integrating data from various sources within the organisation. By consolidating data from finance, operations, procurement, and sales, CFOs can gain a holistic view of the business landscape. This integration enables them to identify potential risks associated with inflation, such as rising costs, supply chain disruptions, or changes in customer demand patterns. With access to comprehensive and real-time data, CFOs can make informed decisions that mitigate the impact of inflation on the organisation.

A good first step is to unify travel, expense, and invoice solutions, so that finance teams can integrate and streamline operations and scale spend processes without adding additional resources.

2. Make spending decisions with data-driven accuracy

Once data is integrated, CFOs can leverage advanced analytics techniques to identify patterns, trends, and potential risks. Predictive analytics can help identify inflationary pressures, allowing businesses to proactively adjust pricing strategies or negotiate favourable terms with suppliers. Additionally, scenario modelling can simulate the impact of different inflation rates on the organisation’s financials, enabling CFOs to devise appropriate strategies for managing risk. By harnessing the power of analytics, CFOs can navigate inflation challenges with greater confidence and precision.

3.Driving business agility through automation

Facing a myriad of disruptors, companies in every industry are making strategic decisions aimed at remaining competitive in the market and with their people. Digitisation, standardisation, and automation will be critical as businesses focus on solving problems for their customers in innovative, lasting ways

AI technologies, such as machine learning algorithms, can analyse vast amounts of data to uncover hidden insights and patterns. And with automated, customisable controls, CFOs can keep their firm agile – re-adjusting spend controls to match the corporate travel and expense (T&E) policy whenever their business needs to adapt or pivot. Only then will spending insights allow them to review how policies impact business performance and continue to optimise cash management.

Making the maths work

In a business environment plagued by persistent inflation, CFOs play a crucial role in addressing the associated challenges. By rethinking how their organisations measure and manage risk, CFOs can enhance their decision-making capabilities and add significant value. The integration of data, advanced analytics, and AI technologies enables CFOs to build resilience, standardise processes, ensure compliance, and deliver insights to the entire enterprise. By making the maths work in the face of inflation, businesses can navigate uncertain economic times with confidence and stay on the path of sustainable growth.

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