The beauty industry has consistently proven to be one of the most lucrative industries in the world. According to a 2019 report, the global beauty industry was worth approximately 532 billion U.S. dollars, and it’s expected to increase within the next few years. So, if you’re thinking about starting a beauty business but don’t know where to begin, we’ve got you covered. Here’s a comprehensive list of the most profitable beauty businesses to get into, packed with tips and insights to help you succeed.
Reasons to be in the industry
The first port of call might be to decide what services you might want to provide. Think hairdressing, and beauty treatments, including facials, face lifting treatments, or massages, whereas some niches are more popular than others. Eyebrow treatments, nail treatments, and lash treatments are among the most popular services in the industry. People always need these services, and they will never go out of fashion. Also, it’s always good to keep in mind trends that could take off, such as crystal healing, ear piercing, or singing bowls therapy.
Eyebrow treatments
Eyebrow treatments are incredibly popular, and they are a great way to add value to your beauty business. You can offer a variety of treatments, including brow shaping or tinting, microblading, or laminating. These particular services are excellent for people who want to achieve a polished look, especially for those who might not have a lot of time or experience with doing their brows.
Nail treatments
Nail care is also one of the most popular beauty services out there, and it’s not hard to see why. From a classic manicure to a bold and dramatic acrylic nail set or sculpted gels, nail services have come a long way. The ongoing and ever-changing trends for acrylic nail sets deem it to be a highly profitable business right now, and people can’t seem to get enough of them. Be sure to take a nail tech course to learn how to properly prepare the nail bed and apply an acrylic base and toppings that could last. Another way of keeping your nails nice and healthy is trying out biab (builder in a bottle), which strengthens the nails and gives a natural look at the same time.
Lash treatments
Lash extensions have also been gaining major popularity in recent years. They are an excellent way to enhance one’s natural lashes, and it instantly adds a touch of glamour to any look. You can offer LVL (length, volume, and lift) lash treatments, semi-permanent extensions, or lash fills. Lash lifts have also been a fantastic breakthrough, especially for those who cannot tolerate eyelash glue. Customers love it because it offers the client a natural-looking lift lasting up to 6 weeks.
As you can see, the beauty industry has many lucrative opportunities. Once you identify your unique services, you can also take into consideration the option of mobile and/or home services to make you more flexible and available to customers. Keep in mind that you have to be passionate about what you do and be willing to work hard. Remember to research the market, know your target audience, and, most importantly, be the best in the game. Don’t forget; the beauty business is not only about outward beauty but a transformation of self-esteem and inner beauty that can positively impact your customers.
