MEETIC GROUP BECOMES ONE OF THE FIRST EUROPEAN MERCHANTS TO LAUNCH 3D SECURE 2.0

The first transactions authenticated by the new 3D Secure 2.0 protocol are currently being tested by Meetic Group with the help of the payment platform Adyen.

Meetic Group becomes compliant ahead of September 2019 deadline

Meetic Group, the parent company behind Match.com and the leader in online dating in Europe, has become one of the first businesses to authenticate online transactions using the new 3D Secure 2 protocol. The solution is being provided by Adyen, Meetic Group’s payment provider since 2017, as the first payments provider to offer the 3D Secure 2.0 solution to businesses.

Meetic Group at the forefront of innovation

Meetic Group is known for using innovation to deliver services to its customers. The new 3D Secure 2.0 payment authentication is currently being tested on transactions made in a number of countries across Europe.

As the successor to 3D Secure, this new generation protocol responds to consumer habits with increased optimisation of the mobile payment process, something lacking in the previous system. As of today, some of the users of Meetic Group’s subsidiary businesses will benefit from a more seamless and secure online purchasing experience.

For the European leader in online dating, it is also an opportunity to take a step ahead of the market, in terms of compliance as well as security and ease of use for its members.

Adoption of 3D Secure 2.0: the countdown has started

Following the adoption of PSD2 Payment Services Directive and the requirement for merchants to implement more secure authentication protocols, businesses have until September this year to ensure they are compliant with the regulations. From 2020, 3D Secure 2.0 will be deployed worldwide and most banks plan to remove the old protocol by the end of 2020.

“It is fundamental that we meet the requirements of the PSD2. In addition to the regulatory aspect, this evolution allows us to improve a key contact point of our customer journey and to strengthen our efforts to protect against fraud. We also hope for an increase in authorisation rates. Thanks to Adyen, we are well ahead of the market, allowing us to guarantee our users optimal online transactions when 3D Secure 2 is mandatory, “said Aude Kuznik, Payment Manager Meetic Group.

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