Top 10
WHY THE WORLD OF INSURANCE NEEDS AUTOMATION
Published
4 years agoon
By
admin
Josh Ayres, head of emerging technologies, IPI
A big challenge for the insurance sector is maintaining customer
loyalty. With competition fierce, the key to market differentiation often lies
in the experience customers have with a brand. As the mouth piece of an
insurer, the contact centre – the go-to place for claims, complaints, renewals
and cancellations – should be a focal point in the bid to improve customer
service.
In order to keep customers happy and loyal, insurance contact centres should look to adopt technological advancements such as automation which are revolutionising the service being offered to customers in the insurance sector. The likes of chatbots and other automated tools will not only speed the customer’s journey to an efficient resolution, but this technology will also improve the employee experience. Since happy agents make happy customers, it would be unwise not to seize the opportunity that automated technology presents.
Fear not the chatbot
Whilst there are some fears that automation could jeopardise jobs, adopting new technology is actually one of the best ways in which insurers can improve both the customer and employee experience.
Automated technology in the insurance sector is already seeing widespread adoption. With a distinct rise in the volume of emails received, it’s estimated that 94% of insurance providers will enable an online chatbot by 2020, up from 44% in 2018. By speaking with a chatbot on the insurer’s website, customers can update their address, for example, without having to pick up the phone, and even if they do, AI tools can guide them through the easy parts of the call.
These automated tools are also able to take on some of the contact centre agent’s workload by completing the more mundane tasks, such as updating contact details. Not only does this reduce the overall call handling time – a key metric in the contact centre – but it also frees up the agent who will have more time to spend with the customer on the more complex matters.
Having their journey simplified and more efficiently dealt with will not only ensure a happy customer, but also reinforces their loyalty, a key marker of success in the insurance sector.
Better customer service
The customer experience is the top priority in the world of insurance, especially when a customer is calling regarding a claim. If the customer has been in a car accident, or there’s been some damage to their home, for example, chances are that emotions will be running high. In these situations, the response of the agent in the insurer’s contact centre is critical not just in dealing with the customer’s immediate concern, but also can influence that customer’s future loyalty.
Dealing with calls efficiently and resolving problems effectively the first time around should be the main goal of insurance call centre agents. In fact research has shown that customers don’t like to be kept waiting on the phone, and 76% of consumers admit that they are likely to switch brands due to a bad customer experience.
By
allowing the agent more time to interact with the customer on complicated
matters, staff are encouraged to provide a better, more personalised customer
experience, especially if they are rewarded for their efforts. Customers will
appreciate this attention to detail and will feel like they are really being
heard, rather than being pawned off to a robot.
By improving customer service on intricate matters, combined with a shorter
wait time thanks to the bots, insurers develop a good reputation amongst
customers, encouraging loyalty in an increasingly competitive marketplace.
Happier agents
The customer experience is, however, no longer the only important factor to consider. The employee experience is another facet of the industry that automated technology can help improve.
Keeping up morale and productivity can be tough and employee engagement has become a top priority for contact centres. In an effort to boost the mood, some insurance providers are trialling a four-day working week with no loss of pay for its staff in an effort to improve productivity, staff wellbeing and, as a result, the customer experience.
Introducing automated technology can also help achieve these goals. Speech analytics is a tool that can be especially beneficial to lightening an insurance agent’s workload. Voice recognition software and speech analytics are capable of unearthing useful information that might not have been spotted at first sight – particularly beneficial when dealing with insurance claims. For example, thousands of hours of call recordings can be analysed in seconds, with metrics such as phrases, anomalies and errors identified instantly. In short, speech analytics can help improve the employee experience by doing everything from reducing stress on agents and improving their job satisfaction, to highlighting the strongest performing agents and increasing employee retention rates.
Whilst automation technology can be used – and is being used – to support and improve the customer experience in insurance, it can also help achieve a more well-rounded contact centre. The employees are one of the most crucial aspects of the insurance contact centre, especially in delivering that all-important world-class customer experience to a customer calling with a claim or complaint. Helping employees with technology such as speech analytics that makes their job easier and more satisfying will not only make for an overall improvement in the working environment and office culture, but will also ensure that they can deliver on the customer front to keep customers loyal to their insurance provider.
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Banking
Digital Acceleration – the next buzzword in banking tech? Or a new era for the industry?
Published
18 hours agoon
June 2, 2023By
admin
Ove Kreison, CTO at Tuum
McKinsey’s latest report on banking found that traditional banks are spending a whopping 85% of their tech budgets on maintaining legacy solutions, with just 15% going towards building anything new for customers.
‘Digital transformation’ has been the buzzword in banking technology for years, but the figures suggest there’s still a lot of ‘transforming’ left to be desired. Now we’re beginning to see the term ‘digital acceleration’ come to the fore, what does that mean for the state of banking technology? What is the difference between acceleration and transformation, and what should banks and other financial services players do to remain competitive?
Digital transformation – the second machine age which has taken an age!
The idea of ‘digital transformation’ didn’t come out of the blue. Banking – like most other industries post-WW2 – has been experiencing the ‘second machine age’ for decades, exploring how technology can digitize processes and services to make cost, operational and organisational efficiencies. All the while, this process has also made it far easier for companies to be more competitive with new digital products that are slicker, quicker and more user-friendly.
Banks have benefited from wherever they have had digital transformation to date – but it is the digital transformation of core technology stacks that is having the most impact and making banks realise operational efficiencies while making them nimbler to adapt to changing customer needs and remain relevant and competitive in a highly disrupted market. Digital transformation to the core gives banks the ability to launch new offerings to market quicker, renovate and modernize business models, leverage and analyse data from multiple systems taking innovation of the more exciting front-end and customer centric offerings to the next level. Faster speed to market, highly personalised offerings, more agile, more scalable.
Success and progress to date, however, has been slow. Traditional banks especially are lumbered with highly complex and costly core technology stacks. Digital transformation and upgrading these core stacks still remains a priority, but the next wave of digital acceleration is now an urgent priority on the c-suite agenda to ensure banks compete and survive in a rapidly evolving industry.
Digital Acceleration vs Digital Transformation
Digital transformation at its core takes the existing ways companies have run their business and applies new technologies to digitize them – for example, taking a paper-based application process and making it online.
Digital acceleration is different. Here, digital becomes the very core of the business model, creating further new digital processes. It gives the power to not just make existing processes digital but to reimagine how those processes impact and improve the business. Some of the most forward-thinking banks are already doing this. BBVA, the second biggest bank in Spain, is actively and openly seeking to become a software company in the future and has digital at the heart of its offering. It embraced open innovation and new technologies to better serve its customers – for example, it launched an app-based money transfer offering, Tuyyo, in 2017. It’s also exploring how technologies like blockchain can be used to transform fundamental banking services such as loan origination, with the aim of improving the way it runs its businesses.
Co-Value Creation – Going it Alone isn’t an Option
A core facet of digital acceleration – especially in a highly mature and saturated market like banking – will be how banks, fintechs, enterprises and others collaborate to mobilise these more diverse capabilities and expertise, bringing mutual benefits to all parties.
The pace of technological change is so hypercompetitive to the point now where organisations cannot always sustain their competitive advantage or ‘do it all’. Constantly updating your offering to maintain market share and react to new demands has become a necessity for banks, but it is exhausting. More and more banks and FS providers are realising that the strategic resources and capabilities needed to deliver these innovative services lie outside of their business, and given the fast pace of change, developing everything in-house is unrealistic given the skills gap, time and cost constraints. Moreover, tech advances around integration and APIs mean collaborating with third-party experts has never been easier or more effective to bring capabilities that, combined with their own core offerings and customer data, provide an important competitive advantage and valuable proposition for customers.
One brilliant example of this is ING. Recognising the struggles associated with traditionally manual and paper-intensive trade finance processes, it launched a blockchain-based commodities financing platfrom Komgo in 2018 with a consortium of other banks and corporates like Société Général, Citi, and Mercuria. In an age of hypercompetition – mutually beneficial collaboration is the answer.
Transform, accelerate, create
Ultimately, banks can continue to digitally transform while also looking to digitally accelerate. In fact, the two go hand in hand; in order to reap the benefits and be able to consider platform co-creation and digital acceleration, banks need to transform their tech stacks from the core to have the capability and agility to think beyond the realms of their own core business and their own technology. Those that get it right by driving innovation from the core, are reimagining their business models for the digital age, tapping into new revenue streams and becoming more customer-centric are not only more relevant now but future proofed for digital acceleration of the future.
Finance
Regulations, RegTech and CBDCs – Fintech’s Next Chapter
Published
23 hours agoon
June 2, 2023By
admin
Teresa Cameron, Finance Director at Clear Junction
Over the last decade, the UK has embraced the fintech revolution with open arms. The remarkable growth and innovation in recent years has transformed the way financial services are delivered and accessed. In the UK, fintech accounts for around half of venture capital in the UK, and as we race to meet consumer demand, we’re seeing the development of new services flood the market: from digital wallets to AI chatbots, biometrics and touch IDs.
London is recognised globally as a crucial hub for fintech innovation, yet with this great power comes great responsibility. Both the FTX and SVB collapses dented trust in fintech, and this has translated into a dip in venture capital investment in the industry, which declined globally by 30%.
2022 was called fintech’s year of reckoning, but 2023 stands as the year to rebuild and we need to recognise that regulation is not a scary word. Now is our chance to be part of the next evolution in fintech, that will solidify it as an accredited and stable industry. By leading the charge now, we can make sure we have a say on what the future of fintech will look like.
Sustainable practices = sustainable growth
The Financial Conduct Authority (FCA) is set to implement its Consumer Duty in the upcoming months. Whereas before, the FCA has broadly been reactive, this will be the first time that the FCA will be formally setting out regulation and will have a proactively structured programme.
One of the most important aspects is to make sure that financial services put the interests of their customers at the heart of their business operations. This means a higher standard of protection across the industry and providing consumers with transparent information, as well as making sure that staff are trained and held accountable.
This is a huge step to regain trust in the industry right now and help raise the bar in what we can offer consumers. Change begins from the inside and by closely working with regulators and adhering to their guidelines, fintechs in the UK can benefit from the increased trust and confidence in the digital currency ecosystem. This approach not only protects consumers and investors but also means that we can bolster the legitimacy and viability of digital currencies as an alternative to traditional financial systems.
Regtech Revolution
It’s estimated that globally $2trillion is laundered annually, and the threat of financial criminals continues to rise as they become more sophisticated and utilise new technology, either through payments, open banking, or crypto. This, twinned with new global regulations and increasing compliance costs, means the need for innovative solutions in the regtech industry has never been greater.
We’ve seen an explosion in AI and machine learning (ML) tech to help better protect customers, and they have completely transformed the regtech space. These technologies can be used to analyse vast amounts of data and identify patterns that may indicate fraudulent activities. The algorithms can detect anomalies, flag suspicious transactions, and continuously learn from new data to improve fraud detection capabilities over time. That’s not to say that its completely fool proof. Continuous monitoring, regular updates, and staying abreast of emerging fraud trends will also be crucial.
At the same time, as the regulatory landscape becomes more complex and we see new rules develop over time, this tech will help fintechs mitigate risk management practices and maintain compliance in an efficient and cost-effective manner.
CBDCs and decentralized finance
Central bank digital currencies (CBDC) have been a hot topic of conversation, with pilot initiatives underway globally. Most recently the European Central Bank is currently said to start with proposed legislation in the next several weeks and here in the UK the Bank of England is also blueprinting plans for the ‘Britcoin.’
Digital currency backed by a central bank has been heralded to be a safe and stable means of payment and less volatile than crypto. However, some are concerned over privacy and anonymity surrounding a state-owned currency.
Tom Mutton, who is leading the Britcoin charge, has stated that the BoE never sought to make the digital pound anonymous, and that privacy will be a top priority. Under the Bank’s proposals, consumers would engage with the digital pound through private sector providers. With the increasing integration of digital currencies into mainstream operations, in the UK and abroad, both the government and financial institutions are showing growing interest in making sure there is a stable foundation of regulation as it develops.
Following regulations can pave the way for digital currency companies to tap into traditional banking services, which is crucial for their growth and overall success. Banks tend to be cautious about partnering with digital currency companies due to perceived risks associated with the industry. However, when these companies demonstrate compliance with regulations, it helps alleviate those concerns and makes banks more willing to collaborate.
We are at the beginning of a new age in the fintech space, and it’s an exciting place to be. We, as financial intuitions, have an opportunity to help write the next chapter. It is a long road to map out ahead, but we need to look for sustainable, long-term practices because, ultimately, that equals sustainable long-term growth, and fundamentally means survival for the industry.
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