The company’s expanded authentication offering optimizes authorization, security, and end revenue

Adyen (AMS: ADYEN), the global financial technology platform of choice for leading businesses, announces that it has further advanced its digital authentication solution, with ongoing pilots realizing a conversion uplift of up to 7%. Engineered to optimize authorization and therefore end revenue, the company’s expanded capabilities include Delegated Authentication, Data-Only, and Trusted Beneficiaries functionalities. By turning regulatory challenges into opportunities, Adyen’s authentication ecosystem combines security and seamless checkout experiences to drive growth for digital businesses.

“Adyen continues to expand the capabilities of our single platform,” says Trevor Nies, Global Head of Digital Strategy at Adyen. “Our recent authentication innovations show how we’re continuously finding new avenues to help our digital customers grow. As a partner, we identify opportunities to address and simplify regulatory challenges on behalf of global businesses. Our Delegated Authentication, Data-Only, and Trusted Beneficiaries functionalities are the latest ways we are embodying this mindset of turning complexity into conversion, which greatly reduces friction for our customers.”

In regions where Strong Customer Authentication (SCA) is required , Adyen has implemented its Delegated Authentication technology as an additional option to streamline authentication while remaining compliant. While many digital authentication flows are full of friction including redirects, Delegated Authentication allows Adyen to fully authenticate the consumer on behalf of the issuer, providing a streamlined cardholder experience while remaining within the merchant checkout page. To maintain the highest security standards while providing ease of use, Delegated Authentication enables shoppers to utilize two-factor authentication, leveraging biometric checks such as fingerprint recognition and facial scans, and device bound credentials. Delegated Authentication has been expanded from only web browser users to include iOS and Android users.

To further cater to customer needs in regulated markets, Adyen has advanced its Trusted Beneficiaries functionality. Through Trusted Beneficiaries, shoppers in the checkout stage are given the option to simultaneously add a business to their list of trusted companies. After designating a business as ‘trusted,’ shoppers will not need to be re-authenticated when purchasing from them. This again brings added convenience to the consumer and increased conversion to the business.

Even in regions where strict authentication regulations are not in place, Adyen is using its global expertise to improve authorization rates using its Data-Only feature. When a transaction is executed where customer authentication is not mandatory, such as in the US or Brazil, Adyen can share authentication data with schemes in order to help them make more informed authorization decisions. By using Data-Only, businesses have been able to broaden their decision-making resources and increase conversion while reducing fraud.

In line with the company’s long-held approach to building upon its single platform, Adyen is committed to continuously broadening its global authentication capabilities. As the technology evolves, businesses can rely on it to optimize authorization in both mandated and non-mandated markets. With Adyen’s expanded solution already driving noteworthy conversion uplift in ongoing pilots, Adyen looks forward to further demonstrating the value of authentication as a strategic revenue driver.

• Archie is a game-changing payments and data platform that’s inherently human in its approach; a refreshing proposition in the jargon-heavy Open Banking market.
• It enables businesses, including SMEs, to offer faster and more cost-effective Open Banking payments whilst also drawing on real-time financial data to reimagine their digital proposition for customers.
• Recently-commissioned research highlights 82% of consumers would share their financial data in return for the right incentive, but also shows that 78% are still unsure about what Open Banking can do. Archie aims to address the elephant in the room and boost understanding through education and clear communication.

Archie, a next generation payments and data platform, today launches with a promise to support the UK’s businesses, including underserved small and medium-sized enterprises (SMEs), whilst educating consumers on the vast potential of Open Banking.

Founded by Graham Nyman and Bhavesh Nayi, who have an extensive background in digital transformation and technology, Archie offers a more inherently human experience in a jargon-heavy market, helping business owners and their customers to realise the full benefits of Open Banking and data sharing.

Archie’s platform powers a user-friendly solution that enables its partners, including SMEs and larger corporations, to create consent-driven payment and data experiences. Partners can set up these journeys in minutes, without the need for any coding and personalised to their own branding.

Small business owners can now add faster and more cost-effective Open Banking payments to their existing payment methods using ‘pay by link’ and QR codes, whilst Archie’s end-to-end solution identifies the benefits of Open Banking data to their specific business. This includes real-time balances and KYC services, but also transactional categorisation and merchant identification data that enables businesses to offer products and services that help customers manage their money better.

Recent research by Mastercard revealed more than two-thirds (69%) of small business owners in the UK believe there is a ‘cost of doing business’ crisis running in tandem with the much-publicised cost of living crisis. Archie is therefore a timely entrant to the Open Banking sector, giving business owners the ability to streamline their payment journeys and save up to 70% in transaction fees as they battle tough economic conditions.

Archie is also committed to educating consumers about the possibilities prompted by Open Banking and data sharing. A white paper created by the company to support its launch, ‘The Elephant in the Room’, has highlighted that whilst 82% of consumers would share their financial data in return for the right incentive, 78% are still unsure about what Open Banking actually is, and what it can achieve. And this is where the opportunities lie, if the benefits are communicated clearly.

Graham Nyman, Co-Founder, Archie, said: “Archie was conceived when Bhavesh and I were sitting in my garden during the pandemic. We were exploring Open Banking, and were frankly confused and turned off by the jargon. People don’t trust what they don’t understand, and this is the elephant in the room. The underlying issue stems from a lack of education by the industry, and this is something we’re seeking to address.”

“Archie is all about education and accessibility, both for Britain’s businesses and their customers, for whom data unlocks a host of possibilities. With our platform, SMEs can plug in and just pay for what they use. We think of ourselves as a speedboat on the cusp of innovation, moving swiftly ahead of the game – developing, iterating and releasing smart data products.”

Bhavesh Nayi, Co-Founder, Archie, added: “We have a passion-led, problem-solving and innovation-driven team. We’re mentors at heart, and by background, and we’re striving to illuminate society on the many benefits of Open Banking.”

“Britain’s businesses are understandably worried about their P&L. We’re providing the right tools to reduce payment costs whilst also providing data-driven insights that will help them better understand, and serve, their customers, increasing lifetime value.”

“Think about a company like Nike or Adidas. They have apps that track how far people run, how much they exercise and so on. If they were to use Archie data, it would also provide usable insights into a user’s spending behaviours. For example, they may have a monthly gym membership and be signed up to Apple’s Fitness+. Tracking this activity via the app, and data trends and behaviour from Archie, the likes of Nike could then reward their customers and provide lifestyle information that would enrich the customer’s life.”