By Vince Graziani, CEO, IDEX Biometrics ASA
These days, the average consumer has multiple cards weighing down their pockets, from debit and credit cards, loyalty schemes, contactless public transport tickets, IDs, healthcare cards and more. This seems out-dated in an age where we can already do so many things all from one device.
Thanks to the pandemic, we are heading towards a cash-free society at a much faster pace, with consumers switching to touch-free payments to protect their health. Research from PayPal has shown that a fifth of consumers no longer carry cash, and around seven percent of people have decided to scrap their wallets and purses entirely. Many of those stated contactless payments are safer, easier and faster than carrying around physical notes and coins.
So, does this mean the end of the wallet?
Apple certainly seems to think so. In July, the tech brand filed a patent for technology that will allow users to verify their identity without a passport, driver’s license or ID card. Instead, users can upload their information into a digital wallet which verifies the ID against national databases. Apple is looking beyond just payments, for their digital wallets to hold passports and driver’s licenses, even library cards and travel passes, so that we can manage our lives from one device without the need for a wallet.
However, take-up of smartphone wallets has been slow, with many concerned about their safety and security. Figures from the end of 2019 showed that just five percent of payments around the world were carried out with a mobile wallet, as consumers continue to prefer physical transactions over mobile payments. Indeed, Apple themselves still haven’t given up on physical cards, having launched the metal credit card.
Since the pandemic, mobile wallet usage has risen thanks to their convenience – for instance, Australia’s CBA Bank revealed a 17% increase in customers paying through digital wallet transactions since March 2020. Clearly, shoppers are looking for ways to reduce the number of cards in their wallet, making it faster to tap-and-go securely for many different transactions. But many want a more secure or familiar way to manage their payments and banking than their mobile wallet.
The biometric smart card for everything
Biometric fingerprint authentication is one such safe and convenient way to combine our wallet into one card. Biometric technology is already used to access our smartphones and payment apps securely. In much the same way, this multi-application authentication process can be incorporated into a physical payment card with a built-in biometric fingerprint scanner.
Consumers will be able to combine all the below services into one smart payment card, making the consumer experience more convenient, and free from bulky wallets:
Instead of using PINs and signatures while paying for goods, shoppers just hold their fingerprint to the sensor on their biometric payment card and tap a contactless PoS. By adding touch-free fingerprint verification to the payment authentication process, contactless transaction limits could be eradicated entirely, and users benefit from not having to remember PINs for all transaction values.
Importantly, biometric smart cards also store the fingerprint on the card, and not in a central database, making them more trusted by consumers and virtually impossible to be hacked or stolen.
To make the most of the many retail schemes in the market, you really need to keep all loyalty cards in one place, but that quickly weighs down a wallet. While we may not think about securing our loyalty cards – most don’t have PINs or even our names published on them – many can collect so many points their value reaches into the hundreds of pounds. With biometric authentication, multiple loyalty schemes can sit on one card, which is protected through end-to-end encryption and secured to the owner by their fingerprint.
Public transport in major world cities, such as New York and London, have already embraced contactless payments, allowing riders to tap and go. However, to get season tickets or travelcard pricing, travellers still need to buy physical tickets. Instead, biometric smart cards can hold seasonal transport tickets, allowing you to pay a better fare with contactless technology in a speedy and secure way.
Increasingly, as smart cities emerge, we will also start to see smart public transport ticketing. Through fingerprint biometrics, smart ticketing will connect the card to the person, making it easier to personalise and enhance our city living, providing us with more intelligent, safer and faster travel on public transportation systems.
As Apple’s technology patent shows, traditional ID documents are likely to soon be a thing of the past. Workplace or even Government ID systems can use a biometric smart card providing a no-contact version of identity verification across borders or while moving about a city or a workplace. With the worry that fingerprint or hand scanners are potential vectors for the spread of disease during coronavirus, such cards will also minimise the need to touch shared security surfaces during travel or while entering a workplace.
One card for everything
Fingerprint biometric authentication technology will make the shopping experience even more convenient for consumers. A biometric smart card will reduce the number of cards in a person’s wallet, making it faster to tap-and-go securely for many different transactions, all from one card.
This technology will also help banks to stay competitive, attractive to a younger market and gain the top of wallet status – even if we no longer need a wallet. As biometric sensor technology advances, the question isn’t if, but when, biometric smart cards will replace our bulky wallets.
NAVIGATING SUDDEN DIGITAL ACCELERATION – HOW MERCHANTS CAN KEEP UP IN A NEW AGE OF PAYMENT INNOVATION
James Booth, VP Head of Partnerships, EMEA at PPRO
Recent months have brought momentous change for businesses across the globe. Needless to say, the pandemic has had a colossal impact on the retail sector in particular. For certain industries, the crisis has catapulted society further into the digital world; technology that was predicted to be adopted over the coming years is now on track to be embraced in mere months.
However, local lockdowns for example in the UK continue to force shoppers away from brick-and-mortar stores and onto online platforms to purchase a range of goods. As a result, we are seeing new user groups embracing e-commerce and digital payment methods at a much faster rate than anyone ever thought possible. These new consumer habits are taking root and are likely to become preferences that persist long after the pandemic.
As we continue to hurtle into a new digital era, there’s an unprecedented urgency for merchants to be proactive – offering a range of new payment offerings. As digital payments increase, offering preferred payment methods can unlock a whole new world of opportunities. The retailers seeing exponential growth are the ones who have tailored and localised their payments offering to a global audience.
The pandemic has propelled demand for Local Payment Methods
Today, consumers have an even greater desire and need for frictionless shopping experiences. Social distancing is facilitating the surge in e-commerce, increasing demand for digital payment methods over traditional cash and card payments.
Before the pandemic, the world was already on route to becoming a digital-first society. Some regions were ahead of others; for instance, from the PPRO Payment Almanac, 56% of online transactions in China were already conducted via e-wallets, compared to 25% in the UK. However, now we are seeing increased demand for these types of payments across the globe.
Catering for a new online customer
Whilst typically the global digital payment revolution had been led by Gen Z and Millennials, elderly consumers are set to drive the e-commerce market post-crisis. In fact, a recent study by Mintel revealed that 43% of those aged 65 and older have shopped more online since the start of the crisis. This is a stark contrast from back in May 2019 when just 16% of the same age group shopped online at least once a week.
Ongoing consumer needs for increased convenience and safety during the pandemic, have sparked a shift towards online shopping and away from brick-and-mortar. For example, groceries have seen a meteoric rise in online ordering; according to PPRO’s cross-border engine, online purchases of food and beverages are up 285% since the start of the pandemic.
With new curbside and buy online pick-up in store (BOPIS) programs, the typical cash and card payment methods will be harder to maintain. Now, merchants must offer e-commerce, and implement digital payment options at checkout. Recent data shows up to 80% of shoppers across Europe’s three largest markets (UK, Germany and France) will now make at least half of their purchases online.
We are also seeing the rise and popularity of pay-later apps like Klarna and Afterpay (Branded ClearPay in the UK) to help offer relief from the economic impacts of the virus. Just last month, Klarna was crowned one of Europe’s biggest private owned financial technology providers – with nine million consumers in Britain having used the service, and 90 million users worldwide.
Shoppers need flexible payment options. For merchants, extending many different payment options that cater to different consumer groups can provide diversification and enable growth.
Get ahead, or get left behind
This sudden digital acceleration puts merchants at a crucial crossroads. Embracing new innovations in payment methods has the power to open brands up to a wealth of new customers, whilst satisfying the changing needs of their existing customer pool. On the other hand, failure to offer a variety of digital payment methods can severely limit brands – therefore impacting future growth and success.
As businesses continue to navigate the ongoing ramifications of the pandemic, merchants will eventually face a digital arms race to create the best possible online experience. Those who understand this and make the checkout experience a top priority will succeed, and those who stick to their guns will be left behind. The failure to meet customer preferences during the payment process means many customers will abandon baskets at the very last hurdle. In fact, a study by PPRO 44% of UK shoppers abandon a purchase if their favorite payment method isn’t available.
While recent events have put huge strain on both global economies and consumers, it has also birthed a new age of payment innovation. New offerings such as the rise of Facebook owned, WhatsApp payment features or PayPal and Venmo enabled QR code checkout are showcasing the acceleration of this trend. Financial technology is helping to keep humans connected and provide access to the goods and services they need. Digital adoption will only proliferate, so merchants must act now to get ahead of the curve.
SUBSCRIPTIONS: THE NEXT BIG PAYMENT TREND
By Nick Raper, Head of UK at Nuapay
Ask the next person you speak to whether they’ve ever had a subscription to a business (the most common being a gym membership) that they forgot about, or just didn’t use, losing money as a result. Guaranteed, nine out of ten times, the answer you receive will be a ‘yes’. This is often followed by a disgruntled anecdote about how the individual kept forgetting to cancel the direct debit, using the service for much longer than he or she intended to. It proves just how sticky customers are when they are signed up to subscriptions – a trend that is rapidly increasing in the current environment.
Today, consumers are increasingly demanding ‘always on’ services that are fast, easy and can be personalised. With the COVID19 pandemic restricting consumers’ access to physical shops and driving almost all of them online, this expectation is growing the world over. Subscriptions provide a method of receiving services or products at a specified regularity and according to predefined preferences.
Subscriptions also allow businesses transitioning into the digital space to better monetise their services. Newspapers are a great example of this; it isn’t practical to sell newspapers on a “one-off” basis online, so many publishers have transitioned to digital subscriber models. With many other businesses from fitness classes to online events providers, forced to find a viable virtual business model, subscriptions have become an attractive option. Indeed, research from Zuora has shown that throughout the first lockdown nearly 90% of subscription businesses maintained or grew memberships. And this trend shows no sign of slowing down.
Businesses looking to offer their customers the best service would do well to consider consumer subscriptions, enabled by recurring payments technology. Subscriptions can be used across a growing range of sectors, from traditional subscription users like gyms, and online entertainment and media services, to food and beverage retailers, health providers in dental and eyecare sectors, and even online matchmaking and dating services. Going forward, subscription payments are expected to grow further as Gartner predicts that by 2023, 75% of organisations selling direct to consumers will offer subscription services.
What’s the business benefit?
By employing recurring payments, businesses can attract more customers that are price driven. A £25 per month cost in return for something new each month, is often much easier to accept than a £300 lump sum for one product.
Another benefit of subscription models is the ability to drive increases in customer revenue through reduced attrition and the ability to upsell or cross-sell products and services. One-off purchases with little or no product feedback, make it difficult to develop an understanding of consumer behaviours and preferences. By building an ongoing relationship with customers businesses can gain deeper insights which can be used to inform product alterations or even bring entirely new products to market.
Data from Nuapay shows the benefit of having members signed up on subscription services from the over 700 gyms serviced by Nuapay. Of gyms that were forced to close their doors and stop collecting membership fees in April as a result of Covid, many saw a relatively quick return in their revenue over the summer. By August, on average 83% of customers were back and paying their gym memberships again, despite continued restrictions in many European countries. Additionally, these gyms only saw a +0.9% increase in cancelled payments in August, compared to pre-Covid levels, suggesting no lasting impact on their attrition rate.
The additional beauty of subscription based business models is that, Covid aside, the stability of the customer base makes it easier to predict business revenues, enabling improved decision-making as strategic planning can be informed by revenue from ongoing recurring payments.
Partnering for success
Historically, implementing a subscription based business model has been difficult for organisations given the limits of collecting via recurring payments – this is particularly so for businesses at the small to medium end of the spectrum.
Today, improved digital payment infrastructure and new providers in the Account-2-Account payments space makes it possible to set up and process recurring payments quickly and easily. Payment providers are increasingly being integrated into a range of business software and payment solutions – large and small – to ensure they deliver the speed and exemplary experience demanded by consumers.
CyberSource, Visa’s global payment management platform, recently announced a partnership with Nuapay to take advantage of Nuapay’s Account-2-Account capabilities, and deliver additional payment solutions to its merchants client base. At the other end of the spectrum, specialist software platforms, such as gym management software Deciplus, can also integrate Account-2-Account solutions into its platform, providing an effortless Direct Debit experience for payers and merchants.
New payment innovations are now starting to transform historic Account-2-Account recurring solutions, which have been Direct Debit based till now. As an example, a merchant can now use Open Banking payments to improve the Direct Debit sign up process for payers, while also helping merchants reduce their failed payments, indemnity claims, and lost payments. Additionally, new recurring payment options known as Variable Recurring Payments (VRP) is said to be the next generation of Open Banking. Currently being tested in the FCA’s sandbox, this technology enables businesses to collect payments from a consumer up to an agreed maximum amount, subject to monthly limits. As it is based on Open Banking technology, VRP will be SCA compliant, providing a secure and convenient alternative to online card payments.
With an increasing number of subscription options now available, a good payment service provider will be able to provide businesses with access to and advice on the best options for them and their situation, whether that is Direct Debits, Standing Orders, or new integrated Open Banking solutions.
Subscribing to subscriptions
Subscriptions will only continue to grow in demand as consumers increasingly flock to online environments. Subscriptions were already growing in popularity even before the pandemic came along. 71% of adults internationally used at least one subscription service during 2019, and in Europe alone spent an average of €130 per month on subscriptions over the same period.
Covid has only accelerated this trend in some areas. It is no surprise that video streaming services saw a massive increase in subscribers, with some providers seeing a 25% jump in subscriptions in March 2020 according to Nuapay data.
Players in other sectors also seem to be transitioning their business model during this time. Food and nutrition suppliers who have been actively pushing subscriptions for regular deliveries have seen their subscriber base grow as much as 3 times higher than the start of the year in everything from seafood to coffee to vitamin deliveries. Some home office suppliers who introduced subscriber models for items like printer ink, have seen growth in subscribers as high as 40% since January. Even some travel businesses have managed to pivot their business to increase recurring sales by taking a more locally focused approach.
With the range of insight-led advantages for organisations evident, it would be an oversight for business leaders not to consider sharing their products and services via a subscription based model.
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