Tag: marketing

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Unlocking the Power of Data: Revolutionising Business Success in the Financial Services Sector

Suki Dhuphar, Head of EMEA, Tamr   The financial services (FS) sector operates within an immensely data-abundant landscape. But it’s well-known that many organisations in the...

CTV: the new frontier for financial services

Matt White, VP EMEA at Quantcast   I remember being shown an initial ‘smart’ TV back when I worked at Channel 4, around 15 years ago....

Decisioning platforms can springboard ESG in financial services

Matt Cox, Vice President, FICO looks at how businesses need to back up ESG credentials with flexible systems that enable rapid ingestion of data...

Why Finance Businesses Need To Be Focusing On Video Marketing In 2023

Creating effective marketing campaigns when you specialise in financial services can sometimes seem like a tall order. This may partly be due to the negative...

The IT Talent Gap Is Fuelling Tech Investment Decisions, According to New Research

New data from Salesforce’s MuleSoft reveals that 93% of IT leaders in the financial services and insurance sector say the ‘Great Resignation has created...

How to embrace data and unlock technology’s true potential

Jonathan Westley, Chief Data Officer, Experian UK&I   “We have entered an exponential age”, as writer and technologist Azeem Azhar said. Ours is the first era...