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HOW CAN MERCHANTS OVERCOME THE COST AND COMPLEXITY OF LOCAL PAYMENT METHOD INTEGRATIONS?

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James Booth, VP Head of Partnerships, EMEA at PPRO

 

As commerce becomes more digital and borderless, one of the biggest hurdles companies face is the complexity of facilitating the myriad payment options required to maximise sales in any given market. But, with 77% of global online sales now being made using one of 500+ trusted local payment methods (LPMs), it has never been more crucial for companies to get it right.

In the below Q&A article, James Booth, VP Head of Partnerships, EMEA at PPRO discusses the challenges businesses and merchants face when integrating a diverse range of payment methods, and how with the right expertise, businesses can overcome this to increase online conversion rates and unlock greater profitability.

 

How has the pandemic and rise of e-commerce added pressure to merchants/businesses to integrate local payment methods (LPMs)?

Offering a diverse array of local payment methods has always been important. The recent e-commerce boom merely turbocharged this need as consumers were forced online in their masses. During this time, digital payment options became a must-have for online brands to be able to compete. What we have learnt since then is that consumer payment behaviours that changed during lockdown are in fact here to stay. Selling across borders without offering LPMs is no longer an option, as consumers demand more choice than ever before.

For businesses and merchants who do not invest in LPMs at this pivotal time, they are at risk of missing out on potential customers. Our own research suggests that nearly 50% of online shoppers say they will abandon a purchase at checkout if their preferred or local payment option isn’t available. Not only does this mean that merchants will lose out to the competition in their own markets, but it also limits their expansion plans into new locations – as each region has its own LPM preferences. The opportunity for cross-border growth is at an all-time high, but to be able to succeed, a greater focus is needed on local payment preferences.

 

What is involved when it comes to integrating LPMs? What hurdles do merchants/businesses come up against when beginning this process?

Integrating LPMs is no easy task – it requires a number of considerations before a business can even get started. For example, market analysis plays a huge role – identifying which market you’d like to sell to and gaining insights into the preferred LPMs in that region is an important first step. This is where consultancy from a partner with on the ground local knowledge is extremely helpful. Especially when it comes to negotiating with the LPM directly regarding contracts. And often language can act as a barrier and add additional complexity to this process.

Time and cost are two of the biggest hurdles to consider. Adding just one payment method means  up to 1 million USD in integration costs and 6-12 months from contracting to initial operations. There is also the additional cost of operational complexity licensing, compliance, managing funds and more! As well as being costly, this process is extremely complex and time consuming for a brand going at it alone. That’s not to mention the added complexities surrounding regulations funds collection that could require the business to set up an entity in the region in order to be able to move any further with the integration process.

 

What are the financial implications associated with LPM integration? What impact can this have on the merchant’s decision to go ahead?

The costs and complexities can often be enough to stop a business in its tracks when it comes to integrating a new payment method. This can create an awful catch-22 situation whereby merchants are aware they need to integrate LPMs to be able to compete and grow their business, but are unable to keep up with the costs and complexities associated with implementing them effectively.

To overcome this, merchants need to partner with an expert who can provide strategic consultancy and easy access to new payment methods via a diverse portfolio. Only with this support can merchants successfully expand into the new lucrative markets on offer.

 

Are there any other factors merchants/businesses need to consider when integrating an LPM?

Even with the right mix of payment methods at the checkout, there are often other reasons why online sales don’t convert and baskets are abandoned. This may be because of a technological problem. A single misconfiguration, and an option unchecked in the backend, can cause payments to time out or fail.

In many cases, the issues impacting the success of a sale (the conversion rate) may not be entirely technical. Often, a poor user experience causes unnecessary cart abandonment. For instance, poor language localisation, offering a local payment method to shoppers in a country where this is not available, a confusing layout on the payments page or even relatively simple things like only telling a user about a surcharge when they reach the final payments screen — can all depress the conversion rate.
Considering the whole picture will be crucial to not only making LPM integration a success, but ensuring it fulfils its purpose – boosting online conversion rates and unlocking future online growth.

 

How can businesses overcome the cost and complexities associated with LPMs and implement them successfully?

Using the regional knowledge and the experience of strategic partners will be essential for any business beginning this complex journey. Even for the biggest of payment service providers, LPM integration can be overwhelming. Luckily for merchants, and the payment service providers who support them, local payment infrastructures are on hand to remove the pain points associated with implementation. By offering easy access to a diverse array of payment methods, these infrastructures can empower merchants to take on cross-border commerce.

 

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HOW PROCUREMENT TRANSFORMATION CAN DRIVE BUSINESS VALUE, CONTINUITY AND RESILIENCE

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George Booth, Group Chief Procurement Officer, Lloyds Banking Group and Henrik Smedberg, Head of Intelligent Spend Management UKI, SAP

 

As the largest bank and insurer in the United Kingdom, Lloyds Banking Group counts on a vast network of global suppliers for everything from technology to office supplies and services. Managing supply chain risk is a top priority for the group’s procurement team. So is enabling optimum contract outcomes, supply chain sustainability, and simple, transparent buying and selling for employees and suppliers. To unify and standardise procurement processes and gain the deep data insight it needs to ensure stable, secure, and compliant supply chains for the bank and its customers, Lloyds embarked on a digital procurement transformation.

In this Q&A, George Booth, Group Chief Procurement Officer, Lloyds Banking Group and Henrik Smedberg, Head of Intelligent Spend Management UKI, SAP, explore how they embarked on a digital procurement transformation journey and the current challenges and opportunities in the procurement space.

 

  1. What are the complexities and opportunities of having such a broad ecosystem and what has the past year highlighted when it comes to supply chain risk?

George Booth: Lloyds Bank has been serving the households, businesses and communities of Britain since 1765. To serve more than 30 million customers, we rely on a vast network of global suppliers for everything from technology to office supplies and services. The supply chain ecosystem offers huge opportunities, particularly in managing end-to-end supply chain risks, driving value, leveraging innovation and ensuring supply chain sustainability. Managing such a broad ecosystem is a highly complex process, with a clear requirement for standardised procurement processes, transparency and insight to ensure stable, secure, and compliant supply chains for the bank and its customers.

Henrik Smedberg: Our recent research with Oxford Economics revealed that less than half (49%) of executives surveyed regularly refresh risk mitigation plans to address potential supply chain disruption. However, from panic buying loo rolls to the spike in e-commerce, the past year has highlighted the vital need for digitalisation and end-to-end visibility.

Managing supply chain risk has always been a priority for Lloyds, so our work together centred around continuing in this vein – providing the deep data insights needed to mitigate risk and ensure stable, secure and compliant supply chains for the bank and its 30 million customers.

 

  1. Covid has forced a number of companies to transform digitally, and this has increased trust in banks. What has this period been like for Lloyds and what have we learned about the importance of data and analytics?

George Booth: The impact of the pandemic has been felt across the world and even today the news round coronavirus is continuously and rapidly changing. Lloyds Banking Group is committed to providing a swift response to the latest updates to ensure that all our stakeholders are supported and kept well informed. By following a responsive, flexible and collaborative approach we have leveraged our supply chain to ensure extra support has been offered to customers, colleagues and suppliers when needed.

Henrik Smedberg: From our research with Oxford Economics, we have identified a small group of ‘Leaders’ which are organisations that have invested more in digital transformation and are further along in automating end-to-end processes. As such, these Leaders have been able to make better-informed spend decisions across the business, with 70% saying they have been able to gain a clear view of overall spend automatically, in real time. This allows them to achieve better results, compared with other respondents, in operational efficiency, supplier performance, compliance, risk management and cost reduction and tells us a lot about the importance of leveraging data and analytics.

 

  1. What were the core drivers of this partnership and how has the transformation project rolled out?

George Booth: With a need to unify and standardise procurement processes – and gain deep data insight to ensure stable, secure, and compliant supply chains for the bank and its customers – Lloyds embarked on a digital procurement transformation process. We needed solutions to stay agile, flexible and keep our services running by giving us complete visibility into our supply chain, to manage risk and deliver real business value, as well as ensuring colleague experience was vastly improved. The partnership with SAP Ariba provided expert guidance and the technology proposition to make our digital procurement transformation work.

Henrik Smedberg: We worked with Lloyds to help accelerate them into the ‘Leaders’ category. Automatic integration of contract terms, pricing and discount data into POs has increased visibility for sourcing managers; machine learning has helped optimise catalogues so buyers can find what they need quickly; procurement data analytics has increased spend visibility to allow greater buyer autonomy. This has enabled Lloyds to achieve spend management transparency to support supply chain continuity and resilience – something all organisations aspire to achieve.

 

  1. What benefits have you seen as a result of working together and what does this mean for the future?

George Booth: Under the theme simplify, integrate, digitise, the programme motto focused team members on the colleague journey, stating: ‘You can only make a first impression once.’ One statistic captures the colleague journey success: it now takes an average of six clicks to complete a transaction, compared to 30. This user-friendly experience, automatic integration of contract terms, pricing, and discount data, as well as machine learning to optimise catalogues has transformed the requisitioner experience.

Henrik Smedberg: Our work with Lloyds shows us that organisations need to take a three-pronged approach to mitigate supply chain risk and advance their procurement digital transformation: embrace data and analytics, unlock the power of AI and drive adoption. As our research demonstrated, those that have done all three have been able to strategically up-level their procurement function for better business impact, and Lloyds is a shining example of best practice.

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FINANCE DERIVATIVE INTERVIEW Q&A WITH ULF ZETTERBERG

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By

Ulf Zetterberg,Co-founded, Seal Software

 

  1. Can you tell us a bit more about Seal Software and your role at the company?

Seal Software created the contract analytics market. It was the first business to use an AI-powered platform with intelligence, automation, and visualization capabilities to enhance the management of contract data. Seal leverages elastic cloud scalability, multi-instance data security, and rapid virtual deployment to support contractual processes at all scales. Machine learning and natural language processing capabilities enable the software to find contracts across networks quickly, and to understand the risks and opportunities hidden within those contracts. The software is applicable in multiple use cases from compliance and NDAs, to M&A and procurement.

With regards to my role, I co-founded Seal Software in 2010, together with Kevin Gidney, who was the CTO. As CEO, I oversaw the rapid growth of the company from start-up to market leading provider for contract analytics. I then oversaw the acquisition by DocuSign for $188 million.

 

  1. What do you believe were the main factors behind the success of Seal Software as a business?

Ulf Zetterberg

Key to Seal’s success was its customer-first approach. Seal was a platform specifically designed for enterprises. As such, it was essential for us to collaborate closely with our enterprise customers to build out a solution that worked for them. This close collaboration allowed us to really understand how we could best automate our customers’ work and provide support across multiple use cases.

 

  1. What are the key challenges facing enterprise software companies looking to scale?

In order to scale and access new markets, enterprise software companies need to make sure their solution is easy to use and that it creates instant value for the customer. Gaining a deep understanding of the day-to-day challenges that customers face is crucial if you are going to provide real value.

As well as making sure your product is accessible and solves a problem for your customer, you need a clear mission. Having a clear value proposition and ROI will allow you to scale your organization rapidly and effectively, in multiple regions and countries simultaneously.

 

  1. What benefits can enterprises gain from scaling internationally? 

As enterprises scale, they gain access to greater pools of resources and knowledge. Sharing experiences and learnings, both internally and externally, across a scaling enterprise allows you to build and share best practices. Similarly, as an enterprise grows, it will gain access to a larger talent pool, meaning it can hire the best people to help build on its success and drive the business forward.

Although there will be differences across an organization that has reached international scale, the world is smaller today than it was ten years ago, so customers in different countries have more and more things in common. As a result, enterprises can draw on these similarities to deliver a solution that solves a universal problem faced by customers around the world.

 

  1. What insights have you gained from being involved in several software and analytics businesses simultaneously, whether that be as an investor, advisor, or board member? 

I currently have over 25 years of experience in enterprise software and services. At present, I am fortunate to hold multiple roles across several software and data analytics businesses. I am President and Chief Revenue Officer (CRO) of Time is Ltd., a productivity analytics company which seeks to create a new market for analyzing how organizations operate and collaborate. I am also investor and advisor to several other software companies, and I have recently taken on the role of board member at Sinequa, a leader in enterprise search.

My key takeaway from the varied experience I have had throughout my career is that the organization, management, leveraging, and protection of data is the lifeblood of most companies. It is the effectiveness of data management that determines a company’s level of success.

 

  1. What experience are you going to bring to your new role as board member at Sinequa and how will that shape your role? 

Sinequa is at an important stage in its growth as it seeks to accelerate its international expansion. The company achieved a strong performance last year, despite the circumstances of the pandemic. It increased its total customer billings by 30 percent and signed new logos across the globe, from global pharmaceutical and healthcare manufacturer GlaxoSmithKline (GSK), to the second largest energy and power company in the world, Électricité de France (EDF).

I have been impressed by the company’s resilience, and there are hopes that there will be continued growth this year, so I will be looking to help build on its success in my new role. As a board member, I will be drawing on my experience of scaling enterprises to provide guidance and expertise on how to drive global growth, and a key part of this will involve building effective go to market strategies for new growth regions for the business.

 

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