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AS DIGITAL TRANSFORMATION ACCELERATES, ENTRUST DATACARD BECOMES “ENTRUST”

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Entrust name and identity reflect the critical need for trust at the heart of the digital transformation – and the centrality of Entrust’s innovation to secure a rapidly changing world

 

Entrust Datacard today announced a new brand identity and company name – Entrust. The move both continues the company’s enduring leadership and innovation in identity, payments, and data protection, and highlights Entrust’s position as a leader in developing the core technologies needed to keep the world moving safely.

“The global impact of the COVID-19 pandemic has shown us how critical digital transformation is in our daily lives,” said Todd Wilkinson, CEO of Entrust. “As consumers, we depend on digital technologies and security to do more than ever, whether it’s making purchases, crossing borders, accessing government services or logging into corporate networks. We are proud that some of the world’s largest governments, organizations and enterprises trust us to keep citizens, commerce and information moving safely. Making Entrust the foundation of our brand reflects how our technology and innovation are central to securing this ever-evolving world.”

The company was founded as Datacard Corporation in 1969, and acquired Entrust in 2013, becoming Entrust Datacard. Entrust today offers an unmatched breadth of solutions, including credential issuance, identity and data protection, and digital certificates and signing solutions.

 

Commitment to innovation and growth

In recent years, Entrust has expanded from its core physical credential issuance focus to build a robust digital security solution portfolio and market presence. In addition to a sustained long-term investment in R&D, the company has made a recent series of strategic acquisitions, including PKI providers Trustis and Safelayer, authentication provider SMS Passcode, and nCipher, the market leader in hardware security modules (HSMs).

As a result, Entrust has transformed into one of the world’s largest providers of digital security software, and the global leader in credential issuance solutions. The company is in a unique position to innovate and invest to meet the rising security and identity needs of its customers. Entrust is making significant R&D investments to bring to market new card issuance technology, secure cloud enablement and advancements to its authentication, digital signing, identity management and HSM solutions. The company recently launched its next-generation PKI platform, tailored to meet today’s rising “encrypt everything” demands amidst rising threats, and earlier this year introduced new solutions for passwordless authentication and digital onboarding.

With nearly $800M in annual revenue and 2,500 employees, Entrust is trusted by some of the world’s most demanding, compliance-driven institutions in finance, technology and government. The company provides sales and service in more than 150 countries through 50 offices and a global network of more than 1,000 technology and channel partners.

“Earning the benefits of digital transformation requires a foundation of trust. As identity, payment and data protection ecosystems become more complex and interconnected, trust enables the resiliency and scale needed to make our digital lives possible,” said Frank Dickson, Program VP, Cybersecurity Products, IDC. “Entrust began delivering trust in payment card solutions 50 years ago and has added breadth and depth to its trusted identity and data security solutions ever since. Thus, centering the brand on Entrust makes sense – it helps the market see the common thread of high-assurance trust-building technology that carries through all of its identity, payment and data protection solutions.”

 

A simplified, refreshed brand

Entrust’s new name and branding honors the company’s heritage as it looks ahead. Datacard will continue to be featured prominently as the product line name for the company’s high-volume card issuance solutions, and the company continues to invest and innovate in high-volume hardware, software, services and supplies. Similarly, while the nCipher name will transition to Entrust over time, the nShield product line name for its market-leading HSMs will be retained and become an Entrust product line.

The branding evolution includes a new logo, brand colors, website, tagline, and positioning that are tightly linked to Entrust’s focus on securing a rapidly changing world.

“In evolving our brand, we wanted to make our mission clear. We come to work every day with one thing in mind: delivering solutions that enable the highest level of trust in every interaction our customers facilitate. Enabling trust is our mission, our value proposition, and the focus of all the innovative technologies we continue to develop for clients worldwide,” said Karen Kaukol, Chief Marketing Officer, Entrust.

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ENTRUST INTRODUCES ADAPTIVE ISSUANCE™ PRODUCTION ANALYTICS SOLUTION TO OPTIMIZE CARD ISSUANCE OPERATIONS

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The new solution provides intelligent, data-driven insights to card issuers with Central Issuance systems for improved and timely management decisions

 

Entrust, a global leader in trusted identity, payments and data protection, today introduced the Production Analytics Solution, designed to provide real-time data and actionable insights to optimize card issuance operations. The solution is part of the Entrust Adaptive Issuance software platform trusted by banks, governments and other organizations worldwide.

With the complexity of card issuance environments and lack of real-time visibility into production system operations, card issuers have difficulty effectively overcoming efficiency challenges across the production ecosystem. Entrust has leveraged more than 50 years of expertise in the card issuance market to develop a platform that will provide the intelligent data and expert support needed to master operational planning for the alignment of people, equipment and processes, positioning card issuers as leaders within the industry.

“Card issuers are in search of solutions that help bring efficient continuous process improvements and optimization to the production floor,” said Dan Good, Vice President, Payment and Identity Issuance Solutions at Entrust. “The Entrust Production Analytics Solution was developed by the same engineers that built the systems it supports. And, we’ve gone a step further to provide one-on-one consultation to our customers, allowing them access to our team of experts to help identify and remove bottlenecks, increase operational efficiency and reduce production costs.”

 

How it works

The Entrust Production Analytics Solution collects information directly from the Central Issuance systems on the production floor and converts it into a dynamic dashboard of data for in-depth analysis. It offers point-and-click drill down capabilities to refine the accumulated data over any time interval, and the data can be shown in a variety of ways to see the most appropriate insights for the operation.

Key features and benefits of the subscription includes:

  • Real-time, actionable data collection that supports SPC (Statistical Process Control) methodology to monitor production statistics and trends for immediate problem solving
  • Regular industry expert engagements that will provide in-depth analysis of data and actionable recommendations for card issuer efficiency improvements

Regular software updates and new features

 

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UK READY TO SPEED UP THE DIGITAL TRANSFORMATION REVOLUTION

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More than half of businesses set to accelerate projects due to pandemic

British business is set for a digital revolution according to a survey which indicates that 56 per cent of companies are speeding up plans because of the pandemic.

With so many employees working from home, and a battle to get back on track after a year of turbulence, businesses are realising their processes and systems are potentially outdated and in need of an overhaul.

The survey, commissioned by Crown Records Management, revealed:

  • 32 per cent are planning digital transformation in the next 12 months to cope with the new normal.
  • A further 24 per cent plan to act within five years.
  • 66 per cent say the pandemic has made the C-Suite in their business recognise the importance of digital transformation.
  • 30 per cent say allowing employees to work at home efficiently is now a key driver for digital transformation.
  • 27 per cent do not view their business as having already ‘gone digital’.
  • Only 26 per sent say they have already fully digitised all their back-office functions.

David Fathers, Regional General Manager at Crown Records Management, said: “There was already a big desire from UK businesses to develop a digital strategy even before the pandemic, driven by a demand for improved data security and a need to be more competitive in the market.

“But these survey results show that companies now want to increase the pace of change because of the events of the last year.

“Having so many employees working from home has shone a light on the inadequacies of systems currently in place in many companies, of all sizes. Employees have found that information has been difficult to track down and slow to access.

“There’s a myth that Western countries such as the UK are so far ahead in the digital field that most businesses have already undergone digital transformation.

“The survey showed that only a quarter of businesses have fully digitised all their back-office functions, which means there is a long way to go.”

The survey, undertaken by Censuswide, polled 401 decision makers at companies across the country with between 250 and 5000 employees.

David Fathers added: “We also asked whether people considered their business as having already ‘gone digital’ and surprisingly 27% said ‘no’.

“That figure was even higher in London at 30% and highest of all in companies of between 250-500 employees – at 46%.

“It is vital that businesses begin the digital journey soon. The benefits are compelling.

“Digital solutions can help a business become more efficient, save time and money, and make it simpler for employees to do their job – and that’s even before we begin to think about compliance and data security, which are huge business issues in the modern world.

“Perhaps it has taken the pandemic for some boardrooms to wake up to the importance of digital transformation, but if the intentions set out in this survey become reality, it can only be a good thing for UK business.”

 

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