Connect with us

Wealth Management

ARE FLUID TRADEMARKS MARKETING GOLD?

Fluid trademarks offer innovative ways for businesses to engage with their customers. And many of the world’s biggest brands have embraced this mode of marketing for decades.

 

So, what are fluid trademarks?

Even if the term isn’t familiar, you’ve probably come across fluid trademarks. As the name suggests, they are conventional marks that change over time while retaining some of their core characteristics. They come in various forms, such as logos, graphic symbols, verbal elements, or a combination of these things.

“One of the best-known examples of a successful fluid trademark is Google, who use infinite ‘Doodles’ to change to their mark and commemorate influential figures, or to celebrate a particular holiday. Another example is Absolut Vodka, who have previously utilised fluid trademarks by tasking artists and designers to reinterpret their mark for various campaigns and media channels,” says James Turner, Director at company formation specialists, Turner Little.

 

What makes fluid trademarks so beneficial?

Designing a fluid trademark takes a lot of careful consideration to avoid confusing customers. But when done right, brands can strengthen their awareness and interact with existing customers to help sustain their interest.

As well as attracting customer’s attention, changes to a trademark can also attract the attention of the media – thereby giving brands an innovative identity. Another key benefit to fluid marks is that they give brands flexibility, which empowers brands to keep up with the latest trends and appeal to new audiences.

Fluid trademarks are also an increasingly popular mode of brand rejuvenation, meaning business owners can keep the fundamentals of their brand mark whilst enhancing its overall appeal.

 

What are the legalities?

Business owners should consider registering particular variations of their mark to protect themselves against unauthorised use. By doing so, businesses can take legal action against other companies imitating their trademark, which could have otherwise damaged their reputation and resulted in a loss of business.

Not only is a trademark the most secure way for business owners to get rights to their brand name, but it is also affordable and can save long and costly aludels in the future.

At Turner Little, we have years of experience registering trademarks, helping business owners get it right first time. We also closely monitor businesses’ critical assets and react quickly to potential discrepancies and threats.

So, talk to us about securing your trademark today and see how fluid trademarking could work for you.

 

Wealth Management

WHAT LIFESTYLE DO YOU WANT IN RETIREMENT?

By Jaco Prinsloo, Certified financial planner, Alexander Forbes Financial Planning Consultants

 

The answer to this question will be different for everyone, so here are some things to think about:

 

Does it seem a long time away?

If you are under the age of 40, the chances are that thinking seriously about retirement may not be top of mind. The Covid-19 pandemic, sending the kids to school, disrupted holidays, and everyone’s health are more likely to be a concern. The fact is that you have time on your side, so now is the time to DO something and start saving. Consider this:

If you’re 25 and you save R500 a month for 40 years, with an investment return of 10% a year, you will have R3 188 390 at the age of 65.

If you’re 45 and you save R1 000 a month for 20 years, with the same return of 10% a year,

you will only have R765 697 at the age of 65.

The investment amount is the same, but it is compound interest (the interest on your interest) that makes the difference, because you have longer to invest. The key message here is: Make a start, no matter how small – it will add up over time.

 

Does retirement seem fairly close?

If you are over the age of 40, then retirement saving may well be on your radar, and if you are over 60 then you are probably seriously contemplating what retirement will look like for you.

 

Check what you have

Most people have worked in more than one job over the years and you may have a store of various pension pots waiting to be claimed as you moved from one place of work to another. Contact your ex-employers to see who administers these pensions or talk to a financial adviser to help you track down any hidden pots of gold. Those annual statements that are stuffed into a file somewhere may be very handy now. If you have moved address since you last worked at a company, make sure that you inform the scheme administrators so that they can send you up-to-date information – that is a responsibility many people forget.

 

Think about the lifestyle you would like in retirement

The days of working full time and stopping at retirement are now quite rare. People are generally still healthy in their 60s and many enjoy the social and mental aspects of working. Part-time working is becoming more common and now that ‘working from home’ is practically the norm, employers are being more flexible on hours. A ’phased’ retirement is much more common nowadays.

As a rule of thumb, you should plan for 60-75% of the amount you are earning before retirement once you actually retire. This can vary greatly depending on what you want to do. For many it can be the opportunity to travel or turn to a hobby full time. Some become carers for grandchildren or turn to volunteer and charity work. It is worth calculating a budget of what you think you will need. Don’t forget to factor in the impact of inflation; what you have today may not buy you the same in the future.

Often people focus on the early active years of retirement and forget that they may slow down over time. Some seniors will require nursing care and move to a frail care facility if their health becomes more fragile. It is best to start planning for that day early if you think you’ll need it.

 

How do I get there?

Once you have thought about what you might need in retirement and how long until you get there, you need to consider how much to save and to make your money grow.

 

Group retirement funds

If you are working and your employer offers a pension or provident fund, then make sure you join as soon as you can. You can contribute up to 27.50% of your salary – try to contribute as much as you can. Your employer will explain the fund rules to you and the investment choices available. If you’re not sure, then speak to a financial adviser.

 

Personal retirement funds

Suppose you don’t have access to an employer fund. In that case, you need to set up a personal pension, also known as a retirement annuity fund. Our advisers can help you with this.

 

Tax relief

You can contribute and deduct up to 27.50% of your taxable income or remuneration – whichever amount is the greater – against your personal income tax. This would reduce the amount of tax you are currently paying.

 

Investment decisions

How you invest your retirement funds will be important in helping you have the lifestyle you want in retirement. You may be new to investing and naturally want to avoid taking any risks with your money. The longer you have to invest, the more time your money has to recover from any downturn in the market, so don’t be afraid to take some risk.

Make sure you understand what you are buying and avoid anything offering outrageous returns; the current interest rate on bank deposit accounts is less than 6%, so anything offering returns above 10% a year must have considerable risk.

Our advisers will always recommend you hold some cash for emergencies but keeping your retirement savings in cash will not give you any growth on your money at all. Worse still, the impact of inflation over the long term will mean that your cash will buy less when you retire.

Understand how much risk you are willing to take; you don’t want to be up all night worrying that your money might be lost and you don’t want to sleepwalk into a retirement with no income. You need to take a sensible amount of risk to achieve a reasonable return.

 

Will I have enough?

 Remember that on average you are likely to live for 18 to 21 years after you retire and many people live well into their 90s now, so your money has to work hard to provide you with a decent income. Review your retirement plans once a year with your adviser to see if you are on track, be prepared to take action and stay focused on the lifestyle you want to live in retirement.

 

Continue Reading

Wealth Management

CHECKLISTS FOR CHOOSING A CORRECT TRADING MENTOR

The trading mentor should be proficient in the particular field and have proper cognition about the field. The duty of the mentor is to help the beginners to improve their trading performance. If the mentor has a lack of experience, he or she will not able to help others. The newcomers face different types of problems when they arrive in the field of Forex, so they become disoriented. At this time, a trading coach can help them to deal with the situation. So, this is very important to choose a good one. Let’s know about the checklist for making the selection of a good one.

 

Full-Time Trader

The mentor should be a full-time trader so that he or she can understand the current market position. If the person cannot practice now, he or she will not able to give the proper solutions to the beginners. So, the traders who trade regularly by managing the money can help others. You also find out that he or she has proper experience in your zone. When the person will invest time to learn about the market, he or she will able to gain more knowledge and ability to help others.

 

Be Successful

If the coach is not successful in his or her field, he or she will not able to help others. Successful investors have the power to inspire others. The fresher will also get motivation when he or she sees that the mentor has gained success. So, they try to learn from him or her properly. The person also needs to share his or her wisdom with others. People should bear in mind that 5% to 10% of traders are successful in the Forex field. So, when you make the choice, you have to be careful. You can also see the features of Rakuten. And we believe, if you analyze their premium offer, you will definitely say let’s trade with Rakuten as they provide professional environment to the retail traders.

 

Motivational and inspirational

If the person cannot able to motivate others for working hard, he or she will not become a good mentor. The coach should inspire the beginners so that they can go forward. The newcomers cannot ignore the emotional components so they cannot able to think for the better. In this situation, the coach can help by inspiring the. If the professional able to increase the confidence level of the fresher by motivating them, you should choose him or her. On the other hand, some are not so bothered about the beginners’ performance, so they should not choose them.

 

Should Respect the Fresher’s Trading Style

The investors have their own styles and preferences. People also need to give priority to their own patterns which will help them to trade independently. The person should try to demonstrate their individuality in the Forex market. If the coach tries to change the style of the trader, this will not better for him or her. When the mentor will not show proper respect for your trading style, you will not able to be comfortable with him or her. Here, he or she will always try to change you. So, investors should aware of this fact.

The coach will help the investors to identify the new opportunity and will increase the thirst for gaining knowledge. They will not able to ensure success but they can able to show the right path. Some mentors are not able to provide authentic information. So, this is not an easy task to find a suitable one. An honest coach can support people in a difficult situation. On the other hand, a dishonest mentor can destroy the career of the fresher. So, the investors are required to check the review and they can also take suggestions from the others to select a suitable person. If the coach demands money from you, then you should understand that he or she is not the right choice.

 

Continue Reading

Magazine

Trending

Banking1 day ago

WHY AGILE, SCALABLE DATA MANAGEMENT IS KEY TO DIGITAL BANKING

By Jason Hand, Global Account Executive – Enterprise Sales, Commvault   Back at the start of 2019, before we’d ever...

Wealth Management2 days ago

WHAT LIFESTYLE DO YOU WANT IN RETIREMENT?

By Jaco Prinsloo, Certified financial planner, Alexander Forbes Financial Planning Consultants   The answer to this question will be different...

News2 days ago

BRICKENDON STRENGTHENS SENIOR LEADERSHIP TEAM, PROPELLING FURTHER GROWTH IN 2021

Transformational consultancy appoints new Director of Financial Services, Strategy & Business Development alongside a series of senior promotions   Brickendon,...

Finance2 days ago

WHAT’S NEXT? PAYMENT TRENDS IN 2021

Philip McHugh, CEO at Paysafe   Undoubtedly COVID-19 is going to continue having an impact on us all at least...

Top 102 days ago

THE TOP 5 CRYPTO EXCHANGES IN THE WORLD YOU SHOULD KNOW ABOUT

Introduction Crypto Exchange is a very important part of the Cryptocurrency EcoSystem. Crypto exchanges are the platform where transactions take...

Finance5 days ago

FIVE TRENDS THAT WILL IMPACT THE FINANCIAL SERVICES INDUSTRY IN 2021

Ian Johnson, Managing Director Europe at Marqeta   Coronavirus has shaken things up across all industries, and financial services is no...

Wealth Management5 days ago

CHECKLISTS FOR CHOOSING A CORRECT TRADING MENTOR

The trading mentor should be proficient in the particular field and have proper cognition about the field. The duty of...

News5 days ago

FUNDS’ RUSH TO THE CLOUD MUST NOT BE A BOX TICKING EXERCISE

By Ed Gouldstone, Global Head of R&D for Asset Management at Linedata   The fund management industry has held up...

News5 days ago

MORE THAN HALF OF EUROPEAN SMES CONFIDENT IN 2021 BUSINESS RECOVERY

Finland most confident in Europe followed by France, UK and Germany – Spain, doesn’t show the same optimism Hope for...

Business5 days ago

BOUNCING BACK IN 2021: DIGITAL TRANSFORMATION IS NO LONGER A CHOICE AS DEPENDENCE ON 5G, IOT AND DATA INCREASES IN SOCIETY AND BUSINESS

Ivan Ericsson, Head of Quality Management, Expleo Group Limited   The global pandemic has put enormous strain on businesses and brought into...

Finance5 days ago

2021 IS THE YEAR FOR DIGITAL WORKFORCE MANAGEMENT IN FINANCIAL SERVICES

By Tyler Suss, Product Marketing Director at Kofax   Even before the pandemic, the UK financial services sector viewed digital...

Finance5 days ago

WHAT’S IN STORE FOR PAYROLL IN 2021?

Simon Parsons, Director of Payments, Benefits & Compliance Strategies, SD Worx UK   Payroll teams have recently faced up to the...

Technology5 days ago

DRIVING DIGITAL TRANSFORMATION IN 2020

by Andrew Foster, VP Consulting EMEA, AppZen   As organisations adapt to dramatic changes in working practices, the need for...

Finance5 days ago

PAYMENTS MODERNISATION – STRATEGIC PRIORITIES FOR FINANCIAL INSTITUTIONS IN 2021

Dudley White, SVP, General Manager, Financial & Risk Management Solutions, Fiserv   As the steady march toward payments modernisation continues,...

Business5 days ago

THE FUTURE OF SAVVY TECH PURCHASES IS KNOWING WHEN TO BUY

There’s no mistaking the impact technology has had in our lives. Once a novelty, technology has now infiltrated every aspect...

Wealth Management5 days ago

WHAT CAN WE LOOK FORWARD TO FOR EARLY-STAGE INVESTMENT IN THE COMING 12 MONTHS?

By Chantelle Arneaud, Envestors   What can business owners expect in the early-stage investment space in 2021? Having faced the...

Business5 days ago

PROPER ESTATE PLANNING IS ESSENTIAL AMIDST COVID-19 PANDEMIC

By Christel Botha, fiduciary services manager at Alexander Forbes   Paperwork and thinking about one’s death are both probably equally unpopular,...

News6 days ago

WHY BIOMETRIC CONTACTLESS CARDS WILL SOON BECOME THE NEW STANDARD

Payments should be time convenient and secure at the same. Biometric contactless cards not only meet these standards, but go...

Finance6 days ago

5 ACTIONABLE INSIGHTS FOR PRIVATE INVESTORS IN 2021

By Ben Hobson, Markets Editor, Stockopedia    COVID-19 has been a wake-up call for businesses and investors alike. Few could imagine...

Finance7 days ago

2021 PREDICTIONS: OPERATIONAL RESILIENCE TAKES CENTER STAGE

Brian Molk, Fusion Risk Management   Breaking down barriers between Risk and Business Continuity   What a year! Simply put,...

Trending